November 19, 2004  |  8:30 AM - 5:30 PM  |  New York City

 



Mark Cuban (HDNet) speaks to a packed room at the 2003 Event

November 19, 2004
Schimmel Auditorium
NYU Stern School of Business
40 W 4th Street, NY, NY

REGISTER BY PHONE:
323-822-0936


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SPONSORSHIP INFORMATION:
sponsorship@
televisionconference.com

 

FUTURE OF TELEVISION:
Next Generation

presented by...
                



in association with

Thank you to the 370+ who attended
the 2003 Future of Television Forum

We hope to see you again at the 2004 Event!

OVERVIEW
Future of Television: Next Generation is a 1-day executive forum presented by NYU's Stern School of Business and Digital Media Wire. An annual conference, this year's event will be held on November 19, 2004 at NYU's Stern School of Business - Schimmel Auditorium, and brings together decision-makers from cable and broadcast networks, cable and satellite operators, high-tech and advertising to focus on the future of television. To register, please click here or call 323-822-0936.

2004 CONFIRMED SPEAKERS

Keynotes
Leslie Moonves - Co-President and Co-Chief Operating Officer, Viacom Inc.
 / Chairman, CBS

Kathleen Dore - President, Television & Radio, CanWest MediaWorks
Lord David Currie - Chairman, Office of Communications (OFCOM), UK 

Panelists
Simon Applebaum - Editor-at-Large, CableFAX’s CableWORLD
David Baldwin - EVP, Programming, HBO
Andy Bernstein - Television Editor, Street & Smith’s Sports Business Journal
Reggie Bradford - President & CEO, N2 Broadband
Chris Brady - Associate Dean, Cass Business School, City University of London
Marlene Braga - Director, Programming & Prod., The History Channel en Espanol

Chris Crommett - Senior Vice President, CNN en Español
Ann Foley - EVP, Programming, Showtime Networks
Robert Friedman - President, Classic Media: Harvey & Golden Books Entertainment
Lino Garcia - General Manger, ESPN Deportes
Bob Greene - SVP, Advanced Services, Starz Encore Group LLC
Richard Hofstetter - Partner, Frankfurt, Kurnit, Klein & Selz, PC
Rob Jacobson - President & CEO, In Demand Networks
Julie Kantrowitz - CMO, Full Circle Entertainment (an Omnicom Media Group co.)
Todd Leavitt - President & COO, Academy of Television Arts & Sciences
Lydia Loizides - Analyst / Principal, Paphion Inc.
Al Lieberman - Executive Director, EMT Program, NYU Stern School of Business
Jon D. Litner - EVP &  Chief Operating Officer, National Hockey League

David Lyle - Executive Producer / Co-Founder & Chair, FRAPA
Steven Mandala - EVP, Sales, Telemundo Network, NBC Universal
Steve Margosian
-
General Manager, Busch Media Group
David Neal - EVP, NBC Olympics
Mark Piesanen - Head of New Media Business Models, Deloitte Consulting
Craig Plestis - SVP, Alternative Programs & Development, NBC Universal

Max Robins - Editor-in-Chief, Broadcasting & Cable
Tony Ruiz - Partner, Advertising, The Vidal Partnership
Ned Sherman - Co-Founder & CEO, Digital Media Wire
Scott Singer - Managing Partner, Deloitte Corporate Finance
Sam Solovey - Columnist, Yahoo! / Contestant, The Apprentice
Andrea Wong - EVP, Alternative Programming, Specials & Late Night, ABC

Martin Yudkovitz - President, TiVo
John Zamoiski - President, Marketing, NMA Entertainment & Marketing
 

2004 AGENDA
Morning: The "Big Picture" Sessions

8:00AM - 9:00AM
Registration, Coffee & Networking

9:00AM - 9:10AM
Welcome & Introductions from the Conference Co-Chairs

Al Lieberman -
Executive Dir., EMT Program, NYU Stern School of Business
Ned Sherman
- Co-Founder & CEO, Digital Media Wire

9:10 AM - 9:45 AM
Keynote Address
Kathleen Dore - President, Television & Radio, CanWest MediaWorks
 

9:50 AM - 10:50 AM
Panel 1
REALITY TV: 
The Impact of Non-Scripted
Programming on Network Television

Love it or hate it, there is no denying the impact that reality (non-scripted) television has had on television audiences, programming decisions and the business of network television. Reality-based programming, first presented in Europe and brought to the United States as spin-offs of popular shows such as Big Brother, Fear Factor, American Idol, and The Weakest Link, has rapidly increased over the past ten years and is a significant part of daily programming line-ups today. Why are viewers so attracted to this form of television?  Will non-scripted television continue to push the envelope to the next level, go interactive and titillate loyal followers with even bigger shocks and thrills? How will advertisers and networks work together to embrace this ever growing American pastime passion? How is the success of non-scripted television impacting the business model for network television? 

MODERATOR
Lydia Loizides - Analyst / Principal, Paphion Inc.

PANELISTS
David Lyle - Executive Producer / Co-Founder & Chair, FRAPA
Craig Plestis - SVP, Alternative Programs & Development, NBC Universal
Sam Solovey - Columnist, Yahoo! / Contestant, The Apprentice
Andrea Wong - EVP, Alternative Programming, Specials & Late Night, ABC

 

10:50 AM - 11:20 AM
REFRESHMENT/NETWORKING BREAK

11:20 AM - 12:20 PM
Panel 2
SPANISH LANGUAGE PROGRAMMING:
A Bet on the Future of American Television?
In 2001, NBC shelled out $2.7 billion to acquire Telemundo and has since spent more than $50 million to develop a Miami-based production site and create programming for the Spanish-language network. Estimated at 35.6 million in 2002, the U.S. Hispanic population is growing far faster than any other segment of the population, and the advertising market for Hispanic viewers, now greater than $3 billion annually, is expanding by at least 10 percent per year. Can NBC drive mainstream advertisers to Telemundo by offering advertising packages that include inventory on both networks?  Can NBC and others who have entered this growing market compete with Univision Communications, the undisputed king of Spanish-language television, for viewers, programming and advertising dollars? As cable penetration among Hispanics rises will bigger audience lead to more cable advertising on those networks?  What does the future hold for Spanish-language programming?

MODERATOR
Simon Applebaum - Editor-at-Large, CableFAX’s CableWORLD

PANELISTS
Marlene Braga - Director, Programming & Prod., The History Channel en Espanol
Chris Crommett - Senior Vice President, CNN en Español
Lino Garcia - General Manger, ESPN Deportes
Steven Mandala - EVP, Sales, Telemundo Network, NBC Universal
Tony Ruiz - Partner, Advertising, The Vidal Partnership

 

12:20 PM - 1:20 PM
LUNCH BREAK

Afternoon: "Rapid Fire" Sessions

1:20 PM - 1:50 PM
Introduction
Chris Brady - Associate Dean, Cass Business School, City University of London

Keynote Address
Lord David Currie - Chairman, Office of Communications (OFCOM), the regulator for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services
 

2:00 PM - 2:45 PM
Panel 3
THE BURGEONING SPORTS PROGRAMMING MARKET:
How Big Can it Get?

In 2002, U.S. spending on sports was estimated at $16.6 billion with $4.8 billion attributed to national television rights fees for sports programming, and these figures are expected to grow to $19.8 billion and $5.9 billion respectively by 2007 (according to PricewaterhouseCoopers).  With the growth of the cable market, sports programming and revenues have migrated from broadcast to cable television, and with the exception of the National Football League, the majority of games played by the four major sports leagues are now televised on cable. How big will the sports programming market get? What are the driving factors?  What is the expectation in terms of increases in national TV right fees paid to sports leagues and federations? Will cable continue to have the upper-hand vis-à-vis the broadcast networks? What opportunities do digital and interactive services provide? 

MODERATOR
Andy Bernstein
- Television Editor, Street & Smith’s Sports Business Journal

PANELISTS
Rob Jacobson - President & CEO, In Demand Networks
Jon D. Litner
- EVP & Chief Operating Officer, National Hockey League
David Neal
- EVP, NBC Olympics

Steve Margosian - General Manager, Busch Media Group
 

 

2:45 PM - 3:00 PM
REFRESHMENT/NETWORKING BREAK

3:00 PM - 3:50 PM
Panel 4
CELEBRATING THE SUCCESS OF PREMIUM:
How Are Premium Channels Going to Stay "Premium"?
When the Academy of Television Arts and Sciences announced its nominees for the 56th Annual Primetime Emmy Awards, cable accounted for more than half  (i.e., 220) of the 433 nominations with HBO receiving 124 nominations, the most of any network or cable channel. NBC had the second highest total of nominations with 65 and the four major networks put together had just 173 nominations. While broadcast networks have traditionally represented the outlet for almost all original programming, this is no longer the case as cable networks and their premium services - like HBO - are creating more original programs and competing with broadcast networks for both audiences and advertising dollars. Will HBO continue to dominate among premium services?  How are other premium services like Showtime, Cinemax, The Movie Channel, Starz and Encore going to compete with HBO? How will the ability to offer on-demand programming impact the market? How are premium channels going to stay "premium"?  

MODERATOR
Max Robins - Editor-in-Chief, Broadcasting & Cable

PANELISTS
David Baldwin - EVP, Programming, HBO
Ann Foley - EVP, Programming, Showtime Networks
Bob Greene - SVP, Advanced Services, Starz Encore Group LLC
Todd LeavittPresident & COO, Academy of Television Arts & Sciences
 

4:00 PM - 4:30 PM
Introduction
Scott Singer
Managing Partner / Head of Media & Entertainment, Deloitte Corporate Finance

Keynote Address
Leslie Moonves - Co-President & Co-Chief Operating Officer, Viacom Inc. /
Chairman,
CBS

4:30 PM - 5:30 PM
Panel 5
THE FUTURE OF ADVERTISING:
The End of Television As We Know It
(Or the Beginning of Something New)

Advertisers routinely question their return on investment from traditional commercials, and with channel fragmentation and commercial “zapping”, new models arose to replace the 30 second spots. But yesterday’s "product placements" have now evolved into today’s "brand integration.” The sponsor is integrated into all phases of television: the creation, development, telecast and promotion of programming across all platforms. Will advertisers see a successful return on investment? How will viewer information be tracked and utilized and measured for sponsor effectiveness?  Will the broadcasters welcome a greater advertiser role?  What comes next?

MODERATOR
Richard Hofstetter - Partner, Frankfurt, Kurnit, Klein & Selz, PC

PANELISTS
Frances Berwick - SVP of Programming, Bravo, NBC Universal
Reggie Bradford
- President & CEO, N2 Broadband
Robert Friedman
- President, Classic Media: Harvey & Golden Books Entertainment
Julie Kantrowitz - Chief Marketing Officer, Full Circle Entertainment
(an Omnicom Media Group company)

Mark Piesanen - Head of New Media Business Models, Deloitte Consulting
Martin Yudkovitz - President, TiVo
John Zamoiski - President, Marketing, NMA Entertainment & Marketing
 

REGISTER HERE
Phone Registration Available at 323-822-0936


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(Deadline: November 1, 2004)


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KEYNOTE
SPEAKERS

 


Leslie Moonves

Co-President & Co-Chief Operating Officer
Viacom Inc.
Chairman, CBS


Kathleen Dore
President
Television & Radio
CanWest MediaWorks


Lord David Currie
Chairman, Office of Communications
(OFCOM), UK

PANELISTS
INCLUDE:


Martin Yudkovitz President, TiVo


Lino Garcia
General Manager
ESPN Deportes


Sam Solovey Columnist, Yahoo!
Contestant,

The Apprentice


Tony Ponturo
President & CEO
 Busch Media Group
VP, Global Media & Sports Marketing
Anheuser-Busch


Andrea Wong
EVP, Alternative Programming,
Specials & Late Night
ABC Entertainment


Ann Foley
EVP, Programming Showtime Networks


Bob Greene
SVP, Advanced Services, Starz Encore Group LLC


Andy Bernstein Television Editor
Street & Smith’s
Sports Business Journal


John Zamoiski President, Marketing
NMA Entertainment & Marketing


Simon Applebaum Editor-at-Large, CableFAX’s CableWORLD


Robert Friedman President
Classic Media:
Harvey & Golden Books Entertainment


Past & Current
Participants Include:

 
ABC
ABC Enhanced TV
CBS
Fox
Fox Cable Networks

Fox Sports
NBC
NBC Cable
CNBC
CNN
HDNet
ESPN
NASCAR
Warner Brothers
Time Warner Cable
WorldGate
Microsoft eHome
Wave Systems
EchoStar
Mastercard Int'l
American Express
CAA
Endeavor Agency

Etronica 
Motorola
Sun Microsystems Liberty Livewire
Intel
Jupiter Research
Visible World

GoldPocket Interactive
Spyglass Integration
Jack Myers Report
Teleshuttle
ACTV
iTV Alliance
iTV Marketer
Filter Media
Association for Interactive Marketing
Liberate Technologies
Yahoo!
Intertainer
KenRadio.com
LARTA
Microsoft TV
Verizon
AGENCY.com
The Carmel Group
BBC Technology
Cox Communications
Scientific Atlanta
IBM
Cablevision
America Online
CNET
TWI Interactive
Turner Entertainment
Cartoon Network
PepsiCo Beverages Int'l
Coca-Cola
Frankfurt Kurnit
Klein & Selz PC
Cable & Wireless
Samsung
Real Networks
USA Today
Comcast
MLB.com
STATS
News Corporation
Clear Channel
NY Times
Gray Cary
Showtime
Ziff Davis
Wall Street Journal
InternetNews.com
Wired Magazine
Harvard Law School
NYU Business School
MultiChannel News
IDG News
RollingStone Magazine
MTV
Wink Communications
DirecTV
The Carmel Group
Leichtman Research


MORE INFORMATION:
Tel. 323-822-0936

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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