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November 19, 2010   |   NYU Stern, New York, NY

Future of Television Conference 08
For help or to register by
310-855-0033 ext. 0.

2010 Venue

NYU Stern's
Paulson Auditorium

40 West Fourth Street, NYC

2010 Sponsors

Media Partners

Parks Associates

Sponsorship Info:
Sponsorship Opportunities

Submit a Speaker:
Submit a Speaker



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Last Year Transmedia and Social Media Were Hot!
What will be the buzz this year?

Join Television Advertising and Digital Media Industry Leaders for this prestigious event...

10/28/10: John Penney, EVP of Strategy and Business Development at Starz, to keynote!

The conference welcomes John Penney, Executive Vice President, Strategy & Business Development for Starz, LLC! Penney is responsible for evaluating and building key business strategies, partnerships, and identifying and developing new business opportunities across the family of Starz companies. Prior to Starz, Penney was President and Head of Corporate Development of Foresee Entertainment, a media and entertainment company, he co-founded with current Starz, LLC President and CEO, Chris Albrecht in 2008. At Foresee, Penney was responsible for operations and the planning and development of its strategy, expansion efforts and new business platforms. Before that, Penney served as Head of Global Media Strategy for IMG, Inc., where he was responsible for developing and implementing a new global entertainment strategy, focusing on production and distribution of non-scripted, scripted, and digital programming. Penney was an early proponent of the digital transformation of the entertainment industry. Penney will be giving a keynote address at the event.

10/1/2010: Showtime Networks Chairman & CEO, Matthew Blank to do 1-on-1 Keynote Interview at 2010 event:  We are very pleased to announce that Matthew Blank, Chairman and Chief Executive Officer, Showtime Networks Inc., will be doing a 1-on-1 keynote interview with NYU Stern Professor Al Lieberman at the 2010 event. In a career spanning three decades, Matthew C. Blank has made a significant and indelible mark on the cable television industry. Beginning his cable career in 1976, Matt joined SHOWTIME in 1988 as EVP, Marketing, after 12 years with HBO. He became Chairman & CEO in 1995. Showtime Networks’ slate of critically-acclaimed series includes WEEDS, DEXTER, NURSE JACKIE,  CALIFORNICATION, THE UNITED STATES OF TARA, and THE BIG C, along with INSIDE THE NFL and INSIDE NASCAR. Active in numerous industry organizations, Matt serves on the Boards of the National Cable Television Association (NCTA) and The Cable Center. He’s also been inducted into Broadcasting and Cable Magazine’s Hall of Fame, as well as The Cable Center Hall of Fame.

8/27/2010: Univision Networks President, Cesar Conde, to Keynote 2010 event:
We are excited to announce that Cesar Conde, President of Univision Networks at Univision Communications, will be delivering a Keynote Presentation at the 2010 event. He is responsible for overseeing Univision Communications’ three television networks – Univision Network, TeleFutura and Galavisión – as well as Univision Studios, which was created in December 2009 to build on the 4,000 hours of original programming that the company produces across multiple genres annually. He also oversees various corporate functions, including government relations, corporate affairs and corporate marketing and communications. Conde will be doing a 1-on-1 keynote interview at the event.

8/11/2010: 2010 Agenda Released: We are happy to announce that the agenda for this year's event has been announced. Please check back often for updates, as well as for an up-to-date line up of speakers.

6/2/2010: Event to be held at NYU Stern's newly renovated Paulson Auditorium on November 19, 2010: We are very pleased to announce that we are returning to our roots and will be hosting the 2010 event at NYU Stern's newly renovated and renamed main auditorium, the John B. Paulson Auditorium. 

Submit a Speaker6/1/2010: Speaker & Sponsor Submissions Now Open for 2010 Event - Submit speakers online by clicking on the Speaker Submission Button to the left.

For sponsorship and exhibitor information, please contact:
Jay Baage at (tel. 310-855-0033 ext. 704)
Tinzar Sherman at (tel. 310-855-0033 ext. 702)

2010 Speakers include:

Kelly Day
EVP & COO, Digital
Media & Commerce

Discovery Communications
Avner Ronen

Phil Wiser
Chairman & President


Tim Connolly
VP Mobile

Tara Maitra
VP & GM of Content
Services & Advertising Sales


Mike Vorhaus
Magid Advisors
Mark Mackenzie
Senior TMT
Thematic Analyst
Scott Lincke
Senior Director of Products
Yahoo! Connected TV
Craig Woerz
Co-Founder & Managing Partner
Media Storm
Chief Interactive Officer, BOLT
Warren Lee
Venture Partner
Canaan Partners
Frank Rose
Contributing Editor, Wired
Author, The Art of Immersion
Joe Bilman
EVP, Global Products
Fox Mobile Group
Hal Bringman
Co-Founder & Spokesperson
ivi TV™ (ivi, Inc.)
Shelly Palmer
WNBC-TV's "Digital Life" 
NATAS-NY & the Emmy® Awards

Richard Bullwinkle
Chief Evangelist
Rovi Corporation
Alan Seiffert
Syfy Ventures

Colin Gillis
Senior Technology Analyst
and Director of Research

BGC Financial
Frank O'Connor
Franchise Development Director
Microsoft (Halo)
Joe Laszlo
Director Research
Interactive Advertising Bureau
David Puner
Director of Social Media
Havas Digital
Paul Glist
Davis Wright Tremaine, LLP
Mark Mitchell
Chief Relationship Officer
Canoe Ventures
Jan Korbelin
Managing Partner
Curious Pictures
Mike Monello
Co-Founder & Executive
Creative Director

Jack Perry
Aaron McNally
Manager TV Ads
Google, Inc
Colin Helms
Vice President of MTV Digital
MTV Networks
Christy Tanner
TV Guide Digital
Simon Applebaum
Tomorrow Will Be Televised
Maitreyi Krishnaswamy
Director, Interactive Video Services
FiOS TV, Verizon
Georg Szalai
 NY Bureau Chief & Business Editor
The Hollywood Reporter
Dan Suratt
 EVP, Digital Media & Business Development
A&E Television Networks (AETN)
Todd Cunningham
SVP, Strategic Insights & Research
MTV Networks
many more to come...  

2010 Conference Co-Chairs:

Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business Ned Sherman, CEO & Publisher, Digital Media Wire
Al Lieberman
Executive Director,
EMT Program

NYU Stern
School of Business
Ned Sherman
CEO & Publisher
Digital Media Wire
Co-Chair & Founder
Future of Television

2010 Agenda

Friday, November 19, 2010

8:00am - 9:00am
Registration & Networking

Welcome & Introductions from the Conference Co-Chairs

Al Lieberman, Exec. Director, EMT Program, NYU Stern School of Business
Ned Sherman, CEO & Publisher, Digital Media Wire

Matthew Blank, Chairman & CEO, Showtime Networks Inc.
Interviewed by: Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business

Panel 1: A View from the Top:
The Outlook for the Television Industry & Digital Media

This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; the impact of online video services on broadcast television; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

Avner Ronen, Founder & CEO, Boxee
Kelly Day, EVP & COO, Digital Media, Discovery Communications
Mark Mackenzie, Head-Telecom/Media/Tech Venture Capital, AllianceBernstein
Paul Glist,
Co-Chair, Communication, Media & IT Practice / Partner, Davis Wright Tremaine, LLP
Dan Suratt, EVP, Digital Media & Business Development, A&E Television Networks (AETN)

: Mike Vorhaus, President, Magid Advisors


Panel 2: How to Create Successful Transmedia Franchises

This panel of experts in the business of brand extensions will discuss how to create successful transmedia franchises by maximizing the value of television brands, and the underlying intellectual property, and preparing them for extension across multiple media platforms. The panel will identify opportunities as well as common pitfalls by looking at concrete examples and case studies. What works? What doesn’t? How can you maximize the value of your television properties and create new revenue from brand extensions?

Frank O'Connor, Franchise Development Director, Microsoft (Halo)
Jan Korbelin, Managing Partner, Curious Pictures
Frank Rose, Contributing Editor, Wired
Alan Seiffert, SVP, Syfy Ventures, NBC Universal
Mike Monello, Co-Founder & Executive Creative Director, Campfire

Moderator: Shelly Palmer, Host, WNBC-TV's "Digital Life” / President, NATAS–NY & the Emmy® Awards

Panel 3: How to Use Digital Tools to Build Community Around Television Properties

Gone are the days where television community meant chatting with your office mates about Saturday’s episode of Saturday Night Live at the watercooler. Social media has given television viewers a platform to interact real-time with other viewers around the world, express their love and hate for programming and even influence the future of programming in powerful new ways. This panel will discuss the opportunities to bridle the power of social media to build communities that foster and promote programming in new and innovative ways.

Christy Tanner, SVP & GM, TV Guide Digital
Scott Lincke, Senior Director of Products, Yahoo! Connected TV
David Puner, Director of Social Media, Havas Digital
Colin Helms, Vice President of MTV Digital, MTV Networks
Moderator: Warren Lee, Venture Partner, Canaan Partners

Cesar Conde, President of Univision Networks, Univision Communications

Interviewed by: Georg Szalai, NY Bureau Chief & Business Editor, The Hollywood Reporter


Stern alumni are welcome to join the Stern Alumni Networking Lunch, and bring your colleagues! Please check the box in the online registration form to RSVP. For more information, please contact Duan Li at


John Penney, EVP of Strategy & Business Development, Starz

Panel 4: The New Upfronts: The Evolution of Advertising

In the past year, we’ve seen a change in the way advertising agencies are assembling themselves, so that online groups are working more in coordination with traditional broadcast groups, and a recognition that with scale in video today exceeding 33 billion streams per month (according to ComScore), online video can support a $6 billion market (today, it's only $1 billion). With some advertisers claiming that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes, advertisers are moving considerable budgets online. Are advertisers starting to get agnostic about where there video advertising appears? This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; alternatives to 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Craig Woerz, Co-Founder & Managing Partner, Media Storm, CIO, BOLT
Tara Maitra, VP & GM of Content Services & Advertising Sales, TiVo
Mark Mitchell, Chief Relationship Officer, Canoe Ventures
Aaron McNally, Manager TV Ads, Google, Inc
Colin Gillis, Senior Tech Analyst & Director, Research, BGC Financial


Panel 5: Unlocking the Wonders of Mobile Video

This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What is the future of Mobile DTV? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Joe Bilman, EVP, Global Products, Fox Mobile Group
Maitreyi Krishnaswamy, Director, Interactive Video Services, FiOS TV, Verizon
Tim Connolly, VP Mobile Distribution, Disney/ESPN/ABC
Moderator: Joe Laszlo, Director of Research, Interactive Advertising Bureau

Panel 6: Over the Top: New Distribution Strategies

There has been a lot of discussion in the media about the so-called trend towards “cord-cutting,” consumers dropping their cable plans in favor of online video. While there is little evidence to show that this is actually happening in any significant way (in fact, cable companies point to data that shows that they are continuing to grow their subscriptions to TV, and more than 90% of U.S. households subscribe to some kind of pay TV service), the market for premium Internet content is growing, as nearly all major studios and content aggregators are working to make some of their most prized content available to consumers online. This panel will discuss the bridging of the divide between the Internet and TV as new video offerings roll-out, including video game consoles, hybrid set-top boxes managed by video service providers, Internet set-top boxes (such as Apple TV), and non-service provider personal video recorders (PVRs).

Richard Bullwinkle, Chief Evangelist, Rovi
Hal Bringman, Co-Founder & Spokesperson, ivi TV™ (ivi, Inc.)
Phil Wiser, Co-Founder, Chairman & President, Sezmi
Jack Perry, CEO, Syncbak
Todd Cunningham, SVP, Strategic Insights & Research, MTV Networks
Moderator: Simon Applebaum, Producer/Host, Tomorrow Will be Televised

Cocktail Reception & After-Party


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Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector.

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