Future of Television Video Highlights:

For event location and directions, please click HERE

LIVE STREAM OF FUTURE OF TELEVISION
Can’t attend the event, but don’t want to miss the action? We are pleased to offer Future of Television East through Live Stream and Chat. The stream goes live at 1:30pm EST on November 18 and will be live for panels and keynotes through November 19. You will also have access to archived video from the event (available the week following the event) and will be able to network with attendees through our Facebook and LinkedIn groups. Now you can be a part of Future of Television East without leaving your office. REGISTER HERE for the Live Stream.

EVENT UPDATES
(11/14/08): 300+ registered. Don't miss the chance to attend - REGISTER NOW. Announcing Live HD Streaming from Future of Television Forum. Now you can be a part of Future of Television East without leaving your office. MORE INFORMATION.
(11/12/08): David Oxenford, Partner, Broadcast, Media & Music, Davis Wright Tremaine LLP to deliver keynote on The Promise of an Obama Administration for Broadcast and Communications Regulation.
(11/11/08): New panelists for Online Video Innovators Showcase: Andrew Budkofsky, SVP, Sales, Break Media; J. Crowley, Co-Founder, Black20; John Edwards, President and CEO, Move Networks; Dina Kaplan, Co-Founder & COO, blip.tv. Moderator: Lindsay Campbell, Host, MobLogic (a CBS company).
(11/03/08): The studios of Web2point0.TV to conduct interviews at event.  Interview and session archives from 2007 Future of Television East and 2008 Future of Television West available online.
(11/03/08):

Join Digital Media Wire's new Facebook group and connect with other FofTV attendees and share your views on the future of TV.

(10/31/08): Over 250 people have registered to attend the conference including top executives and members of the press from ABC, ABC News, AOL, BBC, Bearingpoint, blinkx, Bloomberg News, Brightcove, Break.com, Broadcasting & Cable, Canadian Television Fund, CBS, CEA, China Cablecom, Comcast, Conde Naste, Corus Entertainment, Dailymotion, Directors Guild of Canada, Crown Media Holdings, Disney / ABC Television Group, EchoStar, eMarketer, ESPN, Fox Cable, Fox Entertainment Group, Fox Digital Media, Fuse, Globo.com, HP, Huffington Post, Hungry Man Productions, IBM, IFC, Sundance Channel, Iconoculture, Jack Myers, Lycos, Frank Madid, Microsoft, Macrovision, Motorola, MTV, Move Networks, NBC Universal, NBC/The Tonight Show with Jay Leno, NYU Stern, Parks Associates, PBS / Nightly Business Report, Philips, QVC, Retirement Living TV, Rogers Cable and Telecom, Screen Actors Guild, SESAC, SNL Kagan, Sonic Solutions, Starz Media, Telus, The A-List, The National Academy of Television Arts & Sciences, TiVo, Tomorrow Will Be Televised, TV4, Variety, Verizon, Yahoo!, YouTube and many more. Don't miss the chance to REGISTER NOW!

Future of Television Forum, now in its 8th year, is a 2-day executive conference, unlike any other, that brings together key decision-makers from cable and broadcast networks, cable and satellite operators, high-tech, Internet, mobile and advertising to focus on the future of television. The event, which is widely recognized as one of the most prestigious industry forums, is produced by Digital Media Wire in a partnership with NYU’s Stern School of Business and the Consumer Electronics Association.

2 Days — 50+ Speakers — 300+ Attendees
Innovative Exhibitors — !!Unrivaled Networking!!
Breakfast, Lunch & Cocktail Reception

Over 4,000 senior executives have attended the event over the past eight years. Speakers have included some of the most powerful players in television including Leslie Moonves (Chairman, CBS), Jack Abernethy (CEO, Fox Television Stations), Bruce Rosenblum (President, Warner Bros. Television Group), Tom Rogers (President & CEO, TiVo) and Mark Cuban (Chairman, HDNet /Owner, Dallas Mavericks). The fall 2008 event will be held at the Museum of Jewish Heritage in New York City's Battery Park, November 18-19, 2008.

For more information, please contact Ellen Gildersleeve at 310-855-0033 ext. 5 or email us at television@digitalmediawire.com.

Rick Cotton General Counsel NBC Universal Group		Garth Ancier President BBC Worldwide America		Henry Schleiff President & CEO Crown Media Holdings / Hallmark Channel

Speakers:
 

Dan Fawcett President, Fox Digital Media Fox Entertainment Group		David Wolf Partner & Senior Executive Digital Transformation Accenture Media and Entertainment Practice Group		Jean-Briac (JB) Perrette President, Digital Distribution NBC Universal
Kevin Yen Head of Strategic Partner Management YouTube		David Poltrack Chief Research Officer, CBS Corporation President, CBS VISION		Alice Kim SVP Digital Distribution & Partner Relations MTV Networks
Pat Dunbar Director, Mediaroom & Connected TV Advertising Microsoft TV		Kenneth Kaufman Partner, Entertainment Manatt Phelps & Phillips, LLP		Michael Hawkey VP, Sales & Marketing EchoStar Technologies
Paul Sweeting Editor ContentAgenda.com Contributor, Variety		Brian Whitton Executive Director, Access Technologies Verizon Communications		Kurt Scherf VP & Principal Analyst Parks Associates
Charles Cerino VP, Comcast Cable President Multimedia over Coax Alliance (MoCA)		Al Lieberman Executive Director, EMT Program NYU Stern School of Business		Ned Sherman CEO & Publisher Digital Media Wire Co-Chair & Founder Future of Television
Bill Bradford SVP & Chief Product Officer, Fox Digital Media Fox Entertainment Group		Peter Price President & CEO The National Academy of Television Arts & Sciences		Frank Chindamo President & Chief Creative Officer Fun Little Movies
Richard Bullwinkle Chief Evangelist Macrovision		Salil Dalvi SVP, Mobile Platform Development NBC Universal Digital Distribution		Joe Laszlo Director, Research Interactive Advertising Bureau
William Serrao Americas Media & Ent. Industry Leader IBM Global Business Services		Suranga Chandratillake Founder & CEO blinkx		Mike Vorhaus President Magid Advisors
Mike Rich SVP, AOL Television, AOL Music, Moviefone.com AOL LLC		Matthew Glotzer SVP, Fox Digital Media Fox Entertainment Group		Shawn DuBravac Chief Economist CEA
Clive Ng Founder & Executive Chairman China Cablecom Holdings, Ltd.		Anil Jagtiani SVP Strategy & Development QVC, Inc.		Kraig Baker Partner Davis Wright Tremaine LLP
Gavin D. McElroy Partner Frankfurt Kurnit Klein & Selz		Mark Risis Director, Interactive Advertising Sales TiVo		Jack Myers President Myers Publishing LLC
Marc DeBevoise SVP, Business Development & Strategy Starz Media LLC		John Edwards President and CEO Move Networks		Glen Dickson Senior Editor Broadcasting & Cable
Lydia Loizides Chair NY/NATAS Advanced Media Committee		Shelly Palmer Host, MediaBytes Author, "Television Disrupted"		Jesse Haines Head of Marketing Google TV Ads
Lindsay Campbell Host MobLogic (a CBS company)		Andrew Budkofsky Senior Vice President of Sales & Partnerships Break Media		Joy Marcus US General Manager Dailymotion
Chris Johnston Director, Advertising Product Management Brightcove		Marcien Jenckes CEO Grab Networks		Jim Taylor Chief Technologist Sonic Solutions
Patrick McGovern SVP, Sales & Strategic Planning & Digital Media ABC Television Network		Chuck Ball Chief Marketing and Product Innovation Officer Lycos		Dina Kaplan COO & Co-Founder blip.tv
Howard Bass Senior Partner, Global Media & Ent. Advisory Services Ernst & Young		David Oxenford Partner Broadcast, Media & Music Davis Wright Tremaine LLP		David Evans Senior Vice President, Broadband Rainbow Media Holdings LLC
J. Crowley Founder Black20		Frank Chindamo President & Chief Creative Office Fun Little Movies

Day 1 (Tuesday, November 18) 11:00AM - 1:00PM Exhibitor Set-up 1:00PM - 1:30PM Attendee Registration 1:30PM - 1:45PM Welcome & Introductions from the Conference Co-Chairs Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business Ned Sherman, CEO & Publisher, Digital Media Wire 1:45PM – 2:30PM What’s Next? Five Digital Media Trends to Watch These leading analysts give their opinions on the top five digital media trends impacting the television industry. PRESENTERS Shawn DuBravac, Chief Economist, CEA David Wolf, Partner, Media & Entertainment, Accenture Bill Serrao, Americas Media & Ent. Industry Leader, IBM Global Business Services 2:30PM – 3:15PM Panel 1: A View from the Top: The Outlook for the Television Industry & Digital Media This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; The impact of Hulu and other online video services on broadcast television; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms? PANELISTS Dan Fawcett, President, Digital Media, Fox Entertainment Group Jean-Briac (JB) Perrette, President, NBC Universal Digital Distribution David Poltrack, Chief Research Officer, CBS Corporation / President, CBS VISION Peter Price, President & CEO, The National Academy of Television Arts & Sciences Moderator: Lydia Loizides, Chair, NY/NATAS Advanced Media Committee 3:15PM - 3:45PM NETWORKING & REFRESHMENT BREAK 3:45PM - 4:30PM Panel 2: Global TV: The Emergence of Worldwide Content Distribution Networks The widely hyped merging of the PC and TV is finally taking shape in a way that only a few people imagined. From kids in their dorm rooms to independent producers to big media companies, everyone seems to be producing content these days and the Internet is becoming a sort of worldwide TV network for audiences seeking entertainment, both mainstream and offbeat. With new global online video services and place-shifting devices, national boarders matter less and less in the television landscape. This panel will discuss the consequences of this development from the perspective of content creators, producers, advertisers, distributors and consumers. PANELISTS Bill Bradford, SVP & Chief Product Officer, Fox Digital Media, Fox Entertainment Group David Evans, SVP, Broadband, Rainbow Media Holdings Marcien Jenckes, CEO, Grab Networks Clive Ng, Founder & Executive Chairman, China Cablecom Holdings, Ltd. Mike Rich, SVP, AOL Television, AOL Music, Moviefone.com, AOL LLC Moderator: Jack Myers, President, Myers Publishing LLC 4:40PM - 5:25PM Panel 3: The Future of Television Advertising: What’s Next? The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. Advertisers are putting more and more money in media where they can be guaranteed a captive audience with an intention to buy. While still making billions of dollars from selling 30-second spots, the fear is that networks that do not free up their programming and move to a digital platform, could, in a few years, find themselves the prime-time equivalent of Kodak’s 35 mm film business. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; the future of the 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business. PANELISTS Mark Risis, Director, Interactive Advertising Sales, TiVo Pat Dunbar, Director, Mediaroom & Connected TV Advertising, Microsoft TV Jesse Haines, Head of Marketing, Google TV Ads Anil Jagtiani, SVP, Strategy & Development, QVC, Inc. Patrick McGovern, SVP, ABC TV Network Sales Moderator: Gavin McElroy, Partner, Frankfurt Kurnit Klein & Selz 5:30PM - 6:00PM KEYNOTE Garth Ancier, President, BBC Worldwide America 6:00PM - 7:00PM COCKTAIL RECEPTION In the Exhibit Hall on the 2nd Floor of the Museum. All Attendees are welcome. DAY 2 (Wednesday, November 19) 8:30AM - 9:00AM REGISTRATION & NETWORKING Online Video Track Presented by:       in association with:                  9:00AM - 9:15AM Welcome & Introduction to Online Video Track 9:15AM - 9:45AM KEYNOTE: The Future of Online Video Rick Cotton, General Counsel, NBC Universal Interviewed by: Paul Sweeting, Editor, ContentAgenda.com, Contributor, Variety 10:00AM - 10:45AM Panel 1: Distribution Strategies for Online Video: What Does the Future Hold? This panel will discuss distribution models and strategies for online video and related issues, including piracy and digital rights management as well as issues related to global distribution and technology issues. PANELISTS Suranga Chandratillake, Founder & CEO, blinkx Jim Taylor, Chief Technologist, Sonic Solutions Matthew Glotzer, SVP, Digital Media, Fox Entertainment Group Kevin Yen, Head of Strategic Partner Management, YouTube John Edwards, President and CEO, Move Networks Moderator: Ken Kaufman, Partner, Entertainment, Manatt Phelps & Phillips, LLP 10:45AM - 11:15AM NETWORKING & REFRESHMENT BREAK 11:15AM – 12:00PM Panel 2: Monetizing Online Video through Ads & Paid Models: Challenges & Opportunities Facing the Industry This panel will discuss advertising and paid content models for the monetization of online video. Discussion topics include video search, rich media ads, and video targeting as well as subscription and paid-for content models. PANELISTS Marc DeBevoise, SVP, Business Development & Strategy, Starz Media Chris Johnston, Director, Advertising Product Management, Brightcove Joy Marcus, US General Manager, Dailymotion Chuck Ball, Chief Marketing and Product Innovation Officer, Lycos Moderator: Glen Dickson, Senior Editor, Broadcasting & Cable   12:00PM - 1:00PM LUNCH BUFFET In the Exhibit Hall on the 2nd Floor of the Museum. Open to all attendees. 1:00PM - 1:30PM KEYNOTE:  The Promise of an Obama Administration for Broadcast and  Communications Regulation David Oxenford, Partner, Broadcast, Media & Music, Davis Wright Tremaine LLP 1:35PM - 2:20PM Panel 3: Online Video Innovator Showcase Executives and creators from some of the most progressive companies in the online video space will give 7 minute presentations about their services and/or programs and will make the case for why the online platform offers more flexibility and opportunity than traditional television from a viewer's, programmer's and advertiser's point of view. After the presentations, all the presenters will take the stage for a short Q & A session. The audience will vote via text-messaging for which company they think is the most innovative and offers the most compelling online experience. PANELISTS Andrew Budkofsky, SVP, Sales, Break Media J. Crowley, Co-Founder, Black20 John Edwards, President and CEO, Move Networks Dina Kaplan, Co-Founder & COO, blip.tv Moderator: Lindsay Campbell, Host, MobLogic (a CBS company) 2:25PM - 3:10PM Panel 4: The Battle for the Digital Home: Who’s Winning? This panel will focus the on the competing technologies and formats in the digital living room. What are the challenges facing innovators in attempting to coordinate devices, formats, content and services. How are consumers reacting? Who are the likely winners and losers in the years to come? PANELISTS Richard Bullwinkle, Chief Evangelist, Macrovision Charles Cerino, VP, Comcast Cable, President, Multimedia over Coax Alliance Michael Hawkey, VP, Sales & Marketing, EchoStar Corporation Brian Whitton, Executive Director, Access Technologies, Verizon Communications Moderator: Kurt Scherf, VP & Principal Analyst, Parks Associates 3:10PM - 3:40PM NETWORKING & REFRESHMENT BREAK 3:40PM - 4:25PM Panel 5: Mobile TV & Video: Opportunities & Challenges Facing the Television Industry The outlook for the potentially lucrative market for mobile video is still uncertain. According to recent research, consumers are demanding more personalization and entertainment content on their mobile phones, driving mobile video subscription revenue to exceed $3.5 billion in 2008 and the mobile video and TV market to exceed $15 billion, including direct pay and advertising, by 2012 (MultiMedia Intelligence). How are consumers responding to mobile TV and video offerings, including programming and payment models? What is the impact of the new iPhone? What business models are emerging? What are the opportunities and challenges facing broadcasters and cable companies? How are telcos positioning themselves with respect to the video market? What technology issues exist? Is a robust market for mobile video the next frontier for the television industry? PANELISTS Salil Dalvi, SVP, Mobile Platform Development, NBC Universal Digital Distribution   Frank Chindamo, President & Chief Creative Officer, Fun Little Movies Alice Kim, SVP Digital Distribution & Partner Relations, MTV Networks Kraig Baker, Partner, Davis Wright Tremaine LLP Howard Bass, Senior Partner, Global Media & Ent. Advisory Services, Ernst & Young Moderator: Joe Laszlo, Director, Research, Interactive Advertising Bureau 4:30PM - 5:00PM KEYNOTE INTERVIEW Henry Schleiff, President & CEO, Crown Media Holdings / Hallmark Channel Interviewed by: Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business 5:05PM - 5:45PM Panel 6:  Conference Wrap-up - Closing Presentations These industry insiders will give closing presentations and provide their opinions on the most important issues to watch in 2009. PANELISTS Simon Applebaum, Producer/Host, Tomorrow Will Be Televised Shelly Palmer, Host, MediaBytes, Author, "Television Disrupted" Mike Vorhaus, President, Magid Advisors Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire