Future of Television
November 17-18, 2011   |   Museum of Jewish Heritage, New York, NY




Future of Television Conference 08
For help or to register by
phone:
310-855-0033 ext. 0.



Museum of Jewish Heritage
36 Battery Place, New York, NY 10280
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Sponsors 2011





comScore, Inc.

The Plattform







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PRINT SPONSOR

Social Media Partner

Past Sponsors







IBM






Media Partners



OOOA








Boogar Lists

Parks Associates







PRWeb  

Thank You to the 300 Participants in Last Week's Future of Television East! Video of of the Friday panels is available online:

PANEL 3: Digital Distribution Models: How Technology is Changing the Way Audiences Access TV & Video Content (Click here)
PANEL 4: Monetization: Predictions & Provocations -- How to Build Sustainable Business Models around Television & Video Content (Click here)
PANEL 5: What are the biggest potential growth areas for the digital out-of-home (DOOH) industry in 2012 and beyond? (Click here)
PANEL 6: Is Being Discovered the Biggest Challenge in the New Television Ecosystem? (Click here)

For inquiries about DMW's 2012 events, please contact Jay Baage at
jay@digitalmediawire.com
Future of Television

We're shaking things up with a new speaker line-up and 5-series format focused on the Future of Television Content, Distribution, Advertising, Out-of-Home and The Buzz...

Current and past attendees come from the following Companies and Organizations:
"RCVR", Science2Fiction Transmedia, :PM Sports, :PMSports, A&E A&E Television Networks, A&E Television Networks (AETN), ABC Television Network, ADObjects, ADObjects, Inc, Aegis Media Americas, AETN, AFTRA, AllianceBernstein, Alloy Media + Marketing, AMC Networks, Apple, Inc., Appmarket.tv - Social TV, Connected TV, Trans, ASCAP, ASTER Sp. z o.o., Baron Capital, Bishop Partners, blip.tv, Bloomberg TV, Booz & Co, Boxee, Breakpoint Digital, Bresnan Communications, Brigantine Advisors, BrightContext Corporation, CableFax and Mediapost, Cablevision, Campfire, Canaan Partners, Canoe Ventures, CBS Corporation, CBS Interactive, CBS Outernet, ClipSync, CNN, "Co-founder & Managing Partner, Media Storm, Chief Interactive Officer, BOLT", CollegeHumor.com (IAC), Coller Capital, Concurrent Media Strategies, Connect with your Teens through Pop Culture and Technology, Consultant, Consumer Electronics Association, Consumer Electronics Daily, Consumerel, Corporation for Public Broadcasting, Crewestone Technologies Inc., Cultural Services of the French Embassy, Curious Pictures, Current, Davis Wright Tremaine LLP, Davis Wright Tremaine, LLP, Deckplate Films, Deutsche Telekom, Digital News Television, Discovery, Discovery Communications, Discovery Networks International - Digital Media, Disney and ESPN Media Networks, Disney/ESPN Media Networks, Disney/ESPN/ABC, DMW Future of Television, DSL Prime and Fast Net News, EE Times Digital, Electric Entertainment, Ensequence, Envisioneering, EPAM Systems, FilmNewsBriefs, Financial Business Review, FiOS TV, Verizon, Fox Mobile Group, Freelance Journalist, Fuse, FuTurXTV & TheDarkroome.com, Garysguide, Gas Station TV (GSTV), General Creativity, GershonMedia, Globo.com, Google, Google, Inc, Hard Knock TV, Havas Digtal, HBO, HelloViral, Hill & Knowlton/Yahoo!, Hilltop Digital, Iconoculture, Technologizer, Imagine Communications, Interactive Advertising Bureau, Interactive Television Today (ITVT), Internet Evolution, Iowa Network Services, Ipsos, IPTV-Anbieter.info, Ish Entertainment, ivi TV™ (ivi, Inc.), Jump Start Tutoring, Inc., Kuju / Testronic, LanguageMate, Larsen and Toubro Limited, LiveTV, Magid Advisors, Magnet Media, Inc., Matrix Broadcast Group, Inc., MEC Entertainment (Mediaedge:cia), Media Advisory Group, Mediamind, MediaPost, Mediate, Mergermarket, Microsoft, Microsoft Corporation, MOG Inc., MSG MEDIA, MTV Networks, Multichannel News, My 9 & Nittany Media, NBC Universal, NBCU, New York Insider Magazine, New York Stringer Magazine, New York Television Festival, New York University Stern School of Business, New York Videogame Critics Circle, Newsday, Nextpert - Next island, Nielsen, Nielsen OnLocation, Nightly Business Report (PBS), NJBIZ, Norwegian Broadcasting Corp., NRK, NYU Steinhardt, NYU Stern, NYU Stern School of Business, NYU Stern, School of Business, OpenTV, Outdoor Advertising Association of America, Oxygen Media NBC Universal, Penn State Film Office, Pharus Securities, LLC, Playboy Entertainment Group, Razorfish, Reed MIDEM, Reuters, REVShare, Roku, Rovi, Rovi Corporation, Sachs Insights, SAMSUNG ELECTRONICS AMERICA, INC, SCENEPR!, Scripps Networks, Self-employed, Sezmi, Seznu, Showtime Networks, Showtime Networks Inc., SIMULMEDIA, Simulmedia, Inc., Sloane & Company, SNL Kagan, SobelMedia, Sony Computer Entertainment America (SNE), SportsTalk Network.com, Stadium Circle Features, Starz, LLC, Starz, LLC, Stern, Stern School of Business, Style Music TV, Syfy Ventures, Syncbak, TelecityGroup, Text 100 for MTV, The Box, The Click On This Show, The Hollywood Reporter, The Huffington Post, The Lippin Group, The New York Observer, The Orchard, TheiTVDoctor, thePlatform, Time Warner Cable, TiVo, Tomorrow Will Be Televised, Toy Industry Association, transmythology.com, Tribune Media Services, TV Guide Digital, University Relations, Univision Communications Inc., Univision Networks, Verizon Digital Services, Videocity TV, Videocity.tv, Waldstein Media, Warner Bros., Wired, Wiredset, WNET.ORG, World Liberty TV, WVVH-TV, New York, Yahoo! Connected TV, Yale School of Management, Yankee Group, Yedioth America, and many more...

                
join the conversation at #fotv11


ANNOUNCEMENTS: 
11/17/11: We are streaming the panel discussions tomorrow, powered by Watchitoo! Live-stream starts from Panel 3 at 10:15am. Watch here
11/15/11: U.S. TV ad revenue for 2011 is expected at nearly $68 billion, a record high up 2% from 2010 but less than the 6% increase projected earlier this year. Overall U.S. ad spending for the year is expected at $144 billion, an 1.8% increase but still below the 2007 levels, when spending hit $149 billion (stats from LA Times article today).  

11/14/11: Welcome to Brown Alumni in Sports and Entertainment who are co-locating their inaugural reception at the event this year!
11/02/11: New speakers added from Google/YouTube, USA Network, MusicChoice, Digitas, Endemol and many more. Brightcove, MusicChoice and JakPrints joins as sponsors.
10/27/11: Verizon. Multichannel News and many more...get Online Special Rate!
10/26/11: comScore and Ensequence join as sponsors. Speakers added from HBO, Verizon, Multichannel News, Ensequence, comScore and Believe Entertainment.
10/21/11: TVersity to exhibit at event. Speakers added from Google, Time Warner Cable, NBC Universal, ABC Television Network, Nielsen, and The Hollywood Reporter. Online Special available until October 28.

Keynote Announced -- Nigel Morris, CEO, Aegis Media Americas: The role for digital out-of-home in a convergent world
Nigel Morris is CEO of Aegis Media Americas, one of the world's largest media shops. He oversees Aegis Media operating units in North and South America including Carat, Vizeum, Aegis Media Canada (Carat Canada, Isobar and Genesis Vizeum), Copernicus, Team Epic Sports and Entertainment, Posterscope USA, and Isobar. He is also a member of the Aegis Media’s Global Executive Team. Nigel formerly served as the Chief Executive Officer of Isobar, the digital division of Aegis Media. For almost five years he led the growth, integration and overall strategy of Isobar, which has evolved into the world’s largest global digital network of 3,500 people in nearly 40 countries.

First Fireside Chat Announced with Ian Blaine, CEO, thePlatform: TV Everywhere: When TV Takes to the Cloud
Ian Blaine’s experience at large software companies, successful start-ups, and as a software industry entrepreneur has given him the credentials to successfully guide thePlatform from inception through the June 2006 acquisition by Comcast and beyond. With nine-plus years as a senior manager in the publishing division at Aldus/Adobe Systems, Ian has a strong product development background, and his pioneering acumen is proven by successfully launching Uniplanet—acquired by NBCi in 1999—and thePlatform in 2000.

2011 Speakers Include:

Avner Ronen
Founder & CEO
Boxee
Matthew Diamond
CEO & Founder
Alloy Media + Marketing
David Poltrack
Chief Research Officer
CBS Corporation
President, CBS VISION
Peter Stern
Chief Strategy Officer
Time Warner Cable
       
Warren Lee
General Partner
Canaan Partners
Jennifer Kavanagh
SVP, Digital
Oxygen Media NBC Universal
David Leider
CEO
Gas Station TV (GSTV)
Daniel Ravner
Creative Director
Screenz
       
Spencer Griffin
Executive Producer
CollegeHumor.com (IAC)
Paul Lindstrom
Senior Vice President
Nielsen OnLocation
Marci Ryvicker
Managing Director, Equity Research: Media & Cable
Wells Fargo Securities
Jeremy Lockhorn
VP Emerging Media
Razorfish
       
Michael Hirschorn
Founder, Writer & Emmy Award Winner
Ish Entertainment
Tim Connolly
VP Digital Video Distribution
Disney and ESPN Media Networks
Gabe Sauerhoff
VP, Digital
Distribution
Discovery
Chet Fenster
Managing Partner
MEC Entertainment (Mediaedge:cia)
       
http://www.digitalmediainsider.com/Richard_Bullwinkle.jpg
Jason Oxman
SVP, Industry Affairs
Consumer Electronics Association
Jim Funk
VP, Business Development
Roku
Eric Mortensen
Senior Director of
Network Programming
blip.tv
Richard Bullwinkle
Chief Evangelist
Rovi Corporation
       
Scott Lincke
Sr. Director of Products, Yahoo! Connected TV  
Emily Christner
Vice President, Marketing
TV Guide Digital
Marc DeBevoise
SVP and GM, Entertainment
CBS Interactive
Jesse London
VP and GM Sales
CBS Outernet
       
Tavin Marin Titus
Producer
"RCVR", Science2Fiction Transmedia
Charles Kennedy
SVP, Research
ABC Television Network
Georg Szalai
NY Bureau Chief & Business Editor
The Hollywood Reporter
Ariel Fischer
Director Of Business Development
Logitech Digital Home Group
       
Greg Scholl
President
NBC Owned Television Stations
Jay Baage
Event Director
Future of Television
Shanna Preve
Media Content Partnerships
Google Video Services & Google TV
Dan Goodman
Co-Founder
Believe Entertainment Group
       
Todd Spangler
Technology Editor
Multichannel News
Ronen Mizrahi
Founder & CEO
TVersity
Angela Bianco
Senior Manager of Custom Media Solutions
comScore, Inc.
Mike Kelley
SVP Business Dev.- Programming and Advertising
Ensequence
Dori Gurwitz
VP of Partnership & Business Development
Watchitoo
Adam Dubov
Executive Producer/Creative Director
HBO.com
Frank Rose
Contributing Editor
Wired
Author
The Art of Immersion
Eric Elia
Vice President of TV Solutions
Brightcove
Tina Hoover
Vice President, Social Media & Interactivity
Endemol USA
Paul Kontonis
VP, Group Director of Brand Content, The Third Act
Digitas
David Del Beccaro
CEO
Music Choice
Jesse Redniss
Vice President
USA Network Digital
Judy Kenny
President
Zoom Media & Marketing
Diane deCordova
Video Specialist Sales Lead
Youtube / Google
Marc Klatzko
Co-Founder and Managing Director, CCO
MAUDE
Jeff Harris
Senior Manager, Multi-Screen Video Services
Verizon
     

 Announcing New Format: Are you part of the Future of Television?

DMWWe are giving content creators, tech innovators and entrepreneurs the opportunity to demo their programming, new advertising platforms, TV tech innovations as well as devices in front of this audience of decision-makers. To submit for a speaking position at the event, please fill out the speaker submission form and make sure to note which topic series you are applying for and what type of format you are suggesting: 15-minute presentation, tech or programming demo OR to be a member or moderator of a 45-minute panel. If you are applying for a 15-minute presentation, please submit a proposed (tentative) session title with your bio. The earlier you submit, the greater the chances of being selected!

2011 Conference Co-Chairs:

Jack Myers Terence Gray
Executive Director
New York Television Festival
 Jack Myers
Chairman, Media Advisory Group
 formerly EVP Content & Revenue, UTV Cable Network and Director of Marketing, Bus. Dev. and Research
CBS Television
Robert Tercek
President, General Creativity,
formerly Head of Digital
Oprah Winfrey Network (OWN)
Terence Gray
Executive Director
New York
Television Festival
  Bernard Gershon
President
GershonMedia
formerly SVP and General Manager,
Corporate Strategy,
Business Dev. and Technology
Walt Disney Company
       
Ned Sherman, CEO & Publisher, Digital Media Wire Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business Mark Ghuneim, Chief Executive Officer Wiredset, formerly SVP, Online Services, Sony Music Entertainment  Stephen Freitas, Chief Marketing Officer
Ned Sherman
CEO & Publisher
Digital Media Wire
Co-Chair & Founder
Future of Television
Al Lieberman
Executive Director,
EMT Program
NYU Stern
School of Business
 Mark Ghuneim
Chief Executive Officer
Wiredset
formerly SVP, Online Services
Sony Music Entertainment
Stephen Freitas
Chief Marketing Officer
Outdoor Advertising Association of America


Submit a SpeakerSubmit speakers online by clicking on the Speaker Submission Button to the left.

For sponsorship and exhibitor information, please contact:
Jay Baage at jay@digitalmediawire.com (tel. 310-855-0033 ext. 704)
Tinzar Sherman at tinzar@digitalmediawire.com (tel. 310-855-0033 ext. 702)


2011 Agenda

Day 1 – Nov. 17

1:00pm–1:45pm
Speaker Registration, Badge Pick-Up and Networking


1:45pm–2:00pm

Welcome to the Conference & Introduction to New Format
Ned Sherman, CEO, Digital Media Wire, Co-Chair/Founder, Future of Television
Al Lieberman, Executive Director, EMT Program, NYU Stern School of Business
Jay Baage, Event Director, Future of Television

2:00pm–3:00pm
PANEL 1:
The State of the Television Industry
This panel of top decision-makers in the television, online video and consumer electronics industry discuss where America’s favorite medium is heading in terms of content and new digital distribution models and platforms. How do you monetize, engage, empower and connect audiences across every platform and keep the networks’ traditionally unparalleled national reach while at the same time capturing more desirable demographics and better measurable advertising results?

Panelists
Avner Ronen, Founder & CEO, Boxee
Matthew Diamond, CEO & Founder, Alloy Media + Marketing
David Poltrack, Chief Research Officer, CBS Corporation
Jason Oxman, SVP of Industry Affairs, Consumer Electronics Association
Peter Stern, Chief Strategy Officer, Time Warner Cable
Eric Elia, Vice President of TV Solutions, Brightcove
Moderator: Warren Lee, General Partner,
Canaan Partners

3:00pm – 3:30pm
NETWORKING BREAK

3:30pm – 5:45pm
SERIES 1: CONTENT
It all starts with the content: the TV networks, the online video websites, the buzz on Twitter. Our first series of presentations focuses on creating content that works on analog as well as digital platforms and the emergence of new content development strategies including brand-driven initiatives.


3:30pm – 3:45pm
1st Presentation
"Unbundling: What Happens To Programming When TV Channels Fade Away?"
Robert Tercek, President, General Creativity
What happens to TV content when the container shatters? The advent of over-the-top video services has spurred predictions about the unbundling of pay television. Robert Tercek argues that the end of the TV channel is already taking place. Citing several current trends, Tercek will reveal the pervasive impact of an evolving business model on the content that we watch.

 
3:45pm – 4:00pm  
2nd Presentation
"How To Make It Good: Branded Content and the Internet."
Spencer Griffin, Executive Producer, CollegeHumor (IAC)
The best branded content is content where you could remove the brand and the content would still be amazing. Spencer will discuss and show examples of great content created without any brand-cuffs. And yes, he hates that he knows and uses that word.

4:00pm – 4:15pm

3rd Presentation

"10 things I learned From Doing Cross Media"
Daniel Ravner, Creative Director, Screenz
While cross media is a relatively new frontier, the thing that makes it work has been around since Homo Erectus. Cross Media works when it answers basic human needs, be it those of the viewer or the commissioning executive. In his presentation Daniel Ravner shares ten things he learned from creating, participating, producing and surveying projects that bridge the gap between TV and the web.

4:15pm - 4:30pm
4th Presentation
"Engagement: The New Metric for Successful TV Storytelling?"
Frank Rose, Contributing Editor, Wired, Author, The Art of Immersion
Frank Rose is the author of The Art of Immersion: How the Internet is Remaking Hollywood, Madison Avenue, & the Way We Tell Stories. As a contributing editor at Wired, he has written extensively on the impact of technology on media and entertainment.

4:30pm - 4:45pm
5th Presentation
"Grokking 'Two-Way TV': Lessons From the YouTube Gold Rush"
Michael Hirschorn, Founder & Writer, Ish Entertainment
Ish Entertainment's Michael Hirschorn, a founder of IconicTV, a new company designed to develop, manage, and program digital channels, discusses what he learned on the way to the made-for-web TV revolution

4:45pm – 5:45pm
PANEL 2: Creating Compelling and Engaging Video Content for Multiple Platforms

Panelists

Eric Mortensen, Senior Director, Network Programming, blip.tv
Tavin Marin Titus, Producer, "RCVR" at Science2Fiction Transmedia
Adam Dubov, Executive Producer/Creative Director, HBO.com
Terence Gray, Founder and Executive Director, New York Television Festival
Tina Hoover, Vice President, Social Media & Interactivity, Endemol USA
Moderator: Georg Szalai, NY Bureau Chief & Business Editor, The Hollywood Reporter
6:00pm – 7:30pm
RECEPTION
Sponsored by

Day 2 – Nov. 18

09:00am – 09:15am
Reflections & Observations and Introduction to Day 2
9:15am – 11:00am
SERIES 2: DISTRIBUTION
This series of presentations examines digital distribution models for television and online video content, everything from cable offerings for multi-screen services to over-the-top (OTT) and mobile services.
 
9:15am – 9:30am
1st Presentation
Shanna Preve, Media Content P'ships, Google Video Services & Google TV
Shanna Prevé leads business development efforts for data and technology licensing at Google TV and is responsible for creating an ecosystem of Android Applications for the platform. Since joining Google in 2004, she has held a variety of Sales and Business Development roles within the company including building digital distribution strategies for Disney, ESPN, Fox, HBO, Lifetime, Starz and Lions Gate on YouTube.

 
9:30am – 9:45am
2nd Presentation
"The Changing TV Landscape"
Jim Funk, VP, Business Development, Roku
People hear OTT (Over the Top) and they tend to think “Cord Cutting.” For us at Roku, OTT is a way of expanding television in the home whether we are bringing new content providers to the TV screen or delivering the offerings of existing platforms like that of HBO Go.

9:45am – 10:15am
KEYNOTE INTERVIEW
"TV Everywhere: When TV Takes to the Cloud"
Fireside Chat
with Ian Blaine, CEO, thePlatform
Interviewed by: Todd Spangler, Technology Editor, Multichannel News
Media companies and TV operators recognize that consumers want access to their video wherever they go. As such, many are leveraging the cloud and IP-delivery to create new experiences across PCs, mobile phones, tablets, and the TV screen itself. TV Everywhere initiatives continue to progress here in the US and abroad, but it’s still in initial phases of deployments. Overall, consumers are gaining more diverse and engaging ways to enjoy their favorite shows. At the same time, issues such as rights and business policies, lack of standardization, and improving the consumer user experience remain. As the industry addresses these issues for connected-devices, it opens new opportunities to re-evaluate and enhance the TV experience itself in the home. The TV services of tomorrow will be more personalized, more social, and deliver more web-like experiences.

“Hot issue” talking points:
-
Cloud-based TV technology
- Authentication strategies that enable consumers to watch TV programming and other previously unavailable shows on connected TVs and devices
- Navigating technological and business agreement complexities to publish video across a myriad of destinations and devices
- Syndication and content discovery strategies across the Web, TV, connected devices
- The role of ‘metadata’ for improving the consumer experience
- Other contemporary topics about the key players and initiatives taking place across the industry

10:15am – 11:00am
PANEL 3: Digital Distribution Models:
How Technology is Changing the Way Audiences Access TV & Video Content
CLICK HERE TO VIEW THE PANEL VIDEO

Panelists
Tim Connolly, VP, Digital Video Distribution, Disney and ESPN Media Networks
Gabe Sauerhoff, VP, Digital Distribution, Discovery
Ariel Fischer, Director, Business Development, Logitech Digital Home Group
Ronen Mizrahi, CEO & Founder, TVersity
Mike Kelley, SVP Business Dev.- Programming and Advertising, Ensequence
Jeff Harris, Senior Manager, Multi-Screen Video Services, Verizon
Moderator: Bernard Gershon, President, Gershon Media

11:00am – 11:30am
NETWORKING BREAK
11:30am – 1:15pm
SERIES 3: ADVERTISING
 
This series of presentations focuses on how to monetize and measure the effectiveness of television and online video advertising in the new multi-platform television age.

1st Presentation
11:30am – 11:45am
"The ABCs of Television Unleashed"
Charles Kennedy, SVP, Research, ABC Television Network
Find out the five fundamental truths behind the new TV landscape and where this 'unleashed' beast may be headed

2nd Presentation
11:45am – 12:00pm
"Brand Funded Content:  How Marketers are Becoming the Programming Execs of the Future"
Chet Fenster, Managing Partner, MEC Entertainment (Mediaedge:cia)
Increasingly, brands have become curators and producers of entertainment & digital content. Through earned and owned media channels (like social), marketers are amassing significant audience numbers, but can they continually engage consumers? How do they measure success? And what does this mean for the traditional television networks?

3rd Presentation
12:00pm – 12:15pm
"Building Brands with Video Ads"
Diane deCordova, Video Specialist Sales Lead, Youtube / Google
New online video ad formats are engaging consumers and building brands. What trends are emerging and what effectiveness measures matter as we deliver viewer choice and cost per view models?

12:15pm – 1:00pm
PANEL 4: Monetization: Predictions & Provocations --
How to Build Sustainable Business Models around Television & Video Content
CLICK HERE TO VIEW THE PANEL VIDEO

Panelists
Marc DeBevoise, SVP & GM, Entertainment, CBS Interactive
Richard Bullwinkle, Chief Evangelist, Rovi Corporation
Dan Goodman, Co-Founder, Believe Entertainment Group
Jack Myers, Chairman, Media Advisory Group
David Del Beccaro, CEO, Music Choice
Moderator: Paul Kontonis, VP, Group Dir. of Brand Content, The Third Act,
Digitas

1
:15pm – 2:15pm
LUNCH BUFFET
Sponsored by
 

2:15pm – 4pm
SERIES 4: OUT-OF-HOME (co-produced with OAAA)
Digital signage, Out-of-Home TV and place-based video networks have proven one of the fastest growing and most lucrative areas of the digital media industry in recent years. The proposition is as simple as it’s effective – it’s easier for advertisers to connect with potential customers when they are out-of-home, in a retail environment and on the path to purchase.

KEYNOTE
2:15pm – 2:45pm  
The role for digital out-of-home in a convergent world
Digital OOH screens are now delivering significant audiences but remain one of the least understood and most under-exploited areas of media. In today’s convergent world video and content strategies need to encompass not just online and offline but also in-home and out-of-home. Nigel Morris will explore how brands can get the most out of the new opportunities that are emerging.
Nigel Morris, CEO, Aegis Media North America

1st Presentation 
2:45pm – 3:00pm
"Why Context Matters"
David Leider, CEO, Gas Station TV
Join Gas Station TV’s CEO, David Leider, Friday, November 18 at the Future of Television Forum as he shares his perspective on combining content and context to deliver impactful video messaging to reach consumers when they are on-the-go.

2nd Presentation
3:00pm – 3:15pm
"How To Reach, Engage and Impact Hard-To-Reach Consumers"
Judy Kenny, President, Zoom Media & Marketing
Today it is undeniably more difficult than ever to find and truly capture the attention of consumers who have more and more control over how, when and where they view video media. In such a fast-changing, fragmented media landscape, with more advertising options than ever before, sticking with the traditional media status quo is a risky proposition. Ms. Kenny will explain these dynamics and discuss how advertisers, agencies and media networks can work together to reach, engage and impact these harder-to-reach consumers.

3:15pm – 4pm
PANEL 5: What are the biggest
potential growth areas for the digital out-of-home (DOOH) industry in 2012 and beyond?
CLICK HERE TO VIEW THE PANEL VIDEO


Panelists
Jeremy Lockhorn, VP, Emerging Media, Razorfish
Paul Lindstrom, SVP, Nielsen OnLocation
Jesse London, VP & GM Sales, CBS Outernet
Marci Ryvicker, MD, Equity Research: Media & Cable, Wells Fargo Securities
Marc Klatzko, Co-Founder and Managing Director, CCO, MAUDE
Moderator: Stephen Freitas, CMO, Outdoor Advertising Association of America

4pm – 4:30pm
NETWORKING BREAK
4:30pm – 6.15pm
SERIES 5: BUZZ
How to market and spread the word about your television or online video content to make sure it gets discovered in a fragmented web universe

1st Presentation
4:30pm – 4:45pm
"The Connected Consumer: Understanding the Consumer Who Connects TV to the Internet, and the Internet to TV"
Angela Bianco, Sr. Manager, Media, comScore
Online video has gone past its roots of simply repurposing television content and now possesses the ability to extend the reach of TV, encourage interactivity and increase engagement. This presentation will provide an initial look at consumers who use new technology to connect and consume media content across platforms, their media behaviors and preferences, as well as key implications for the advertising business model and industry questions.


2nd Presentation
4:45pm – 5:00pm
"Social TV and The Glee Project - A Case Study"

Jennifer Kavanagh, SVP, Digital, Oxygen Media, NBC Universal
Jennifer will offer a walk through of how Oxygen utilizes various touchpoints/platforms to fuel and build show awareness and engagement. As an example, she will provide a case study on The Glee Project and include quantitative data/results from the co-viewing experience as well as partner & sponsor executions with GetGlue and Shazam among others.

3rd Presentation
5:00pm – 5:15pm
"Internet Enhanced TV: Building TV apps that complement viewing"

Scott Lincke, Senior Director of Products, Yahoo! Connected TV
The session will describe the simple tools becoming available to build interactive experiences for TV shows and commercials – experiences that run right on the TV or on mobile companion devices.

5:15pm – 6.00pm
PANEL 6: Is Being Discovered the Biggest Challenge in the New Television Ecosystem?
CLICK HERE TO VIEW THE PANEL VIDEO

Panelists
Emily Christner, Vice President, Marketing, TV Guide Digital
Greg Scholl, President, NBC Owned Television Stations
Jesse Redniss, Vice President, USA Network Digital
Dori Gurwitz, VP of Partnership & Business Development, Watchitoo
Moderator: Mark Ghuneim, Chief Executive Officer, Wiredset

6:00pm – 7:00pm 
RECEPTION
 

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Hosted by:

Hotel: DoubleTree by Hilton Hotel - Financial District

Group Name: Future of Television Conference
Group Code: FTC
Hotel Address: 8 Stone Street, New York, New York 10004
Phone Number: 212-480-9100
Click here to book a room

About DMW

Digital Media Wire, Inc. (DMW) launched in early 2000 with the goal of providing busy executives with a daily briefing of the most important news stories about the business of digital media. Today, the newsletter is considered a “must read” by industry insiders and has a senior level readership at the majority of the major media, entertainment and technology companies. Over the years, we have become a standard in publishing and events covering the digital media sector. www.dmwmedia.com

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