Day 1 (Wednesday, November 18)

1:00PM - 1:30PM
Attendee Registration

1:30PM - 1:45PM
Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Exec. Dir., EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

1:45PM – 2:30PM
RESEARCH PRESENTATIONS: What’s the Industry Buzz?
Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of the television industry, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?

Presenters
David Oxenford, Partner, Davis Wright Tremaine LLP
Shelly Palmer, Host, MediaBytes, Author, "Television Disrupted"
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

2:30PM – 3:15PM
Panel 1: A View from the Top:
The Outlook for the Television Industry & Digital Media
This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; The impact of Hulu and other online video services on broadcast television; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

3:15PM - 3:45PM
NETWORKING & REFRESHMENT BREAK

3:45PM - 4:30PM
Panel 2: How to Create Successful Transmedia Franchises
This panel of experts in the business of brand extensions will discuss how to create successful transmedia franchises by maximizing the value of television brands, and the underlying intellectual property, and preparing them for extension across multiple media platforms. The panel will identify opportunities as well as common pitfalls by looking at concrete examples and case studies. What works? What doesn’t? How can you maximize the value of your television properties and create new revenue from brand extensions?

4:40PM - 5:25PM
Panel 3: Reinventing Advertising: New Television Ad Models
The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Panelists
Ed Erhardt, President, Customer Marketing and Sales, ESPN
Barry Frey, EVP, Advanced Platform Sales, Cablevision Systems
Jack Myers, Media Economist, Investment Advisor, M.E.D.I.Advisory Group
Pam Zucker, EVP, Marketplace Ignition, MediaVest
Erin Bouchier Schaefer, Video Advertising Business Lead, Google
Moderator: Brian Steinberg, TV Editor, Ad Age

5:30PM - 6:00PM
KEYNOTE
Robert Tercek, President of Digital Media, Oprah Winfrey Network (OWN)
TELEVOLUTION: Redefining the Television Experience in a Two Way World
As traditional TV is transformed by radical change on all fronts, programmers face huge challenges and great opportunities.  The future of TV belongs to those who seize the moment.  OWN: THE OPRAH WINFREY NETWORK has been conceived as the first network for the second century of electronic media, spanning all platforms and embracing audience interaction and social change. This keynote speech will identify key trends in the evolving TV landscape and will present creative strategies and case studies for engagement with an activated audience.  

6:00PM - 7:00PM
COCKTAIL RECEPTION
In the Events Hall on the 2nd Floor of the Museum.
Beer, Wine and Light Appetizers. All Attendees are welcome.

DAY 2 (Thursday, November 19)

8:30AM - 9:00AM
REGISTRATION & NETWORKING

9:00AM - 9:15AM
Day 2 Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Exec. Dir., EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

9:15AM - 10:00AM
Panel 1
Social Media for Television Execs: How to Use Twitter, Facebook, Linkedin and Other Tools to Further Your Business and Career
From Twitter to Facebook, everyone is talking about the power of social media these days, but what does it all mean for you and your business? This panel will provide practical advice on how you can harness the power of social media to promote, create buzz, grow community and increased brand awareness around your television properties. What are the secrets to effectively using social media in your business and to further your career in the entertainment business?

Panelists
Jack D. Hidary, Chairman, iAmplify
Stefanie Michaels aka Adventure Girl
Juliette Powell, Author, Entrepreneur, Integrated Media Specialist / Co-Founder, The Gathering Think Tank
Moderator: Shelly Palmer, Host, MediaBytes, Author, "Television Disrupted"

10:00AM - 10:30AM
NETWORKING & REFRESHMENT BREAK

10:30AM – 11:00AM
KEYNOTE INTERVIEW
A Conversation with
Paula Kerger, President & CEO, PBS (Public Broadcasting Service)
Interviewed by: Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business

11:15AM – 12:00PM
Panel 2
The Convergence of the Internet & the Television:
Who Will Be the Winners and the Losers?
Worldwide shipments of consumer-electronics devices capable of supporting Internet video, including televisions, set-top boxes, Blu-ray DVD players, videogame consoles and dedicated video platforms, are projected to increase 500% from 2009 to 2013, according to research firm iSuppli. What does this mean for traditional television broadcasters, Internet advertising networks, like Google and Yahoo, cable companies, ISPs, and consumers? Who will be the winners and the losers in a world where consumers can access anything, anytime through the big screen?

Panelists
Zach Klein, Chief Creative Officer , Boxee
Steve Piacentino, Dir., Bus. Strategy & Market Dev., AT&T Digital Media Solutions 
Phil Wiser, Co-founder, Chairman & President, Sezmi
Bernard Gershon, President, Gershon Media
Shawn DuBravac, Chief Economist, Consumer Electronics Association
Moderator: Kurt Scherf, Vice President & Principal Analyst, Parks Associates

12:00PM - 1:00PM
LUNCH BUFFET
In the Exhibit Hall on the 2nd Floor of the Museum. Open to all attendees.

1:00PM - 1:30PM
KEYNOTE INTERVIEW
Evan Shapiro, President, IFC tv and Sundance Channel
Interviewed by: Ned Sherman, CEO & Publisher, Digital Media Wire
 
1:35PM - 2:20PM
Panel 3
The Future of Online Video
From Hulu and TV.com to video sharing services for creators of user-generated content, there has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's perspective.

Panelists
Itzik Cohen, Founder & CEO, ClipSync
Dina Kaplan, Co-Founder & COO, Blip.tv
Erick Hachenburg, CEO, Metacafe
Rob Barnett, Founder/CEO, My Damn Channel
Ronald London, Of Cousel, Davis Wright Tremaine LLP
Moderator: Simon Applebaum, Producer/Host, Tomorrow Will Be Televised

2:25PM - 3:10PM
Panel 4A
Unlocking the Wonders of Mobile Video
This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What is the future of Mobile DTV? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Jim Eadie, Vice President of Digital Distribution, MTV Networks
Daniel Tibbets, Executive Vice President, GoTV Networks
Dave Ulmer, Senior Dir., Entertainment Products, Motorola Media Solutions
Jacqueline Weiss, Co-Founder & CEO, National Datacast (PBS)
Matt Murphy, SVP, Digital Video Distribution, Disney / ESPN Media Networks
Moderator: Joe Laszlo, Director of Research, Interactive Advertising Bureau

Panel 4B
Personalized Television:
How Metadata is Transforming the Way Entertainment is Consumed
New technology is transforming the way entertainment is consumed – and creating opportunities for businesses that deliver personalized entertainment experiences consumers are demanding. This panel will discuss the role of metadata in search and discovery of video content. What new business opportunities are being created for companies to deliver personalized entertainment experiences? What can consumers expect in a world where the TV, personal computer, mobile devices, and game console are all connected?

Panelists
Richard Bullwinkle, Chief Evangelist, Rovi Corporation
Jay Fehnel, VP, TMS Entertainment Products, Tribune Media Services
Josh Kline, Founder & CEO, Secure Path Technology LLC
Mark Pascarella, President & CEO, Gotuit Media Corp.
Moderator: David Leibowitz, Managing Partner, CH Potomac

3:10PM - 3:40PM
NETWORKING & REFRESHMENT BREAK

3:40PM - 4:25PM
Panel 5
Millennials and Television: Youth Trends Impacting the Television Business
By the year 2010, Millennials, born between 1980 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries. Not only will they be big; they will be fragmented and difficult to reach. The increasing number of media channels - instant messaging, email, social networks, chat rooms, iPods, mobile phones, MP3 Players, P2P networks, handheld devices, digital video recorders, video games, game consoles and next generation communities and devices - through which this generation communicates and consumes media & entertainment, makes them a highly elusive target for businesses hoping to market to them. This panel will discuss entertainment consumption trends of Millennials with a focus on the importance of television and what television broadcasters and advertisers can do to stay connected with this important generation.

Panelists
Lin Dai, VP, Interactive Business Development, Alloy Media & Marketing
Teemu Huuhtanen, President, North America, Sulake Inc. (Habbo Hotel)
Melissa Lavigne, Executive Dir., The Intelligence Group (a division of CAA)
Moderator: David Card, VP & Principal Analyst, Forrester Research