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Tel. 310-855-0033

 

2007 AGENDA

Day 1 (Thursday, November 8):

11:00AM - 1:00PM
Exhibitor Set-up

1:00PM - 2:00PM
Attendee Registration

2:00PM - 2:15PM
Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

2:15PM - 3:00PM
What’s Next: The Top Five Digital Media Trends to Watch and Why
Did the meteoric rise of MySpace and YouTube catch you by surprise? These leading analysts give their opinions on the top five digital media trends that you need to be watching and why. How will they impact the television industry and how can you be prepared?

Presenters
Tim Herbert, Sr. Director of Research, Consumer Electronics Association (CEA)
Mark Donovan, CMO & Senior Analyst, M:Metrics
Shelly Palmer, Chairman, Advanced Media Committee, The Emmy Awards, NY

3:00PM – 3:50PM
Panel 1
A View from the Top:
The Outlook for the Television Industry & Digital Media
This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

Speakers
Jean-Briac (JB) Perrette, President, Digital Distribution, NBC Universal
David Poltrack, Chief Research Officer, CBS Corporation /President, CBS VISION
Peter Price, President, The National Academy of Television Arts & Sciences
Conrad Riggs, Co-Executive Producer, Mark Burnett Productions
Terry Mackin, EVP, Hearst-Argyle Television, Inc.
Blair Westlake, Corporate VP, Media & Entertainment Group, Microsoft
Moderator: Andrew Wallenstein, Digital Media/TV Editor, Hollywood Reporter

3:50PM - 4:15PM
NETWORKING & REFRESHMENT BREAK

4:15PM - 5:05PM
Panel 2
Global TV & the Emergence of Worldwide Content Distribution Networks
The widely hyped merging of the PC and TV is finally taking shape in a way that only a few people imagined during the late 1990s Internet boom. From kids in their dorm rooms to independent producers to big media companies, everyone seems to be producing content these days and the Internet is becoming a sort of worldwide TV network for audiences seeking entertainment, both mainstream and offbeat. With new global online video services such as Veoh and Joost, as well as place-shifting devices such as Slingbox, national boarders matter less and less in the television landscape. This panel will discuss the consequences of this development from the perspective of content creators, producers and advertisers as well as distributors and consumers.

Speakers
Eric Bader, SVP, Director of Digital Connections, MediaVest USA
Ian Blaine, CEO, thePlatform / SVP, Comcast Interactive
Greg Clayman, EVP, Digital Distribution & Business Development, MTV Networks
Jordan Hoffner, Head of Premium Content Partnerships, YouTube
Steve Mitgang, CEO, Veoh Networks
Bruce David Klein, President & Executive Producer, Atlas Media
Moderator: Mike Vorhaus, Managing Director, Frank N. Magid Associates

5:15PM - 5:45PM
KEYNOTE
Larry Aidem, CEO & President, Sundance Channel

5:45PM - 6:45PM
COCKTAIL RECEPTION
Museum of Jewish Heritage
Hosted by:

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DAY 2 (Friday, November 9):

8:30AM - 9:00AM
BREAKFAST & NETWORKING
Sponsored by:

9:00AM - 9:05AM
Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

9:05AM - 9:35AM
KEYNOTE INTERVIEW
Josh Sapan, President & CEO, Rainbow Media Holdings
Interviewed by Tom Steinert-Threlkeld, Editor-in-Chief, Multichannel News

9:35AM - 10:05AM
KEYNOTE INTERVIEW
Tom Rogers, President & CEO, TiVo
Interviewed by Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business

10:05AM - 10:50AM
Panel 1
New Television Technologies You Need to Know
This panel will discuss the effects of new television technologies, including digital television, HDTV, set-top boxes, digital video recorders (DVRs), video on demand (VOD), wireless devices, broadband video and Internet TV, on the future of television. How are consumers responding to the introduction of these new technologies? What are the opportunities and challenges for broadcasters and cable companies in introducing new technologies? Which technologies and services will have the greatest impact on the future of television? What are the disruptive effects, if any?

Speakers
Charles Cerino, VP-New Media, Comcast / Pres., Multimedia over Coax Alliance
Steve Jacobs, VP, Broadband Alliances, Sony Corporation of America
Rich Buchanan, VP, Marketing, Sling Media
Jeff Siegel, SVP, Regional Sales, Direct Response & Emerging Media, ESPN
Dan Simpkins, CEO, Hillcrest Labs
Moderator: Kurt Scherf, VP & Principal Analyst, Parks Associates

10:45AM - 11:15AM
NETWORKING & REFRESHMENT BREAK

11:15AM – 12:00PM
Panel 2
The Future of Television Advertising
The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. Advertisers are putting more and more money in media where they can be guaranteed a captive audience with an intention to buy. While still making billions of dollars from selling 30-second spots, the fear is that networks that do not free up their programming and move to a digital platform, could, in a few years, find themselves the prime-time equivalent of Kodak’s 35 mm film business. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; the future of the 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Speakers
Barry Frey, SVP, Cablevision Advanced Platforms
Rick Mandler, VP, Digital Media Advertising, Disney/ABC Media Networks
Michael Yudin, Managing Dir, Carat Entertainment / President, MY Entertainment
Scott Ferris, SVP & GM, Emerging Media, Microsoft
Victor Siegel, CEO, Blue Frog Media
Moderator: Candice Kersh, Partner, Advertising, Frankfurt Kurnit Klein & Selz

12:00PM – 12:30PM
KEYNOTE
Bruce Rosenblum, President, Warner Bros. Television Group

12:30PM - 1:30PM
LUNCH

1:30PM - 2:00PM
Keynote Presentation
The Realities of the Digital Network
"Digital" is quickly moving from a strategic side project at many networks to a core capability (and will likely shift to become "the" core capability within a decade). As the many forms of digital distribution continue to transform how viewers receive and consume media, how does the role of the Network need to adapt? The implications (strategic, budgetary and operational) of this are substantive across the entire organization and need to address questions including: How should content be licensed, managed and owned across multiple BUs and channels? How should advertising be managed across channels? How should direct to consumer relationships be leveraged and what does this mean for ownership? How should new players and business models be addressed? This keynote will explore these questions further and provide insights on options moving forward.

Howard Tiersky, VP, Media & Entertainment, Capgemini
Jason Forbes, VP, Media & Entertainment, Capgemini

2:00PM - 2:45PM
Panel 3A
Monetizing Consumer Generated Video:
What Is an Acceptable Model for Consumers and the Television Industry?
The success of social networking sites MySpace and YouTube has created a buzz about consumer generated media. Does the mass attraction to these sites represent a power shift from a traditional top-down model of corporate media to a bottom-up model focused on consumer generated content? How can traditional media businesses connect with this consumer mindset? Can content created by consumers be the backbone of a viable business model? How do you recapture some of the profitability that goes away when people watch television differently than they have historically? This panel will discuss some of the most promising technologies behind ad-insertion, ad serving, on-demand technologies and back-end management technologies that are reinventing the relationship between technology and advertising.

Speakers
Eric D. Alterman, Chairman & Founder, KickApps
Ron Berryman, SVP, GM – FOX Stations Group, Fox Interactive Media
Sean Carey, Senior Executive Vice President, Sony Pictures Television
Michael Gordon, Chief Strategy Officer & Co-Founder, Limelight Networks
Jon Vlassopulos, VP, Bus Dev, Strategic Planning & New  Media, Endemol USA
Moderator: Lydia Loizides, Vice President, New Media Division, Paradigm

2:00PM - 2:45PM
Panel 3B
Mobile TV: Hit or Miss?
The outlook for the potentially lucrative market for mobile video and television is still uncertain. This panel of experts will continue the discussion by taking up a number of issues with respect to the future of mobile TV. What business models are emerging for monetizing mobile video, including live feeds? How are consumers responding to mobile video offerings (e.g. programming and payment models)? What are the opportunities and challenges facing broadcasters and cable companies? How are telcos positioning themselves with respect to this market? What technology issues still exist? Is a robust market for mobile video the next frontier for the television industry?

Speakers
Donna Campbell, Director, Ericsson Mobility World, Ericsson
Douglas Craig, SVP, Digital Media Operations, Discovery Communications
Salil Dalvi, General Manager, Wireless Platforms, NBC Universal
Rusty Williams, Co-founder & Vice President, Prospero
Moderator: Joe Laszlo, Director, Research, Interactive Advertising Bureau

2:45PM - 3:30PM
Panel 4A
Who’s Watching (and are they buying anything)?
The Evolution of Metrics and Analytics for Television 2.0
The decline of the 30-second spot and the emergence of Internet TV, VOD and other more measurable forms of distribution puts more pressure then ever on television broadcasters to provide more reliable measurements of who is watching what and, ultimately, deliver increased accountability to advertisers. How reliable are the measurements of offline and online television viewing today? What is being done to improve television measurements and analytics and when can we expect measurable improvement?

Speakers
Todd Juenger, VP & GM, Audience Research & Measurement, TiVo
Larry Moskowitz, Chairman, Teletrax
Ken Papagan, President & Chief Strategy Officer, Rentrak Corporation
Howard Shimmel, SVP, Client Insights, The Nielsen Company
Moderator: Seth Geiger, President, SmithGeiger, LLC

2:45PM - 3:30PM
Panel 4B
Digital Television (DTV) is Coming!
At midnight on February 17, 2009, federal law requires that all full-power television broadcast stations stop broadcasting in analog format and broadcast only in digital format. What does this mean for consumer electronics manufacturers and retailers, broadcasters and consumers?

Speakers
Julie Kearney, Senior Director & Regulatory Counsel, CEA
John Lawson, President & CEO, Association of Public Television Stations
Tony Wilhelm, Director of Consumer Education, NTIA / U.S. Dept. of Commerce
Marsha MacBride, EVP Legal & Regulatory Affairs, NAB
Michael Vitelli, SVP, Consumer Electronics, Best Buy
Moderator: Burt Braverman, Partner, Davis Wright Tremaine LLP

3:30PM - 4:00PM
NETWORKING & REFRESHMENT BREAK

4:00PM - 4:45PM
Panel 5A
What’s Next For Television News?
Ratings for the television broadcast networks evening news have been on a steady decline, due to increasing competition from 24 hour cable news networks and the Internet. This panel will discuss some of the new initiatives that the networks are taking as well developments in print and online news media. What are the components of a compelling television news product in a digital age?

Speakers
Bernard Gershon, SVP & GM, ABC News Digital Media
Kyoo Kim, Vice President of Sales, MSNBC.com
Jeremy Steinberg, VP, Digital Sales & Business Development, FOX News Channel
Jason Forbes, VP, Media & Entertainment, Capgemini
Moderator: Simon Applebaum, Producer/Host, Tomorrow Will Be Televised / Contributing Editor, Cable World

4:00PM - 4:45PM
Panel 5B
Innovations That Are Shaping the Future of Television
From interactive television to IPTV to mobile, new technologies are improving the consumer experience and opening up new distribution channels and revenue opportunities to video content owners. This panel will discuss some of the key innovations - from video search to interactive program guides to mobile video and advertising innovations - that are shaping the future of television.

Speakers
Jonathan Bokor, VP, Business Development, Tandberg Television
Steve Johnson, CEO & Co-Founder, ChoiceStream, Inc.
Paul Greenberg, Senior Vice President and General Manager, TV Guide Online
John Edwards, CEO & President, Move Networks
Moderator: Saul Berman, Partner, Media & Entertainment, IBM Business Consulting

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A packed house at NYU for the 2006 Event. Each year television industry leaders converge
to enjoy 2 days of face to face networking and stimulating discussion about the industry's future.