Day 1 (Wednesday, November 18)

1:00PM - 1:30PM
Attendee Registration

1:30PM - 1:45PM
Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

1:45PM – 2:30PM
RESEARCH PRESENTATIONS: What’s the Industry Buzz?
Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of the television industry, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?

2:30PM – 3:15PM
Panel 1: A View from the Top: The Outlook for the Television Industry & Digital Media
This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; The impact of Hulu and other online video services on broadcast television; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

3:15PM - 3:45PM
NETWORKING & REFRESHMENT BREAK

3:45PM - 4:30PM
Panel 2: How to Create Successful Transmedia Franchises
This panel of experts in the business of brand extensions will discuss how to create successful transmedia franchises by maximizing the value of television brands, and the underlying intellectual property, and preparing them for extension across multiple media platforms. The panel will identify opportunities as well as common pitfalls by looking at concrete examples and case studies. What works? What doesn’t? How can you maximize the value of your television properties and create new revenue from brand extensions?

4:40PM - 5:25PM
Panel 3: Reinventing Advertising: New Television Ad Models
The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

5:30PM - 6:00PM
KEYNOTE
Taking Oprah Digital!
Robert Tercek, President of Digital Media, Oprah Winfrey Network (OWN)

6:00PM - 7:00PM
COCKTAIL RECEPTION
In the Exhibit Hall on the 2nd Floor of the Museum. All Attendees are welcome.

DAY 2 (Thursday, November 19)

8:30AM - 9:00AM
REGISTRATION & NETWORKING

9:00AM - 9:45AM
Panel 1
Social Media for Television Execs: How to Use Twitter, Facebook, MySpace and Other Tools to Further Your Business and Career
From Twitter to Facebook, everyone is talking about the power of social media these days, but what does it all mean for you and your business? This panel will provide practical advice on how you can harness the power of social media to promote, create buzz, grow community and increased brand awareness around your television properties. What are the secrets to effectively using social media in your business and to further your career in the entertainment business?

9:45AM – 10:00AM
Technology Demo

10:00AM - 10:30AM
NETWORKING & REFRESHMENT BREAK

10:30AM – 11:00AM
KEYNOTE
Gary Shapiro, President & CEO, Consumer Electronics Association (CEA)

11:00AM – 11:45AM
Panel 2
The Convergence of the Internet & the Television: Who Will Be the Winners and the Losers?
Worldwide shipments of consumer-electronics devices capable of supporting Internet video, including televisions, set-top boxes, Blu-ray DVD players, videogame consoles and dedicated video platforms, are projected to increase 500% from 2009 to 2013, according to research firm iSuppli. What does this mean for traditional television broadcasters, Internet advertising networks, like Google and Yahoo, cable companies, ISPs, and consumers? Who will be the winners and the losers in a world where consumers can access anything, anytime through the big screen?

11:45AM – 12:00PM
Technology Demo

12:00PM - 1:00PM
LUNCH BUFFET
In the Exhibit Hall on the 2nd Floor of the Museum. Open to all attendees.

1:00PM - 1:30PM
KEYNOTE

1:35PM - 2:20PM
Panel 3A
The Future of Online Video
From Hulu and TV.com to video sharing services for creators of user-generated content, there has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's perspective.

Panel 3B
The Coming of the Network DVR
With legal hurdles having been cleared following a federal appeals court ruling that Cablevision’s proposed network DVR service (or RS-DVR, for "remote storage") does not violate copyright laws, a roll-out of the new technology by Cablevision and other cable operators, including Time Warner and Comcast, is expected this year. Aside from one less box sitting beneath the TV, what does this mean for consumers? What does it mean for the content side of the business? With cable operators in control of the DVR's hardware and functionality, will content owners be able to assert pressure on the cable companies to limit the functionality? How will this impact Verizon and AT&T, who are reportedly considering plans for a similar whole-house or networked DVR offering? What is the future if the network DVR?

2:25PM - 3:10PM
Panel 4A
Unlocking the Wonders of Mobile Video
This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panel 4B
Personalized Television: How Metadata is Transforming the Way Entertainment is Consumed
New technology is transforming the way entertainment is consumed – and creating opportunities for businesses that deliver personalized entertainment experiences consumers are demanding. This panel will discuss the role of metadata in search and discovery of video content. What new business opportunities are being created for companies to deliver personalized entertainment experiences? What can consumers expect in a world where the TV, personal computer, mobile devices, and game console are all connected?

3:10PM - 3:40PM
NETWORKING & REFRESHMENT BREAK

3:40PM - 4:25PM
Panel 5A
Millennials and Television: Youth Trends Impacting the Television Business
By the year 2010, Millennials, born between 1980 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries. Not only will they be big; they will be fragmented and difficult to reach. The increasing number of media channels - instant messaging, email, social networks, chat rooms, iPods, mobile phones, MP3 Players, P2P networks, handheld devices, digital video recorders, video games, game consoles and next generation communities and devices - through which this generation communicates and consumes media & entertainment, makes them a highly elusive target for businesses hoping to market to them. This panel will discuss entertainment consumption trends of Millennials with a focus on the importance of television and what television broadcasters can do to stay connected with this important generation.

Panel 5B
The Battle for the Digital Home: Who’s Winning?
This panel will focus the on the competing technologies and formats in the digital living room. What are the challenges facing innovators in attempting to coordinate devices, formats, content and services. How are consumers reacting? Who are the likely winners and losers in the years to come?