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November 18–19, 2009   |   New York, NY


Future of Television Conference 08
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phone:
310-855-0033 ext. 0.

Museum of Jewish Heritage
Museum of Jewish Heritage
36 Battery Place
Battery Park City
New York, NY 10280

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Ritz Carlton, Battery Park
Tel. 800-241-3333. Mention "Digital
Media Wire" for $349 group rate

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Parks Associates






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Last year was Hulu and social media. What will be the buzz this year? Join Television Industry Leaders - including senior decision-makers from major broadcasters, production studios and cable networks, social networks, producers, creators, mobile companies, online content producers, distributors, technology companies, and association heads - for the industry's most prestigious event. For more information, contact Jay Baage at jay@digitalmediawire.com or call 310-855 0033.

EVENT ANNOUNCEMENTS:
(11-09-09) One Week Until Event. Don't Miss Keynote from
Robert Tercek, President of Digital Media, Oprah Winfrey Network (OWN) on "TELEVOLUTION: Redefining the Television Experience in a Two Way World" As traditional TV is transformed by radical change on all fronts, programmers face huge challenges and great opportunities.  The future of TV belongs to those who seize the moment.  OWN: THE OPRAH WINFREY NETWORK has been conceived as the first network for the second century of electronic media, spanning all platforms and embracing audience interaction and social change. This keynote speech will identify key trends in the evolving TV landscape and will present creative strategies and case studies for engagement with an activated audience.  Tercek keynotes on November 18 followed by a cocktail reception in the museum's beautiful events hall.

(11-07-09) IFC tv and Sundance Channel President Evan Shapiro to be featured in keynote. Evan Shapiro oversees the strategic development, management and operation of The Independent Film Channel (IFC) and Sundance Channel, television’s premier independent film networks. He oversees the strategic direction of IFC and Sundance Channel’s programming, including original productions and acquisitions. He also serves as executive producer on a number of originals, including the critically-acclaimed documentary mini-series Brick City for Sundance Channel, and IFC’s musical mini-series event Bollywood Hero starring Chris Kattan. In 2009, Mr. Shapiro created Indienomics, a new advertising platform that served as the foundation of IFC and Sundance Channel’s first-ever joint Upfront and demonstrated the networks’ complimentary value to the advertising community. As part of this effort, Mr. Shapiro formed a unified sales force to oversee the two networks’ branded entertainment sponsorship efforts. IFC’s sponsorship deals have included partnerships with Absolut®, Red Bull®, Heineken® and Target, while Sundance Channel’s partners have included Brita®, Green Works®, Stella Artois® and Ferrero Rocher®.

(10-30-09) PBS President & CEO Paula Kerger to be featured in keynote interview. Ms. Kerger joined PBS as its sixth president and chief executive in March 2006. Her commitment to high-quality content, education, diversity, and the use of new technology to bring public service media into the lives of all Americans has resulted in a broad range of initiatives. Among her accomplishments are Ken Burns’ and Lynn Novick’s “The War,” which earned the highest rating of any PBS series in the last 10 years; the debut of such acclaimed children’s programs as “Curious George” (the number one show for children ages 2-5 since 2006), “Word World,” “Super Why!,” “Martha Speaks,” and “Sid the Science Kid”; new primetime science and arts series; and comprehensive online sites for parents and caregivers -- PBS Parents -- and for educators -- PBS Teachers. In the past year, PBS programs have been honored with 33 Emmys, including ten News and Documentary Emmys and nine Primetime Emmys; eight George Foster Peabody awards; and one Academy Award (for best animated short film). Innovative partnerships with such companies as iTunes, YouTube, Microsoft’s Xbox, Netflix, Amazon’s Video on Demand, Hulu, and Vuze ensure that PBS programming is accessible across more than one platform and, increasingly, to a global audience. In this Future of Television Forum exclusive, she will discuss a broad range of issues with interviewer Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business.

Other Speakers include:
 
Kelly Day
EVP & COO, Digital
Media & Commerce

Discovery Communications
Robert Tercek
President, Digital Media Oprah Winfrey Network (OWN)
 
Paula Kerger
President & CEO
PBS
Jean-Briac Perrett (JB) Perrette, President, Digital Distribution, NBC Universal
Evan Shapiro
President
 IFC tv and Sundance Channel
Jean-Briac (JB) Perrette
President, Digital Distribution
NBC Universal

 
Dave Evans
SVP, Broadband
Rainbow Media Holdings
Ed Erhardt
President, Marketing and Sales
ESPN
 Rob Barnett
Founder/CEO
My Damn Channel
 
Pam Zucker
EVP, Marketplace
Ignition

MediaVest
 
Zach Klein
Chief Creative Officer
Boxee
Frank Rose
Contributing Editor
Wired
 
Richard Bullwinkle
Chief Evangelist
Rovi Corporation
Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business Ned Sherman, CEO & Publisher, Digital Media Wire
Al Lieberman
Executive Director,
EMT Program

NYU Stern
School of Business
Ned Sherman
CEO & Publisher
Digital Media Wire
Co-Chair & Founder
Future of Television
 
Jeff Gomez
CEO & Founder
Starlight Runner
Barry Frey
EVP, Advanced
Platform Sales
Cablevision Systems
Itzik Cohen
Founder and CEO
ClipSync
Shelly Palmer
Host, MediaBytes
Author
, "Television Disrupted"
 
Jack Myers
Media Economist, Investment Advisor M.E.D.I.Advisory Group LLC
 
Dina Kaplan
Co-Founder & COO
Blip.tv
Erick Hachenburg
CEO
Metacafe
Marc DeBevoise
SVP, Business
Dev. & Strategy

Starz Media LLC
Jay Fehnel
VP, TMS Entertainment Products
Tribune Media Services
 
Georg Szalai
NY Bureau Chief & Business Editor
The Hollywood Reporter
Dave Ulmer
Senior Director, Entertainment Products
Motorola Media Solutions
Dave Howe
President
Syfy - NBC Universal
Phil Wiser
Co-Founder, Chairman
& President

Sezmi

 
Jacqueline Weiss
Co-Founder & CEO 
National Datacast (PBS)
Lin Dai
VP, Interactive Business Development
Alloy Media & Marketing 
Jesse Albert
Former Sr. Agent (ICM)
Digital Producer/Consultant
Shawn DuBravac
Chief Economist
Consumer Electronics Association (CEA)
 
Jack D. Hidary
Chairman
iAmplify
 
Juliette Powell
Author, Entrepreneur, Integrated Media
Specialist /
Co-Founder
The Gathering Think Tank
Daniel Tibbets
Executive
Vice President

GoTV Networks

 
Teemu Huuhtanen President, North America Sulake Inc.
(Habbo Hotel)

 
Stefanie Michaels
aka Adventure Girl
Simon Applebaum Producer/Host
Tomorrow Will Be Televised

 
 Brian Steinberg
TV Editor
Ad Age
Joe Laszlo
Director, Research
Interactive Advertising Bureau
David Card
VP & Principal Analyst
Forrester Research

 
David Leibowitz
Managing Partner
CH Potomac
Erin Bouchier Shaefer
 Video Advertising Business Lead
Google
Josh Kline
President & CEO
Secure Path Technology
 
Kurt Scherf
VP & Principal Analyst
Parks Associates
Mark Pascarella
President & CEO
Gotuit Media Corp. 
Jim Eadie
Vice President of
Digital Distribution

MTV Networks

 
Melissa Lavigne
Executive Director
The Intelligence Group
Murali Nemani
Director of Service Provider, Video Marketing
Cisco
Matt Murphy
SVP, Digital Video Distribution
Disney and ESPN Media Networks

 
Ronald London
 Of Counsel
Davis Wright Tremaine LLP
Bernard Gershon
President
Gershon Media

 
 
David Oxenford
 Partner
Davis Wright Tremaine LLP
Steve Piacentino
Dir., Bus. Strategy & Market Development
AT&T Digital Media Solutions 

 

 
many more to come...    

Here's a preview of the discussion we will have on the future of transmedia:


 

2009 Agenda

Day 1 (Wednesday, November 18)

1:00PM - 1:30PM
Attendee Registration

1:30PM - 1:45PM
Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Exec. Dir., EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire


1:45PM – 2:30PM
RESEARCH PRESENTATIONS: What’s the Industry Buzz?

Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of the television industry, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?

Presenters
David Oxenford, Partner, Davis Wright Tremaine LLP

Shelly Palmer, Host, MediaBytes, Author, "Television Disrupted"

Moderator:
Ned Sherman, CEO & Publisher, Digital Media Wire

2:30PM – 3:15PM
Panel 1: A View from the Top:
The Outlook for the Television Industry & Digital Media

This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; The impact of Hulu and other online video services on broadcast television; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

Panelists
Kelly Day, EVP/COO, Dig. Media & Commerce, Discovery Communications
Jean-Briac (JB) Perrette, President, Digital Distribution, NBC Universal
Dave Evans, SVP, Broadband, Rainbow Media Holdings
Murali Nemani, Director of Service Provider Video Marketing, Cisco
Moderator: George Szalai, NY Bureau Chief & Business Editor, The Hollywood Reporter

3:15PM - 3:45PM
NETWORKING & REFRESHMENT BREAK

3:45PM - 4:30PM
Panel 2: How to Create Successful Transmedia Franchises
This panel of experts in the business of brand extensions will discuss how to create successful transmedia franchises by maximizing the value of television brands, and the underlying intellectual property, and preparing them for extension across multiple media platforms. The panel will identify opportunities as well as common pitfalls by looking at concrete examples and case studies. What works? What doesn’t? How can you maximize the value of your television properties and create new revenue from brand extensions?

Panelists
Jesse Albert,
Digital Producer/Consultant, Former Sr. Agent (ICM)
Marc DeBevoise, SVP, Business Development & Strategy, Starz Media LLC
Jeff Gomez, CEO & Founder, Starlight Runner
Dave Howe, President, Syfy - NBC Universal
Moderator: Frank Rose, Contributing Editor, Wired

4:40PM - 5:25PM
Panel 3: Reinventing Advertising: New Television Ad Models
The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Panelists
Ed Erhardt, President, Customer Marketing and Sales, ESPN
Barry Frey, EVP, Advanced Platform Sales, Cablevision Systems
Jack Myers, Media Economist, Investment Advisor, M.E.D.I.Advisory Group
Pam Zucker, EVP, Marketplace Ignition, MediaVest
Erin Bouchier Schaefer, Video Advertising Business Lead, Google
Moderator: Brian Steinberg, TV Editor, Ad Age

5:30PM - 6:00PM
KEYNOTE
Robert Tercek, President of Digital Media, Oprah Winfrey Network (OWN)
TELEVOLUTION: Redefining the Television Experience in a Two Way World
As traditional TV is transformed by radical change on all fronts, programmers face huge challenges and great opportunities.  The future of TV belongs to those who seize the moment.  OWN: THE OPRAH WINFREY NETWORK has been conceived as the first network for the second century of electronic media, spanning all platforms and embracing audience interaction and social change. This keynote speech will identify key trends in the evolving TV landscape and will present creative strategies and case studies for engagement with an activated audience.  

6:00PM - 7:00PM
COCKTAIL RECEPTION
In the Events Hall on the 2nd Floor of the Museum.
Beer, Wine and Light Appetizers. All Attendees are welcome.


DAY 2 (Thursday, November 19)

8:30AM - 9:00AM
REGISTRATION & NETWORKING

9:00AM - 9:15AM
Day 2 Welcome & Introductions from the Conference Co-Chairs
Al Lieberman, Exec. Dir., EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire


9:15AM - 10:00AM
Panel 1

Social Media for Television Execs: How to Use Twitter, Facebook, Linkedin and Other Tools to Further Your Business and Career

From Twitter to Facebook, everyone is talking about the power of social media these days, but what does it all mean for you and your business? This panel will provide practical advice on how you can harness the power of social media to promote, create buzz, grow community and increased brand awareness around your television properties. What are the secrets to effectively using social media in your business and to further your career in the entertainment business?

Panelists
Jack D. Hidary, Chairman, iAmplify
Stefanie Michaels aka Adventure Girl
Juliette Powell, Author, Entrepreneur, Integrated Media Specialist / Co-Founder, The Gathering Think Tank
Moderator:
Shelly Palmer, Host, MediaBytes, Author, "Television Disrupted"

10:00AM - 10:30AM
NETWORKING & REFRESHMENT BREAK

10:30AM – 11:00AM
KEYNOTE INTERVIEW
A Conversation with
Paula Kerger, President & CEO, PBS (Public Broadcasting Service)
Interviewed by: Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business

11:15AM – 12:00PM
Panel 2
The Convergence of the Internet & the Television:
Who Will Be the Winners and the Losers?

Worldwide shipments of consumer-electronics devices capable of supporting Internet video, including televisions, set-top boxes, Blu-ray DVD players, videogame consoles and dedicated video platforms, are projected to increase 500% from 2009 to 2013, according to research firm iSuppli. What does this mean for traditional television broadcasters, Internet advertising networks, like Google and Yahoo, cable companies, ISPs, and consumers? Who will be the winners and the losers in a world where consumers can access anything, anytime through the big screen?

Panelists
Zach Klein, Chief Creative Officer , Boxee
Steve Piacentino, Dir., Bus. Strategy & Market Dev., AT&T Digital Media Solutions 
Phil Wiser, Co-founder, Chairman & President, Sezmi
Bernard Gershon, President, Gershon Media

Shawn DuBravac, Chief Economist, Consumer Electronics Association

Moderator: Kurt Scherf, Vice President & Principal Analyst, Parks Associates


12:00PM - 1:00PM
LUNCH BUFFET
In the Exhibit Hall on the 2nd Floor of the Museum. Open to all attendees.

1:00PM - 1:30PM
KEYNOTE INTERVIEW
Evan Shapiro, President, IFC tv and Sundance Channel
Interviewed by: Ned Sherman,
CEO & Publisher, Digital Media Wire
 

1:35PM - 2:20PM
Panel 3
The Future of Online Video
From Hulu and TV.com to video sharing services for creators of user-generated content, there has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's perspective.

Panelists
Itzik Cohen, Founder & CEO, ClipSync
Dina Kaplan, Co-Founder & COO, Blip.tv
Erick Hachenburg, CEO, Metacafe
Rob Barnett, Founder/CEO, My Damn Channel
Ronald London, Of Cousel, Davis Wright Tremaine LLP
Moderator
: Simon Applebaum, Producer/Host, Tomorrow Will Be Televised

2:25PM - 3:10PM
Panel 4A
Unlocking the Wonders of Mobile Video
This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What is the future of Mobile DTV? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Jim Eadie, Vice President of Digital Distribution, MTV Networks
Daniel Tibbets, Executive Vice President, GoTV Networks
Dave Ulmer, Senior Dir., Entertainment Products, Motorola Media Solutions
Jacqueline Weiss, Co-Founder & CEO, National Datacast (PBS)
Matt Murphy, SVP, Digital Video Distribution, Disney / ESPN Media Networks
Moderator:
Joe Laszlo, Director of Research, Interactive Advertising Bureau

Panel 4B
Personalized Television
:
How Metadata is Transforming the Way Entertainment is Consumed

New technology is transforming the way entertainment is consumed – and creating opportunities for businesses that deliver personalized entertainment experiences consumers are demanding. This panel will discuss the role of metadata in search and discovery of video content. What new business opportunities are being created for companies to deliver personalized entertainment experiences? What can consumers expect in a world where the TV, personal computer, mobile devices, and game console are all connected?

Panelists
Richard Bullwinkle, Chief Evangelist, Rovi Corporation
Jay Fehnel, VP, TMS Entertainment Products, Tribune Media Services
Josh Kline, Founder & CEO, Secure Path Technology LLC
Mark Pascarella, President & CEO, Gotuit Media Corp.

Moderator: David Leibowitz, Managing Partner,
CH Potomac

3:10PM - 3:40PM
NETWORKING & REFRESHMENT BREAK

3:40PM - 4:25PM
Panel 5
Millennials and Television: Youth Trends Impacting the Television Business

By the year 2010, Millennials, born between 1980 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries. Not only will they be big; they will be fragmented and difficult to reach. The increasing number of media channels - instant messaging, email, social networks, chat rooms, iPods, mobile phones, MP3 Players, P2P networks, handheld devices, digital video recorders, video games, game consoles and next generation communities and devices - through which this generation communicates and consumes media & entertainment, makes them a highly elusive target for businesses hoping to market to them. This panel will discuss entertainment consumption trends of Millennials with a focus on the importance of television and what television broadcasters and advertisers can do to stay connected with this important generation.

Panelists
Lin Dai, VP, Interactive Business Development, Alloy Media & Marketing
Teemu Huuhtanen, President, North America, Sulake Inc. (Habbo Hotel)

Melissa Lavigne, Executive Dir., The Intelligence Group (a division of CAA)
Moderator: David Card, VP & Principal Analyst, Forrester Research

For more information, please contact Tinzar Sherman at 310-855-0033
ext. 702 or email us at television@digitalmediawire.com.


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