FUTURE OF TELEVISION FORUM
    November 21, 2003  |  8:30 AM - 5:00 PM  |  New York City


 
 

2004 Conference
Agenda & Info:
CLICK HERE

LOCATION:
Schimmel Auditorium
NYU Stern School of Business, New York

REGISTER BY PHONE:
323-822-0936


2003 EVENT SPONSORS:






MEDIA SPONSORS:


 










SPONSORSHIP INFORMATION:
sponsorship@
televisionconference.com

 


Thank you to the 370+ who attended Future of Television Forum on November 21.  We hope that you will continue to support our efforts to provide timely news and information about developments shaping the future of television.

Here are some Photos from Future of Television Forum 2003

   

   

 

Our 2004 event date is scheduled on November 19, 2004 at NYU Stern School of Business. 

Agenda to be announced.
 

2003 CONFIRMED SPEAKERS

Keynote Speakers
Joshua Sapan - President & CEO, Rainbow Media Holdings, Inc.
Mark Cuban - Chairman, HDNet, Owner, Dallas Mavericks
David Zaslav - President, NBC Cable
 
Panelists
Jeff Bader - EVP, Program Planning, Scheduling & Synergy, ABC
Dan Harrison - VP, Strategic Programming, Bravo Entertainment, NBC
David Poltrack - EVP, Research & Planning, CBS
Tom Tyrer - SVP, Corporate Communications, Fox Cable Networks Group
Jeff Branman - Pres., Interactive Technology Partners (QVC & Comcast)
Greg DePrez - VP, Subscription Video-on-Demand, Starz Encore Group
John Roberts - SVP, Interactive Online, Game Show Network
Jack Myers - Media Economist & Commentator, Jack Myers Report
Richard Hofstetter - Partner, Frankfurt, Kurnit, Klein & Selz, PC
Al Lieberman - Exec. Dir., EMT Program, Stern School of Business, NYU
Ned Sherman - Co-Founder & CEO, Digital Media Wire
Bruce Leichtman - Pres. & Principal Analyst, Leichtman Research Group
Sean Badding - President & Senior Analyst, The Carmel Group
Robert Van Orden - VP, Product Strategy, Scientific-Atlanta

Paul Sherman - Co-Founder & Editor-in-Chief, Potomac Tech Wire
Max Robins - Senior Editor & Columnist, TV Guide
Reese Schonfeld - Author / Co-Founder & Former Chairman, CNN
Scott Fedewa - COO & Executive Producer, BillOReilly.com
Lydia Loizides - Senior Analyst, Jupiter Research
Brad Heureux - Director, Interactive Sales, Comcast
Barbara Bacci Mirque - SVP, Association of National Advertisers
Christina Tancredi - SVP, Mktg, Advertising & Sponsorship, MusicChoice
Kevin Carton - Global Leader, Entertainment & Media Practice, PWC
Reggie Bradford - President, N2 Broadband
Rick Mandler - VP & General Manger, ABC Enhanced Television
Todd Leavitt - President & COO,
Academy of Television Arts & Sciences

2003 CONFERENCE OVERVIEW
The television industry has been turned upside down over the past 10 years. While networks' ratings and market share have declined, cable has emerged as the dominant national and international force in communications, networks are reinventing themselves and the industry as a whole is experimenting with emerging technologies that are creating new opportunities and challenges. Future of Television Forum brings together decision-makers from cable and broadcast networks, cable and satellite operators, high-tech and advertising to focus on the future of television.

Forum sessions are presented in a professional and energized environment and focus on real business problems and solutions. How are traditional business models being reinvented? What is the role of consumers in determining the direction of network television and cable and satellite services? What challenges can television news outlets expect from Internet services and other non-traditional news sources? Who is making money from interactive services and VOD and how? 
Who will be the winners and losers in a world where viewers can pause live programming, fast-forward through commercials and record hours of programming without a videotape, and advertising can be traced down to the viewer level and measured for its effectiveness? What do you need to do to stay competitive in the technology age?

2003 AGENDA
Morning: The "Big Picture" Sessions

8:00AM - 9:00AM
Registration, Coffee & Networking

9:00AM - 9:30AM
Welcome & Introductions
Al Lieberman -
Exec. Dir., EMT Program, NYU Stern School of Business
Ned Sherman - Co-Founder & CEO, Digital Media Wire

Keynote Address

Josh Sapan - President & CEO, Rainbow Media Holdings, Inc.
 

9:30AM - 10:30AM
Panel 1
SYNERGIZING BROADCAST & CABLE PROPERTIES:
Developing a New "Old" Business Model
for Network Television

NBC, which acquired Bravo from Cablevision earlier this year, engineered an impressive makeover of the cable network, which it has used to launch new programs like "Boy Meets Boy" and "Queer Eye" and rebroadcast hits like "The West Wing." The Network has a huge success with "Queer Eye," a show first aired on Bravo that has been repurposed and heavily marketed in primetime. Synergizing broadcast and cable entertainment properties is pumping new life into the network. Will this be the new "old" business model for network television?

MODERATOR
Richard Hofstetter - Partner, Frankfurt, Kurnit, Klein & Selz, PC

PANELISTS
Jeff Bader - EVP, Program Planning, Scheduling & Synergy, ABC
Dan Harrison - VP, Strategic Programming,
Bravo Entertainment, NBC
Todd Leavitt - President & COO, Academy of Television Arts & Sciences
David Poltrack - EVP, Research & Planning,
CBS
Tom Tyrer - SVP, Corporate Communications, Fox Cable Networks Group
 

10:30AM - 11:00AM
Refreshment/Networking Break

11:00AM - 12:00PM
Panel 2
CABLE v. SATELLITE:
The Battle for Viewers Heats Up
At stake are monthly access fees for television, interactive entertainment, high-definition feeds, Internet access and telephone service. Cable and satellite companies are vying for the eyeballs and pocketbooks of consumers. Who has the advantage? How is market share going to be divided? Is the competition good or bad for consumers?

MODERATOR
Lydia Loizides - Senior Analyst, Jupiter Research


PANELISTS
Kevin Carton - Global Leader, Entertainment & Media Practice, PWC
Sean Badding - President & Senior Analyst, The Carmel Group
Reggie Bradford - President, N2 Broadband
Bruce Leichtman - Pres. & Principal Analyst, Leichtman Research Group
Robert Van Orden - VP, Product Strategy, Scientific-Atlanta
 

12:00PM - 1:15PM
Lunch Sponsored by  

Afternoon: "Rapid Fire" Sessions

1:15PM - 1:45PM
Keynote Address

Mark Cuban - Chairman, HDNet | Owner, Dallas Mavericks
 

1:45 PM - 2:30 PM
Panel 3
TELEVISION NEWS:
Battling For Viewers In The Information Age
Fox News emerged from
the war in Iraq as the most popular news channel in the United States, trailed by cable rivals CNN and MSNBC. The success of Fox, a media outlet deemed conservative by many observers, is having a serious effect on how other media outlets are operating and has opened a debate among the would-be gatekeepers in the "mainstream media" concerning what it takes to attract viewers in the information age. Why has Fox been able to draw viewers from its rivals? What challenges can television news outlets expect in coming years from Internet services and other non-traditional news sources?

MODERATOR
Paul Sherman - Co-Founder & Editor-in-Chief,
Potomac Tech Wire

PANELISTS
Scott Fedewa - COO & Executive Producer,
BillOReilly.com
(an independent company not affiliated with Fox News)
Max Robins - Senior Editor & Columnist,
TV Guide
Reese Schonfeld - Author / Co-Founder & Former Chairman, CNN
 

 

2:30PM - 3:00PM
R
efreshment/Networking Break

3:00 PM - 3:45 PM
Panel 4
A DIRTY LITTLE SECRET:
Interactive TV Is Alive & Well & It's All About Transactions

Approximately 12 million U.S. households have interactive television (iTV) and 10 million have video-on-demand (VOD). Who is making money from interactive services and VOD and how? 

MODERATOR
John Roberts - SVP, Interactive Online, Game Show Network

PANELISTS
Jeff Branman - Pres., Interactive Technology Partners (QVC & Comcast)
Greg DePrez - VP, Subscription Video-on-Demand, Starz Encore Group
Rick Mandler - VP & General Manger, ABC Enhanced Television
 

3:45PM - 4:30PM
Panel 5
The Future of Television Without Advertising
(Or Just A New Format)
2 million U.S. households have digital video recorders (DVRs) and the numbers are growing rapidly. In July, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced plans to roll out Ad-ID, a new digital advertising identification standard being heralded as having the potential to change the dynamics of television measurement, trafficking, and verification systems and to make advertising accountable. Advertising is not going to disappear, but it's going to change. Who will be the winners and losers in a world where viewers can pause live programming, fast-forward through commercials and record hours of programming without a videotape, and advertising can be traced down to the viewer level and measured for its effectiveness?

MODERATOR
Jack Myers - Media Economist & Commentator, Jack Myers Report

PANELISTS
Brad Heureux - Director, Interactive Sales, Comcast
Barbara Bacci Mirque - SVP, Association of National Advertisers
Christina Tancredi - SVP, Mktg, Advertising & Sponsorship, MusicChoice
 

4:30PM - 5:00PM
Keynote Address

David Zaslav - President, NBC Cable
 

REGISTER HERE
Phone Registration Available at 323-464-0793


PRESS REGISTRATION
Please send email with press credentials to
tinzar@digitalmediawire.com

(Deadline: November 10, 2003)


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2003
KEYNOTE
SPEAKERS

 

Joshua Sapan
President & CEO Rainbow Media Holdings, Inc.



Mark Cuban
Chairman, HDNet Owner, Dallas Mavericks

David Zaslav
President
NBC Cable

 


Past & Current
Participants Include:

 
ABC
NBC
Disney
Fox Cable Networks

ESPN
NASCAR
Warner Brothers
Time Warner Cable
WorldGate
Microsoft eHome
Wave Systems
EchoStar
Mastercard Int'l
American Express
CAA
Endeavor Agency

Etronica 
Motorola
Sun Microsystems Liberty Livewire
Intel
Jupiter Research
Visible World

GoldPocket Interactive
Spyglass Integration
Jack Myers Report
Teleshuttle
ACTV
iTV Alliance
iTV Marketer
Filter Media
Association for Interactive Marketing (AIM)
Liberate Technologies
Yahoo!
Intertainer
KenRadio.com
LARTA
Microsoft TV
Verizon
AGENCY.com
The Carmel Group
BBC Technology

Cox Communications
Scientific Atlanta
IBM
Cablevision
America Online
CNET
TWI Interactive
Turner Entertainment
Cartoon Network
PepsiCo Beverages International
Coca-Cola Trademark
Frankfurt Kurnit Klein & Selz PC
Cable & Wireless
Samsung
Real Networks
Fox Sports
USA Today
Comcast
MLB.com
STATS
News Corporation
Clear Channel
NY Times
Gray Cary
Showtime
Ziff Davis
CNBC
Wall Street Journal
InternetNews.com
Wired Magazine
Harvard Law School
NYU Business School
MultiChannel News
IDG News
RollingStone Magazine
MTV
Wink Communications
DirecTV
The Carmel Group
Leichtman Research Group




 

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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