Thank You to the 300 Participants in Last Week's Future of Television East!
Video of of the Friday panels is available online:
PANEL 3: Digital Distribution Models:
How Technology is Changing the Way Audiences Access TV & Video Content ( Click
here)
PANEL 4: Monetization: Predictions & Provocations --
How to Build Sustainable Business Models around Television & Video Content
(Click
here)
PANEL 5:
What are the biggest potential growth areas for the digital out-of-home
(DOOH) industry in 2012 and beyond?
(Click
here)
PANEL 6: Is Being Discovered the Biggest
Challenge in the New Television Ecosystem? (Click
here)
For inquiries about DMW's 2012 events, please contact Jay Baage at
jay@digitalmediawire.com
We're shaking things up with a new
speaker line-up and 5-series format
focused on the Future of Television
Content, Distribution, Advertising,
Out-of-Home and The Buzz...
Current and past attendees come from
the following Companies and
Organizations:
join the conversation at
#fotv11
ANNOUNCEMENTS:
11/17/11: We
are streaming the panel discussions
tomorrow, powered by Watchitoo!
Live-stream
starts from Panel 3 at 10:15am.
Watch here
11/15/11:
U.S.
TV ad revenue for 2011 is
expected at nearly $68
billion, a record high up
2% from 2010 but
less than the 6%
increase projected earlier this
year. Overall U.S. ad
spending for
the year is expected at $144
billion, an
1.8%
increase
but still
below the 2007 levels, when spending
hit $149 billion
(stats from
LA Times article today).
11/14/11:
Welcome to Brown Alumni in Sports
and Entertainment
who are
co-locating their inaugural
reception at the event this year!
11/02/11:
New speakers
added from
Google/YouTube,
USA Network,
MusicChoice,
Digitas,
Endemol and many more.
Brightcove,
MusicChoice and
JakPrints joins as
sponsors.
10/27/11: Verizon. Multichannel News
and many more...get
Online Special Rate!
10/26/11:
comScore and
Ensequence join as sponsors.
Speakers added from HBO, Verizon,
Multichannel News, Ensequence,
comScore and Believe Entertainment.
10/21/11:
TVersity
to exhibit at event. Speakers added
from Google, Time Warner Cable, NBC
Universal, ABC Television Network,
Nielsen, and The Hollywood Reporter.
Online Special available until
October 28.
Keynote Announced -- Nigel Morris,
CEO, Aegis Media Americas: The role
for digital out-of-home in a
convergent world
 Nigel
Morris is CEO of Aegis Media
Americas, one of the world's largest
media shops. He oversees Aegis Media
operating units in North and South
America including Carat, Vizeum,
Aegis Media Canada (Carat Canada,
Isobar and Genesis Vizeum),
Copernicus, Team Epic Sports and
Entertainment, Posterscope USA, and
Isobar. He is also a member of the
Aegis Media’s Global Executive Team.
Nigel formerly served as the Chief
Executive Officer of Isobar, the
digital division of Aegis Media. For
almost five years he led the growth,
integration and overall strategy of
Isobar, which has evolved into the
world’s largest global digital
network of 3,500 people in nearly 40
countries.
First Fireside Chat Announced with
Ian Blaine, CEO, thePlatform: TV
Everywhere: When TV Takes to the
Cloud
 Ian
Blaine’s experience at large
software companies, successful
start-ups, and as a software
industry entrepreneur has given him
the credentials to successfully
guide thePlatform from inception
through the June 2006 acquisition by
Comcast and beyond. With nine-plus
years as a senior manager in the
publishing division at Aldus/Adobe
Systems, Ian has a strong product
development background, and his
pioneering acumen is proven by
successfully launching
Uniplanet—acquired by NBCi in
1999—and thePlatform in 2000.
2011 Speakers Include:
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Avner Ronen
Founder & CEO
Boxee |
Matthew Diamond
CEO &
Founder
Alloy Media +
Marketing |
David Poltrack
Chief Research Officer
CBS Corporation
President,
CBS VISION |
Peter Stern
Chief Strategy
Officer
Time Warner Cable |
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Warren Lee
General Partner
Canaan Partners |
Jennifer Kavanagh
SVP, Digital
Oxygen Media NBC
Universal |
David Leider
CEO
Gas
Station TV (GSTV) |
Daniel Ravner
Creative Director
Screenz |
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Spencer Griffin
Executive Producer
CollegeHumor.com (IAC) |
Paul Lindstrom
Senior Vice
President
Nielsen OnLocation |
Marci Ryvicker
Managing Director,
Equity Research: Media &
Cable
Wells
Fargo Securities |
Jeremy Lockhorn
VP Emerging Media
Razorfish |
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Michael Hirschorn
Founder, Writer & Emmy Award
Winner
Ish Entertainment |
Tim Connolly
VP Digital Video
Distribution
Disney and ESPN
Media Networks |
Gabe Sauerhoff
VP, Digital
Distribution
Discovery |
Chet Fenster
Managing Partner
MEC Entertainment
(Mediaedge:cia) |
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Jason Oxman
SVP, Industry Affairs
Consumer Electronics
Association |
Jim Funk
VP, Business Development
Roku
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Eric Mortensen
Senior Director of
Network Programming
blip.tv |
Richard Bullwinkle
Chief Evangelist
Rovi Corporation |
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Scott Lincke
Sr. Director of
Products, Yahoo!
Connected TV |
Emily Christner
Vice President, Marketing
TV Guide Digital |
Marc DeBevoise
SVP and GM, Entertainment
CBS Interactive |
Jesse London
VP and GM Sales
CBS Outernet |
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Tavin Marin
Titus
Producer
"RCVR", Science2Fiction
Transmedia |
Charles Kennedy
SVP, Research
ABC Television
Network |
Georg Szalai
NY Bureau Chief & Business Editor
The Hollywood Reporter |
Ariel Fischer
Director Of
Business Development
Logitech Digital
Home Group |
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Greg Scholl
President
NBC Owned Television Stations |
Jay Baage
Event Director
Future of Television |
Shanna Preve
Media Content Partnerships
Google Video Services & Google TV |
Dan Goodman
Co-Founder
Believe
Entertainment Group |
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Todd Spangler
Technology Editor
Multichannel News |
Ronen Mizrahi
Founder & CEO
TVersity |
Angela Bianco
Senior Manager of Custom Media Solutions
comScore, Inc. |
Mike Kelley
SVP Business Dev.-
Programming and Advertising
Ensequence |
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Dori Gurwitz
VP of Partnership & Business Development
Watchitoo |
Adam Dubov
Executive
Producer/Creative Director
HBO.com |
Frank Rose
Contributing Editor
Wired
Author
The Art of Immersion |
Eric Elia
Vice President of TV Solutions
Brightcove |
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Tina Hoover
Vice President, Social Media &
Interactivity
Endemol USA |
Paul Kontonis
VP, Group Director
of Brand Content, The Third
Act
Digitas |
David Del Beccaro
CEO
Music Choice |
Jesse Redniss
Vice President
USA Network Digital
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Judy Kenny
President
Zoom Media & Marketing |
Diane deCordova
Video Specialist
Sales Lead
Youtube / Google |
Marc Klatzko
Co-Founder and Managing Director, CCO
MAUDE |
Jeff Harris
Senior Manager, Multi-Screen Video Services
Verizon |
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Announcing
New Format: Are you part of the
Future of Television?
 We
are giving content creators, tech
innovators and entrepreneurs the
opportunity to demo their
programming, new advertising
platforms, TV tech innovations as
well as devices in front of this
audience of decision-makers. To
submit for a speaking position at
the event, please fill out the
speaker submission form and make
sure to note which topic series you
are applying for and what type of
format you are suggesting: 15-minute
presentation, tech or programming
demo OR to be a member or moderator
of a 45-minute panel. If you are
applying for a 15-minute
presentation, please submit a
proposed (tentative) session title
with your bio. The earlier you
submit, the greater the chances of
being selected!
2011 Conference Co-Chairs:
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Jack
Myers
Chairman,
Media Advisory Group
formerly EVP Content & Revenue,
UTV Cable Network
and Director of Marketing, Bus.
Dev. and Research
CBS Television |
Robert Tercek
President,
General Creativity,
formerly Head of Digital
Oprah Winfrey Network (OWN) |
Terence Gray
Executive Director
New
York
Television Festival
|
Bernard
Gershon
President
GershonMedia
formerly SVP and General
Manager,
Corporate Strategy,
Business Dev. and Technology
Walt Disney
Company |
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Ned Sherman
CEO & Publisher
Digital Media Wire
Co-Chair & Founder
Future of Television
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Al
Lieberman
Executive Director,
EMT Program
NYU Stern
School of Business |
Mark Ghuneim
Chief Executive Officer
Wiredset
formerly SVP, Online
Services
Sony
Music Entertainment |
Stephen Freitas
Chief
Marketing Officer
Outdoor Advertising
Association of America |
 Submit
speakers online by clicking on the
Speaker Submission Button to the
left.
For
sponsorship and exhibitor
information, please contact:
Jay Baage at
jay@digitalmediawire.com (tel.
310-855-0033 ext. 704)
Tinzar Sherman at
tinzar@digitalmediawire.com
(tel. 310-855-0033 ext. 702)
2011 Agenda
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Day 1 – Nov. 17
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1:00pm–1:45pm
Speaker Registration, Badge Pick-Up and Networking
1:45pm–2:00pm
Welcome to the Conference
& Introduction to New Format
Ned Sherman,
CEO, Digital Media Wire,
Co-Chair/Founder,
Future of Television
Al Lieberman, Executive Director, EMT
Program,
NYU Stern School of Business
Jay Baage, Event
Director,
Future of
Television
2:00pm–3:00pm
PANEL 1:
The State of the Television Industry
This panel of top decision-makers in the television,
online video and consumer electronics industry
discuss where America’s favorite medium is heading
in terms of content and new
digital distribution models and platforms. How do
you monetize, engage, empower and connect audiences
across every platform and keep the networks’
traditionally unparalleled national reach while at
the same time capturing more desirable demographics
and better measurable advertising results?
Panelists
Avner Ronen, Founder &
CEO, Boxee
Matthew Diamond, CEO & Founder, Alloy Media
+ Marketing
David Poltrack, Chief Research Officer, CBS
Corporation
Jason Oxman, SVP of Industry Affairs,
Consumer Electronics Association
Peter Stern, Chief Strategy Officer,
Time Warner Cable
Eric Elia, Vice President of TV Solutions,
Brightcove
Moderator:
Warren Lee, General Partner,
Canaan Partners
3:00pm – 3:30pm
NETWORKING BREAK
|
3:30pm – 5:45pm
SERIES 1: CONTENT
It all starts with the content: the TV
networks, the online video websites, the buzz on
Twitter. Our first series of presentations focuses
on creating content that works on analog as well as
digital platforms and the emergence of new content
development strategies including brand-driven
initiatives.
3:30pm – 3:45pm
1st Presentation
"Unbundling: What Happens To Programming When TV
Channels Fade Away?"
Robert Tercek, President,
General Creativity
What happens to TV content when the container
shatters? The advent of over-the-top video services
has spurred predictions about the unbundling of pay
television. Robert Tercek argues that the end of the
TV channel is already taking place. Citing several
current trends, Tercek will reveal the pervasive
impact of an evolving business model on the content
that we watch.
3:45pm – 4:00pm
2nd Presentation
"How To Make It Good: Branded Content and the
Internet."
Spencer Griffin, Executive Producer,
CollegeHumor (IAC)
The best branded content is content where you
could remove the brand and the content would still
be amazing. Spencer will discuss and show examples
of great content created without any brand-cuffs.
And yes, he hates that he knows and uses that word.
4:00pm – 4:15pm
3rd Presentation
"10 things I learned From Doing Cross Media"
Daniel Ravner, Creative Director, Screenz
While cross media is a relatively new frontier,
the thing that makes it work has been around since
Homo Erectus. Cross Media works when it answers
basic human needs, be it those of the viewer or the
commissioning executive. In his presentation Daniel
Ravner shares ten things he learned from creating,
participating, producing and surveying projects that
bridge the gap between TV and the web.
4:15pm - 4:30pm
4th Presentation
"Engagement: The New Metric for Successful TV
Storytelling?"
Frank Rose, Contributing Editor,
Wired, Author,
The Art of Immersion
Frank Rose is the author of The Art of
Immersion: How the Internet is Remaking Hollywood,
Madison Avenue, & the Way We Tell Stories. As a
contributing editor at Wired, he has written
extensively on the impact of technology on media and
entertainment.
4:30pm - 4:45pm
5th Presentation
"Grokking 'Two-Way TV': Lessons From the YouTube
Gold Rush"
Michael Hirschorn, Founder & Writer,
Ish Entertainment
Ish Entertainment's Michael Hirschorn, a founder
of IconicTV, a new company designed to develop,
manage, and program digital channels, discusses what
he learned on the way to the made-for-web TV
revolution
4:45pm – 5:45pm
PANEL 2: Creating Compelling and Engaging Video
Content for Multiple Platforms
Panelists
Eric Mortensen, Senior Director, Network
Programming, blip.tv
Tavin Marin Titus, Producer, "RCVR"
at Science2Fiction Transmedia
Adam Dubov, Executive Producer/Creative Director,
HBO.com
Terence Gray, Founder and Executive Director,
New York Television Festival
Tina Hoover,
Vice President, Social Media & Interactivity,
Endemol USA
Moderator:
Georg Szalai, NY Bureau Chief & Business
Editor, The Hollywood Reporter |
6:00pm – 7:30pm
RECEPTION
Sponsored by
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Day 2 – Nov. 18
|
09:00am – 09:15am
Reflections & Observations and Introduction to
Day 2 |
9:15am – 11:00am
SERIES 2: DISTRIBUTION
This series of presentations
examines
digital distribution models for television and
online video content, everything from cable
offerings for multi-screen services to over-the-top
(OTT) and mobile services.
9:15am – 9:30am
1st Presentation
Shanna Preve, Media Content P'ships,
Google Video Services &
Google TV
Shanna Prevé leads business development efforts
for data and technology licensing at Google TV and
is responsible for creating an ecosystem of Android
Applications for the platform. Since joining Google
in 2004, she has held a variety of Sales and
Business Development roles within the company
including building digital distribution strategies
for Disney, ESPN, Fox, HBO, Lifetime, Starz and
Lions Gate on YouTube.
9:30am – 9:45am
2nd Presentation
"The Changing TV Landscape"
Jim Funk, VP, Business Development, Roku
People hear OTT (Over the Top) and they tend to
think “Cord Cutting.” For us at Roku, OTT is a way
of expanding television in the home whether we are
bringing new content providers to the TV screen or
delivering the offerings of existing platforms like
that of HBO Go.
9:45am – 10:15am
KEYNOTE INTERVIEW
"TV Everywhere: When TV Takes to the Cloud"
Fireside Chat
with Ian Blaine, CEO,
thePlatform
Interviewed by:
Todd Spangler, Technology Editor,
Multichannel News
Media companies and TV operators recognize that
consumers want access to their video wherever they
go. As such, many are leveraging the cloud and
IP-delivery to create new experiences across PCs,
mobile phones, tablets, and the TV screen itself. TV
Everywhere initiatives continue to progress here in
the US and abroad, but it’s still in initial phases
of deployments. Overall, consumers are gaining more
diverse and engaging ways to enjoy their favorite
shows. At the same time, issues such as rights and
business policies, lack of standardization, and
improving the consumer user experience remain. As
the industry addresses these issues for
connected-devices, it opens new opportunities to
re-evaluate and enhance the TV experience itself in
the home. The TV services of tomorrow will be more
personalized, more social, and deliver more web-like
experiences.
“Hot issue” talking points:
- Cloud-based TV technology
- Authentication strategies that enable consumers to
watch TV programming and other previously
unavailable shows on connected TVs and devices
- Navigating technological and business agreement
complexities to publish video across a myriad of
destinations and devices
- Syndication and content discovery strategies
across the Web, TV, connected devices
- The role of ‘metadata’ for improving the consumer
experience
- Other contemporary topics about the key players
and initiatives taking place across the industry
10:15am – 11:00am
PANEL 3: Digital Distribution Models:
How Technology is Changing the Way Audiences Access
TV & Video Content
CLICK HERE TO VIEW THE PANEL VIDEO
Panelists
Tim Connolly, VP, Digital Video Distribution,
Disney and ESPN Media Networks
Gabe Sauerhoff, VP, Digital Distribution,
Discovery
Ariel Fischer, Director, Business Development,
Logitech Digital Home Group
Ronen Mizrahi, CEO & Founder, TVersity
Mike Kelley, SVP Business Dev.- Programming and
Advertising, Ensequence
Jeff Harris, Senior Manager, Multi-Screen Video
Services,
Verizon
Moderator: Bernard
Gershon, President,
Gershon Media |
11:00am – 11:30am
NETWORKING BREAK
|
11:30am – 1:15pm
SERIES 3: ADVERTISING
This series of presentations focuses on how to
monetize and measure the effectiveness of television
and online video advertising in the new
multi-platform television age.
1st Presentation
11:30am – 11:45am
"The ABCs of Television Unleashed"
Charles Kennedy, SVP, Research, ABC
Television Network
Find out the five fundamental truths behind the new
TV landscape and where this 'unleashed' beast may be
headed
2nd Presentation
11:45am – 12:00pm
"Brand Funded Content: How Marketers are Becoming
the Programming Execs of the Future"
Chet Fenster, Managing
Partner, MEC Entertainment (Mediaedge:cia)
Increasingly, brands have become curators and
producers of entertainment & digital content.
Through earned and owned media channels (like
social), marketers are amassing significant audience
numbers, but can they continually engage consumers?
How do they measure success? And what does this mean
for the traditional television networks?
3rd Presentation
12:00pm – 12:15pm
"Building Brands with Video Ads"
Diane deCordova, Video Specialist Sales Lead,
Youtube / Google
New online video ad formats are engaging
consumers and building brands. What trends are
emerging and what effectiveness measures matter as
we deliver viewer choice and cost per view models?
12:15pm – 1:00pm
PANEL 4: Monetization: Predictions & Provocations --
How to Build Sustainable Business Models around
Television & Video Content
CLICK HERE TO VIEW THE PANEL VIDEO
Panelists
Marc DeBevoise,
SVP & GM, Entertainment, CBS Interactive
Richard Bullwinkle, Chief Evangelist,
Rovi Corporation
Dan Goodman, Co-Founder,
Believe Entertainment Group
Jack Myers, Chairman,
Media Advisory Group
David Del Beccaro, CEO,
Music Choice
Moderator:
Paul Kontonis, VP, Group Dir. of Brand Content, The
Third Act,
Digitas |
1:15pm
– 2:15pm
LUNCH BUFFET
Sponsored by
|
2:15pm – 4pm
SERIES 4: OUT-OF-HOME (co-produced with OAAA)
Digital signage,
Out-of-Home TV and place-based video networks have
proven one of the fastest growing and most lucrative
areas of the digital media industry in recent years.
The proposition is as simple as it’s effective –
it’s easier for advertisers to connect
with potential customers when they are out-of-home,
in a retail environment and on the path to purchase.
KEYNOTE
2:15pm – 2:45pm
The role for digital out-of-home in a convergent
world
Digital OOH screens are now delivering
significant audiences but remain one of the least
understood and most under-exploited areas of media.
In today’s convergent world video and content
strategies need to encompass not just online and
offline but also in-home and out-of-home. Nigel
Morris will explore how brands can get the most out
of the new opportunities that are emerging.
Nigel Morris, CEO, Aegis Media North America
1st Presentation
2:45pm – 3:00pm
"Why Context Matters"
David Leider, CEO, Gas Station TV
Join Gas Station TV’s CEO, David Leider,
Friday, November 18 at the Future of Television
Forum as he shares his perspective on combining
content and context to deliver impactful video
messaging to reach consumers when they are
on-the-go.
2nd Presentation
3:00pm – 3:15pm
"How To Reach, Engage and Impact Hard-To-Reach
Consumers"
Judy Kenny, President,
Zoom Media & Marketing
Today it is undeniably more difficult than ever
to find and truly capture the attention of consumers
who have more and more control over how, when and
where they view video media. In such a
fast-changing, fragmented media landscape, with more
advertising options than ever before, sticking with
the traditional media status quo is a risky
proposition. Ms. Kenny will explain these dynamics
and discuss how advertisers, agencies and media
networks can work together to reach, engage and
impact these harder-to-reach consumers.
3:15pm – 4pm
PANEL 5: What are the biggest
potential growth areas for the digital out-of-home
(DOOH) industry in 2012 and beyond?
CLICK HERE TO VIEW THE PANEL VIDEO
Panelists
Jeremy Lockhorn, VP, Emerging Media, Razorfish
Paul Lindstrom, SVP, Nielsen OnLocation
Jesse London, VP & GM Sales, CBS Outernet
Marci Ryvicker, MD, Equity Research: Media &
Cable, Wells Fargo Securities
Marc Klatzko, Co-Founder and Managing Director, CCO,
MAUDE
Moderator: Stephen
Freitas, CMO, Outdoor Advertising Association of
America |
4pm – 4:30pm
NETWORKING BREAK
|
4:30pm – 6.15pm
SERIES 5: BUZZ
How to market and spread the word about your
television or online video content to make sure it
gets discovered in a fragmented web universe
1st Presentation
4:30pm – 4:45pm
"The Connected Consumer: Understanding the
Consumer Who Connects TV to the Internet, and the
Internet to TV"
Angela Bianco, Sr. Manager, Media,
comScore
Online video has gone past its roots of simply
repurposing television content and now possesses the
ability to extend the reach of TV, encourage
interactivity and increase engagement. This
presentation will provide an initial look at
consumers who use new technology to connect and
consume media content across platforms, their media
behaviors and preferences, as well as key
implications for the advertising business model and
industry questions.
2nd Presentation
4:45pm – 5:00pm
"Social TV and The Glee Project - A Case Study"
Jennifer Kavanagh, SVP, Digital,
Oxygen Media, NBC Universal
Jennifer will offer a walk through of how
Oxygen utilizes various touchpoints/platforms to
fuel and build show awareness and engagement. As an
example, she will provide a case study on The Glee
Project and include quantitative data/results from
the co-viewing experience as well as partner &
sponsor executions with GetGlue and Shazam among
others.
3rd Presentation
5:00pm – 5:15pm
"Internet Enhanced TV: Building TV apps that
complement viewing"
Scott Lincke, Senior Director of Products,
Yahoo! Connected TV
The session will describe the simple tools
becoming available to build interactive experiences
for TV shows and commercials – experiences that run
right on the TV or on mobile companion devices.
5:15pm – 6.00pm
PANEL 6: Is Being Discovered the Biggest Challenge
in the New Television Ecosystem?
CLICK HERE TO VIEW THE PANEL VIDEO
Panelists
Emily Christner, Vice President, Marketing,
TV Guide Digital
Greg Scholl, President, NBC Owned Television
Stations
Jesse Redniss, Vice President, USA Network
Digital
Dori Gurwitz, VP of Partnership & Business
Development, Watchitoo
Moderator: Mark
Ghuneim, Chief Executive Officer, Wiredset |
6:00pm – 7:00pm
RECEPTION |
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Digital Media Wire, Inc.
8721 W. Sunset Blvd., Suite P8
Los Angeles, CA 90069
Tel. 310-855-0033 - Email:
info@digitalmediawire.com
|
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Hosted by:
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Hotel: DoubleTree by Hilton Hotel - Financial District
Group Name: Future of Television Conference
Group Code: FTC
Hotel Address: 8 Stone Street, New York, New York 10004
Phone Number: 212-480-9100
Click here to book a room
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About DMW
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Inc. (DMW) launched in early 2000 with the
goal of providing busy executives with a
daily briefing of the most important news
stories about the business of digital media.
Today, the newsletter is considered a “must
read” by industry insiders and has a senior
level readership at the majority of the
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