David Del Beccaro President, CEO & Founder, Music Choice _____________________________________________________ David Del Beccaro is the President, CEO and Founder of Music Choice, the world’s largest provider of commercial-free digital music via cable and satellite television. Del Beccaro founded Music Choice when he was the vice president of new business development at General Instrument’s Communications Division (GICD), now a division of Motorola, Inc. At GICD, Del Beccaro’s responsibilities included managing new business opportunities and long-term development efforts, such as the Cable Catalog Store. Before joining General Instrument Communications Divisions in 1984, Del Beccaro served in various marketing and financial positions at General Instrument Corporation for two years. Del Beccaro held positions as controller and as vice president of finance. He also held various financial and strategic planning positions at Ford Motor Company for five years prior to joining General Instrument. Music Choice has realized many successful initiatives under Del Beccaro’s direction, including: • Securing funding for the Music Choice partnership through discussions and negotiations with current partners: Adelphia Cable, Comcast, Cox Communications, EMI Music, Motorola, Microsoft, Sony Corporation, Time Warner Cable and Warner Music Group, Inc. • Achieving 85% market penetration in digital cable homes, and 100% penetration in DIRECTV homes. Music Choice is currently available in 25 million homes and growing at 6 million homes a year. Today, Music Choice is the world’s largest distributor of commercial-free digital music offering 54 channels of diverse music channels. • Unveiling of the New Face of Music Choice that includes new screens featuring album art, music news, artist facts, music history, new releases and TV screen ads that launched without compromising listenership. • Embarking on the company’s first video endeavor with the development of the Music Choice Concert Series that offers exclusive, monthly concerts to cable operators. Presently, 30 million cable homes have access to the Music Choice Concert Series. • Establishing a 24/7 Interactive e-commerce channel that enables customers to shop for music and purchase multiple CD titles at any time using their television remote control. • The creation of a sister company, Music Choice Europe, to service the European market. Del Beccaro received a Bachelor of Science and Masters of Science degrees in industrial engineering from Stanford University and earned a Bachelor of Arts in management engineering from Claremont McKenna College.