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November 19, 2010   |   New York, NY

Future of Television Conference 08
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2010 Venue

NYU Stern's
Paulson Auditorium

40 West Fourth Street, NYC

2010 Sponsors

Media Partners

Parks Associates

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2010 Speakers Included:

Simon Applebaum, Producer/Host
Tomorrow Will Be Televised

Simon Applebaum is the host and producer of Tomorrow Will Be Televised, the Internet radio/podcast-distributed program covering the TV scene. The program runs live Mondays and Fridays (3 p.m. Eastern time/noon, Pacific time) over, a Web site whose original radio content reaches more than seven million listeners worldwide each month. Tomorrow also plays 24/7 at, and is available on podcast, downloadable to any major mobile device from and 17 other Web sites arranged by Sonibyte. Tomorrow's podcast is a feature on TiVo and is available for school use nationwide through Cable In The Classroom. Applebaum is marking his 30th year covering TV as a journalist this year, having written and edited for various trade publications including Cablevision and CableWorld magazines. A moderator and panelist at previous Future of TV Forum East conferences, he has moderated events hosted by CTAM, Digital Hollywood, Women In Cable, NAMIC and other industry organizations.
Joe Bilman, EVP, Global Products
Fox Mobile Group

Joe Bilman is Executive Vice President, Global Products for Fox Mobile Group (FMG), the mobile industry’s largest vertically integrated mobile entertainment company, wholly-owned by News Corporation. He is chief architect behind Bitbop, the first wireless subscription service to deliver on-demand mobile TV and movies directly to U.S. consumers’ smartphones. In addition to this role, he is responsible for advancing FMG’s consumer services globally. Previously, he served as Chief Product Officer for Thumbplay, where he set the company’s consumer service strategy and directed the design and development of its web and mobile channels. During his tenure with Thumbplay, the company enjoyed meteoric growth in revenue, subscribers and market share and was widely recognized for delivering an innovative and engaging mobile entertainment experience to consumers. Before joining Thumbplay, he served as Vice President, Subscription Services at Rodale Inc., where he was responsible for Rodale’s online diet and fitness subscription business. Among his accomplishments in this position, he successfully partnered with NBC to create and manage The Biggest Loser Club, an online diet and fitness companion to the hit television show. Mr. Bilman has also held product development positions at Columbia House and CDNOW, and co-founded Squishy FX, a computer software company that developed graphics technology licensed by Microsoft. Prior to his career in web development, he worked in multimedia production at Black Hammer Productions, an interactive media company and at HT Medical where he created interfaces for real-time surgical simulation funded by the U.S. Department of Defense. He earned his Master’s of Fine Arts in computer art and a Bachelor’s degree in film and video from the School of Visual Arts in New York City.
Hal Bringman, Co-Founder & Spokesperson
ivi TV™ (ivi, Inc.)

Hal Bringman is a revolutionary in the field of marketing and media. As founder and president of NVPR, a boutique digital media consulting firm based in Los Angeles, Bringman is a modern day polymath that uber-influencers like BoingBoing called a “trend spotter” and Rafat Ali, founder of ContentNext’s flagship paidContent called “...a PR pro if ever there was one...” and media stalwart The New York Times referred to as “daring” and credited his work for consulting such digital media juggernauts as and Napster, among many others, in a profile of his work.

“...Mr. Bringman, the founder of (NVPR) a boutique firm in Los Angeles, helped mold the public image of the music-sharing and Napster…” The New York Times, January 19, 2003

Long before Steve Jobs ever figured out what an MP3 file was, in 1998, Bringman launched as his company’s first client -- and simultaneously introduced digital music to the marketplace. He led the high-profile rise of the company from inception through IPO raising nearly $400m. According to Credit Suisse First Boston, it was the largest independent Internet IPO in history.

Through years since, he has continued to help forge constructive change and accelerate the pace of innovation. Today, his work is focused on the same (r)evolutionary forces being applied to the television and film industries, as digital distribution becomes a rapidly evolving opportunity -- and threat -- to copyright conglomerates. How to detect which requires the experience and instincts drawn from the demonstrated in-the-trenches experience and perspective brought to the table and heralded by NVPR.

The company consults some of Wall Street’s biggest hedge funds and investment bankers and select start-ups alike, to reach the masses, accelerate business development and filter real-world market conditions and formulate strategies to reach critical mass and realize successful exit strategies.

The acumen and instincts to successfully drill down and detect trend findings, look deeper at consumer needs, and locate any sense of friction and subsequently helping to shape or create solutions—all with an entrepreneurial mindset – drives Hal Bringman’s work.

Bringman has been involved as a communications / strategy advisor in raising more than $1 billion from various methods including IPO, venture capital, and acquisitions.

Always global in concept and execution, Bringman illuminates the field as a contributing columnist to Digital Media Wire and works from a base in Los Angeles and a satellite office in Buenos Aires where the company maintains a development team devoted to building and designing the most compelling websites, mobile and web applications. In 2009, the team won the “TV 360” Competition at the prestigious Banff International Television Festival.
Richard Bullwinkle, Chief Evangelist
Rovi Corporation

Richard Bullwinkle joined Rovi Corporation in January 2007 after the company acquired Mediabolic, where he had served as vice president of products and chief evangelist. Since that time, Richard has served as chief evangelist responsible for corporate strategy. In his role, Richard helps define the direction of Rovi's products and technology solutions. He represents the company at numerous industry events to gather market perspectives and understand trends that have an impact on the company's customers and the end consumer in order to provide recommendations to the senior team. He also works to establish standards and lead the discussions to promote a better consumer experience throughout the CE industry.

Richard has worked on the cutting edge of the digital entertainment movement throughout his career with the consumer experience at the center of his focus.

As vice president of products and chief evangelist at Mediabolic, Richard helped pioneer the connected home strategy of connecting entertainment media devices. As a senior member of Rio Audio's product marketing team, Richard played an instrumental part in the creation of some of the most popular MP3 players in the US. At TiVo, Richard was the company's chief evangelist and a senior member of TiVo's product marketing team. He helped create and develop the TiVo products and was behind the campaign to make the TiVo product a household name.

Richard graduated from Rollins College in Florida with degrees in English and Music.
Tim Connolly, VP Mobile Distribution

Tim Connolly was named to the newly-created position of vice president, mobile distribution in 2008. Leveraging his extensive experience in the wireless industry, Connolly is responsible for creating strategic relationships across the wireless industry on behalf of ABC, ABC News, Disney and ESPN, with a primary focus on growing the distribution of linear mobile video, mobile VOD and mobile web services with wireless service providers, handset manufacturers and others. Connolly and his team oversee account management, negotiate carriage agreements and develop distribution strategies, including the pricing and packaging plans of the company’s mobile product offerings.

Prior to joining ESPN, Connolly most recently served as vice president of sales and business development at Ericsson, where he was responsible for delivering networks, applications and services to T-Mobile and AT&T. Prior to this role, he was responsible for Ericsson’s Applications business in North America.

Connolly reports to Matt Murphy, senior vice president, digital video distribution, Disney and ESPN Media Networks and will work out of the New York City offices.

Prior to joining Ericsson, Connolly founded a telecom and media start-up as well as a gourmet coffee business.

Connolly received an MBA and Masters of Public Policy from the University of Maryland, as well as BA from Wesleyan University. He is based in New York City.
Todd Cunningham, SVP, Strategic Insights & Research
MTV Networks

As one of Brandweek Magazine’s ‘Marketers of the Year’, Mr. Cunningham's leadership in the MTVN Strategic Insights and Research Group is focused on the avid pursuit of unique approaches to uncovering and translating emotional connections into real business-building opportunities across the brands and content experiences of MTV Networks on-air, online, on mobile devices, on-demand, on social media and still growing. In his role, Mr. Cunningham has oversight for consumer-led facets of MTVN’s advertiser and external marketing partnerships and many of the company’s emerging businesses. His most recent accomplishments include leading the company’s efforts in defining engagement as a metric and establishing frameworks of social media monitoring measurement as well as breaking new ground with market-leading, insight-rich accountability planning and measurement tools.
Kelly Day, EVP & COO, Digital Media & Commerce
Discovery Communications

Kelly Day serves as Executive President and Chief Operating Officer for Discovery’s Digital Media and Commerce division, overseeing the company’s U.S. websites, Digital Operations and Programming, E-Commerce operations, Licensing and Home Entertainment. She is responsible for the development and implementation of long-term strategies and initiatives to drive the growth of the businesses. In addition, she works in partnership with Discovery’s US Networks to create innovative offerings that leverage the company’s television assets to increase product sales, digital traffic and engagement, and other business objectives.
Prior to assuming operational responsibility for Digital Media in March 2009, Day served in several roles within Discovery Commerce, most recently as Chief Operating Officer, where she directed the operations for the division. She played a leading role in transitioning Discovery Commerce from an internal operation to a lower risk, royalty-based model by outsourcing its entire interactive commerce business.

During her tenure with Discovery Commerce, Day, and her team built a world-class e-commerce site that earned accolades from the industry, loyalty from its customers and, most important, has consistently delivered record-breaking growth and bottom-line value for Discovery.    

Day joined Discovery in April 2005 as Vice President of E-Commerce, overseeing Within her first year with Discovery, Day deployed a strategy that positioned the site as a leader in the e-commerce space, highlighted by improved usability, a better customer experience, and a significant increase in revenue and profitability.

Based in large part on her success with, in October 2006 Day was promoted to Senior Vice President of Discovery Interactive, a new unit within Discovery Commerce that consolidated Discovery’s e-commerce operations with Discovery Communications’ online content group.  

Prior to joining Discovery, Day was Vice President of E-Commerce at The Knot, the leading wedding media company.  From 1996 to 2003, she held a variety of E-Commerce positions at AOL, most recently as Executive Director of AOL Shopping, with responsibility for developing new products for AOL's Shopping portal site.

She is based at Discovery Communications’ global headquarters in Silver Spring, Md.
Colin Gillis, Managing Director of Internet Equity Research
Brigantine Advisors

Colin is the Director of Research and senior Technology Analyst at BGC Financial, levering a decade of sell-side experience predicting the performance of publicly listed companies. His current focus is on covering and discovering companies that are creating and shaping a new class of globalized media, transaction intelligence, and payments. With the unprecedented quantity of data behaviors currently available – and increasingly captured – on the Internet, a new level of relevance for media consumption, advertising exposure, marketing messaging, and transaction-driven revenue streams is being created.

An electrical engineering graduate with honors from Brown University, and academically published on the topic of computer parallel processing, Colin has 9 years of experience coding and building technology platforms including the first fax-over-IP system. With work experience that includes private startups and public multinationals, Colin has a strong grasp of the details required for small companies to grow revenue and large companies to grow earnings.

After receiving his MBA with honors from New York University’s Stern School of Business, Colin joined RBC Capital Market as part of the #1 ranked services research team covering emerging digital and traditional headcount driven business.

In 2004 Colin joined Adams Harkness (acquired by Canaccord) as an analyst covering Business and Internet Technology Solutions and quickly was promoted to VP then Director. As a senior analyst Colin covered 20 companies creating and hosting the dedicated Internet conference “Holiday Clicks” focused on year-end trends.

An electrical engineer and also a certified Microsoft Internet professional (MCP+I), and certified Microsoft Systems Engineer (MCSE), Colin has a deep grasp of the technology driving the current revolution.

Paul Glist, Partner
Davis Wright Tremaine, LLP

Paul Glist is a partner and Co-Chair of the Communications, Media & Information Technology Practice at Davis Wright Tremaine, where he concentrates in cable, communications, media, privacy and security, and information technology. Since 1978 he has worked with major cable companies and cable associations on legal, regulatory and strategic issues that have emerged as the industry has developed. Paul has been involved in many groundbreaking efforts in telecommunications and cable law and has helped develop the legislation, regulation and case law shaping these industries. He is currently working with the cable industry in the development of the technical and business interfaces between multichannel networks, home domains, and consumer navigation, recording and display devices; on “network neutrality” rules; and on the architecture and privacy policies for advanced advertising.

Colin Helms, Vice President of MTV Digital
MTV Networks

Colin Helms is the Vice President of MTV Digital at MTV Networks. In this role, he leads both the day-to-day operations and the long-term growth strategy, while overseeing programming, production, original video franchises, games and editorial. Working closely with both sales and integrated marketing, Colin has driven strong revenue growth and during his five-year tenure has overseen a 40% growth in unique visitors and 400% growth in video streams.

Under Colin's leadership, has become one of the most visited online music destinations, launched series of passion point niche blogs, and original franchises including Live in NYC and POSTED.

Colin also plays a vital role in the multiplatform success of MTV's tentpole events, most recently with the 2010 Video Music Awards; the result was record-breaking stats on all platforms, with more than a half-million live-streams and 3.75 million VMA tweets in the 48-hour period surrounding the show.

Previously, Colin was the editorial director for and was one of the founding editors at the urban men's lifestyle magazine Complex. As managing editor, he established the magazine's voice and grew the circulation to over 350,000 in four years.

Jan Korbelin, Managing Partner
Curious Pictures

Jan has been directly involved in the production of such diverse feature films as the Academy Award-winner Crash (Executive Producer), Copying Beethoven (Executive Producer), Alpha Dog (Executive Producer); and television programs such as Meltdown (Producer) for FX Network, Emmy Award-winning Reefer Madness (Executive Producer) for Showtime, Ned's Declassified School Survival Guide (Executive Producer) for Nickelodeon, Emmy-nominated Zoey 101 (Executive Producer), Dragon Booster (Executive Producer) for ABC Family, and 30 Days Until I'm Famous (Executive Producer) for VH-1. Recent productions include Mysteries of Pittsburgh, The Lucky One, and New York, I Love You.

Before Hollywood Jan was the President of Entertainment, News and Information of ProSieben Television, one of the leading commercial television networks in Germany and the first German media company to go public. Responsible for programming, domestic and international production, scheduling, acquisitions, and marketing, Jan was instrumental in raising annual network revenues from about $150 million to more than $1 billion in over five years, making ProSieben the number one network for kids and young audiences in German-speaking territories.

Born and raised in South America, Jan graduated with a B.A. and an M.A. in Theatre Arts from Brown University and received his MBA in Marketing and Management from Columbia University. He is fluent in German, English, and Spanish.

Maitreyi Krishnaswamy Director, Interactive Video Services
FiOS TV, Verizon

Maitreyi has led Interactive Video Services Product Management at FiOS TV since 2006, launching over 45 ITV applications that currently reach millions of FiOS TV viewers.

Maitreyi has been responsible for launching a number of innovative cable industry firsts – including the launch of an EBIF based Summer Olympics ITV application for NBC in 2008 , Social TV Widgets – Facebook and Twitter in July 2009 and the launch of the FiOS TV Widgets Open development platform in Oct 2009.

Recent projects include the launch of the NFL Red Zone and NBA sports widgets with self provisioning features, HSN – Shop by Remote widget, NBC Winter Olympics iTV application, FiOS Mobile Remote – an innovative feature where Verizon smart phones become advanced FiOS TV remotes.

The Widgets platform is unique as it allows video content partners, advertisers and game developers to generate new revenue streams by creating and deploying their own applications on Widget Bazaar – FiOS TV’s newly launched application store.

New applications take between 6-12 weeks from concept to launch. This is a record within the US cable industry where a 6- 12 month cycle is traditionally required to launch ITV applications.

Prior to Maitreyi’s work in Verizon iTV, she was a technology strategy consultant in the consulting firm PRTM.

Joe Laszlo, Director of Research
Interactive Advertising Bureau

As the IAB's director of research Joe Laszlo plays a key role in driving the IAB's thought leadership among members and across the industry at large. Laszlo manages most major IAB research initiatives, provides guidance and advice for IAB members with research questions, and oversees the IAB's Research Council. Laszlo's research projects have included writing an IAB white paper on the state of mobile interactive advertising and he is currently spearheading an IAB project to assess online video ad effectiveness. Laszlo is also overseeing the completion of major IAB guideline initiatives around click and audience measurement.

Laszlo began his IAB career in September, 2007, following an eight-year tenure as a research director at Jupiter Research. During his time at Jupiter, Laszlo was widely acknowledged as an authority on numerous aspects of the technology and business of interactive media.

Laszlo holds an M.A. from the Fletcher School of Law and Diplomacy at Tufts University and a B.A. in East Asian studies from Columbia University. He lives in New York City.

Warren Lee, Venture Partner
Canaan Partners

Warren Lee is one of the preeminent digital media investors in the industry. A recognized thought leader on the future of online advertising and the evolution of the media landscape, Warren joined Canaan Partners’ East Coast office in 2005 and is based in New York City. He focuses on investments in digital media companies that are successfully leveraging the creative know-how of Madison Avenue and the technological advances of Silicon Valley to become global leaders.

Warren led Canaan’s investments in Tremor Media, the world’s largest online video advertising network; Motionbox, the leading personal video sharing service; Associated Content, “The People’s Media Company”; and Vivox, the leading provider of voice services for online games and virtual worlds.

Warren is also the co-creator and host of Startup@Work Founders Speakers Series, an ongoing event series in which he interviews successful entrepreneurs and angel investors from across the country. He has been widely interviewed in publications such as The Wall Street Journal, TechCrunch, PaidContent, and MediaPost, and writes articles on online advertising for AdAge, The Wall Street Journal, and other publications. He has spoken at leading conferences, including OMMA Global, OMMA Video, OnMedia, Media Summit NYC, NewTeeVeeLive, Digital Hollywood, AdTech, Interactive Local Media, Wharton Private Equity and Venture Capital Conference, AlwaysOn Venture Summit, and Digiday:Video Upfront.

Warren previously worked at Comcast Interactive Capital, where he led the media firm’s investments in, and served on the boards of, several global technology companies, including Arbor Networks (acquired by Tektronix), Arroyo Video Solutions (acquired by Cisco), Broadbus Technologies (acquired by Motorola), CommunityConnect (acquired by Radio One), Counterpane Internet Security (acquired by British Telecom), netForensics, ReefEdge (acquired by Symantec), and Tripwire. Before joining the venture community, Warren gained hands-on operational experience serving as an engineer and project manager at Solectron Corp., a corporate development manager at Sun Microsystems, a management consultant at The Boston Consulting Group, and an investment banker in Alex Brown’s technology group.

Warren holds a BS in computer science and BA in economics with honors from Stanford University and an MBA from The Wharton School. He currently sits on the boards of, Peer39, Tremor Media, and Vivox.

Al Lieberman, Executive Director, EMT Program, NYU Stern School of BusinessAl Lieberman, Executive Director, EMT Program
NYU Stern School of Business

Al Lieberman is the Clinical Associate Professor of Marketing Entrepreneurship and Innovation and the Executive Director of the Entertainment Media and Technology Program at New York University’s Stern School of Business. In his current position, Professor Lieberman teaches several courses including in The Marketing of Entertainment Industries. Global Impact of Entertainment, The Business of Producing, Sports Marketing, and a Los Angeles based course called The Craft & Commerce of Cinema.

Professor Lieberman has been with NYU Stern for more than six years. His primary research areas of interest include film festivals and entertainment globalization. Before joining NYU Stern, Professor Lieberman served as the Executive Vice President of Young and Rubicam Direct Response Division and managed the advertising accounts of Fortune 500 companies. He then joined Simon and Schuster as World-Wide Director of Marketing and became Executive Vice President of the company’s Silhouette Books division. Professor Lieberman was also the founder and CEO of Grey Entertainment, an advertising and marketing company whose client roster included Warner Brothers Studios, ABC Entertainment, News American Corp., Harper Collins Publishers and a variety of theater and arts companies.

Professor Lieberman received his Bachelor of Science in labor relations from Cornell University and his master’s degree in marketing from NYU Stern.

Al Lieberman, Executive Director, EMT Program, NYU Stern School of BusinessScott Lincke, Sr. Director of Products
Yahoo! Connected TV

Scott Lincke is the Sr. Director of Products for the Yahoo! Connected TV group. Scott leads the product management and user experience teams in the developing product strategy & roadmap, product definition and user interface design. Scott brings a strong background in interactive TV product management and engineering to his position. Prior to Yahoo!, Scott held executive roles at WebTaps, a company that developed technology to enable fun and efficient web browsing on HDTVs and VP of Product Management at Hillcrest Labs, leading development motion control products.

Scott has also held leadership roles in the mobile computing industry. While serving as Director of Wireless Products at Palm Inc., Scott drove the company's early wireless business strategy and product plans, which included determination and prioritization of markets, wireless technologies and software solutions for use in the company's wireless communicator products. His strong grasp of technology and product lines comes from his early career experience as a Software Engineer at Arthur Andersen & Co. and as Project Technical Leader at Hewlett Packard, Inc.

Scott holds a BS degree in computer science from Indiana University and an MBA from the Haas School of Business at the University of California, Berkeley.

Mark Mackenzie, Senior TMT Thematic Analyst

Mark Mackenzie heads Telecom, Media & Technology Venture Capital at AllianceBernstein and is the Senior TMT Thematic Analyst. Mark analyzes emerging trends and utilizes that knowledge to drive venture capital and public market investments. In this cross-over roll, Mark leverages the largest publicly traded money manager (AB has about half a trillion dollars under management) on behalf of his private investments - offering operational guidance, strategic vision, introductions to large TMT companies and insight into Wall Street's thinking. Mark's portfolio includes Brightcove (online video), Hillcrest Labs (digital home), Impinj (RFID), Jumptap (mobile advertising), Obopay (mobile payments), Vette (Data Center Cooling) and Visible World (intelligent TV advertising). He recently sold Pure Digital (maker of the Flip camcorder) to Cisco.

Prior to his current role, Mark was at AllianceBernstein's sell-side subsidiary Sanford C. Bernstein & Co. where he co-founded the Media & Communication Strategy team. In this role, Mark co-authored books on the digital home, internet video and media's digitalization. Prior to co-creating the M&C Strategy team, he was part of Bernstein's Global Media research team covering large, publicly traded companies such as Comcast, Disney and Time Warner. Before joining Bernstein, he was a Telecommunication, Media & Technology investment banker with Lehman Brothers in New York and London and a Manager for PricewaterhouseCoopers in Beijing. Mark also worked for PwC in London where he co-founded a company, Pilgrim House Services. Mark has an MBA from NYU Stern and is a CPA.

Tara Maitra, VP & GM of Content Services & Advertising Sales

Tara Maitra serves as Vice President, General Manager of Content Services for TiVo. In this role, Maitra is responsible for cultivating relationships with content companies and unique content offerings for delivery via broadband.

Previously, Maitra served as Senior Director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming.

Prior to Comcast, Maitra was Executive Vice President, General Manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia’s established print franchises. Her accomplishments include launching video services on Comcast and Real Networks.

Ms. Maitra also held a series of editorial and management positions at NBC, including Vice President, General Manager of CNBC/Dow Jones Business Video, a joint venture of NBC, Microsoft and Dow Jones. There she led the development and managed one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models.

A graduate of Washington and Lee University, located in Lexington, Virginia, Ms. Maitra holds a B.A. in Journalism and Psychology.

Aaron McNally, Manager TV Ads
Google, Inc.

Aaron McNally is a the head of sales for the TV Ads group at Google, Inc., joining the company in May 2007. He manages a large team that is responsible for recruiting agencies and advertisers to use the Google TV Ads platform, an online marketplace for buying, selling and measuring TV advertising.

Prior to Google, Aaron was Vice President, International, at DIRECTV, Inc. In his three and a half years there, he launched and developed DIRECTV'sWorldDirect service, targeting the ethnic television audience in the U.S. with over 50 channels and dozens of channel packages in 14 languages. Aaronjoined DIRECTV in 2004 after the acquisition of a controlling interest in the company by News Corporation, where he was the Director of Satellite Platforms.

Aaron had worked at News Corporation and its subsidiaries his entire career prior to joining Google, beginning at Fox International in 1993, where he helped launch Fox's first international channel, Canal Fox. After Fox's acquisition of NFL programming rights in 1994, he launched Fox Sports Latin America the following year, airing live NFL games and other football-related programming in 18 countries. In 1995, Aaron left Fox International to become Director of Programming and Executive Producer for the domestic and international Spanish-language services. While there, he proposed and helped develop the first international sports channel for the US audience, called Fox Sports World (now Fox Soccer Channel).

Aaron graduated cum laude from the University of California, Los Angeles with a B.A. in Communication Studies. He also has an M.B.A. from the University of California, Berkeley. He lives in New York City.

Mark Mitchell, Chief Relationship Officer
Canoe Ventures

Mark forges collaborative partnerships with national cable and broadcast television networks for Canoe Ventures, working with them to enhance their sales and programming with cable’s advanced advertising capabilities.

Mark’s background covers a broad spectrum of broadcast and digital media. To mention just a few of his previous roles, Mark spent five years at Premiere Retail Networks (PRN) helping to build it into the nation’s largest retail television business. During Mark’s tenure, advertiser adoption across PRN’s family of networks increased five-fold. Before that he spent more than 10 years with the ABC Television Network, holding several senior management positions. While serving as EVP of Sales and Marketing for Office Media Networks, they, in association with Dow Jones & Company, launched the Wall Street Journal Office Network, a digital media and event services network deployed in premier office buildings across the nation’s top Designated Market Areas (DMAs). Mark holds a B.A. from the University of Florida.

Mike Monello, Co-Founder & Executive Creative Director

Mike Monello has been intimately involved in the creative development of every project that has come through Campfire's doors. From Beta-7 for Sega and True Blood for HBO to Frenzied Waters for Discovery, he's led work that has been awarded top honors at the One Show, Clio, Mixx, ad:Tech, and Addy awards. A vocal force in the world of transmedia storytelling, Mike has spoken at many prestigious events, including Futures of Entertainment at M.I.T. and SXSW Interactive. Prior to co-founding Campfire, Mike was a co-creator of 'The Blair Witch Project'; a movie that changed the way marketers approached the Internet. Before that, he worked at the Florida Film Festival for five years, where he did everything from selling tickets to acting as program director. Mike graduated from the University of Central Florida with a BA in Motion Picture Technology.

Frank O'Connor, Franchise Development Director

Frank brings almost 13 years of experience in the video game industry, starting his career as a video game journalist and eventually segueing into the development world. Frank joins Microsoft’s Halo endeavor from Bungie Studios, where since 2003, he worked on everything from community development and marketing, to game story, dialog and script. In his new role, he’ll be responsible for the careful and considered growth of a beloved fictional universe and cast of characters.

Shelly Palmer, Host, Live Digital with Shelly Palmer
NBC Universal

Shelly Palmer is the host of NBC Universal’s, Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5’s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards). He invented the underlying technology for Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. His professional vitae includes years of experience in television production and musical composition. Twice Emmy® Award-nominated, Mr. Palmer created and produced HotPop, a teen lifestyle and music show airing on Starz/Encore’s WAM! A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP’s) 12th Annual Film and Television Music Award for ABC’s hit series Spin City. He was also recognized the following season in the category of “Most Performed Television Themes.” Palmer’s music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the “real” cat singing the classic “Meow, Meow, Meow, Meow.” He is a weekly columnist for the Jack Myers Media Business Report, The Huffington Post and a technology commentator for CNN and CNNi. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything and the upcoming, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (2010, Lake House Press) For more information, visit

Jack Perry, CEO

Jack Perry is a pioneer in the Internet media industry, creating a number of ground-breaking solutions for broadcasters and electronics manufacturers over the course of his 22-year career. Most recently, he founded Syncbak, Inc., a media technology company that is taking broadcast television to the Internet.

During his thirteen-year tenure (1996-2009) at Decisionmark Corp. (a 2004 Inc. 500 fastest growing company), Perry created:

* The technology used by satellite companies, television networks and affiliates to manage the delivery of network programming over satellite
*, the first-web based EPG/DVR utility, that grew to over one million registered users
*, a site used by millions of consumers in the transition from analog to digital broadcasting
*, a web-based technology used by every ABC, CBS, NBC and Fox television station

Perry holds eight patents related to delivery of entertainment content over-the-air, over-satellite and over-the-Internet. He is a respected figure inside the beltway on issues related to digital entertainment, copyright and communications law and has testified before US Congress twice. In 2005 he joined representatives of Microsoft, Verizon and Comcast to brief Congress on the impact of Internet protocol-enabled services in the communications industry.

Perry was inducted into the Academy of Digital Television Pioneers in 2002 and nominated for an Academy Award (Best Industry Leadership) in 2005. He was also elected to National Academy of Television Arts & Sciences in 2003 and named one of the 40 most influential people in the consumer electronics industry the same year. He continues to be a frequent speaker on the future of television, content and copyright protection at broadcast industry events including CES, NAB, NATPE, NAB Futures Summit, iHollywood, ATSC, Digital Hollywood, DTV Symposium and others.

Prior to Decisionmark Corp., Perry held CEO posts at Interactive Resources and Spanning Tree Technologies and leadership positions at Powercore (Network Scheduler, 1993) and CE Software (QuickMail, 1995). In 1989, he founded his first software company, RunningCounts, and later joined forces with Prisma Software to market the product as RunningBest.

David Puner, Director of Social Media
Havas Digital

David joined Havas Digital in April 2010 as Innovation Director for Innova, the company’s digital innovation group. Innova works alongside teams and clients to ensure a thoughtful strategic product is being developed and teams are consistently bringing new ideas and opportunities to clients. In October 2010, David was promoted to Director of Social Media for the agency. In this role, Puner acts as the social advisor for Havas Digital, developing the best social practices and programs. He will also guide Havas Media’s proprietary 4i Social Planning process.

Prior to joining Havas Digital, David was with Dunkin’ Brands, parent of Dunkin’ Donuts and Baskin-Robbins, where he ran, and was the voice* of Dunkin' Donuts' cross functional social media efforts. At Dunkin', David established and drove DD’s award winning social program, emerging as a well-regarded voice in the social media industry. Pre-Dunkin', David worked as a writer/reporter/blogger for various mediums, which included contributions to The New York Times, Salon, ESPN, GOOD Magazine, and David also worked as TV producer for such entities as David Letterman, Colin Quinn, and A&E/History Channel.

David received his bachelor’s degree from Colgate University and master’s degree in journalism from NYU. He is putting his education to use as a regular contributor to Havas Digital’s US blog (

*They called him Dunkin' Dave.

Avner Ronen, Founder & CEO

Named one of Rolling Stone's "Agents of Change" for 2009, prior to boxee Ronen was the Head of Corporate Development and M&A for Comverse, Inc. a leading provider of software and service to Telecom service providers. Ronen was responsible for acquisitions valued at $450M, which were key to the company's evolution from a Voicemail company to a Billing and VAS provider.

Ronen joined Comverse in 2002 when they acquired Odigo, a company he co-founded in 1998. Odigo was one of the early Instant Messaging services on the web serving over8M users worldwide, and earned Ronen the 2002 honor of being a member of Crain's 40 under 40.

Prior to Odigo Ronen served for 4.5 years in the Israeli Defense Force in the special computer unit, MAMRAM.

Frank Rose, Contributing Editor, Wired
The Art of Immersion

Frank Rose is the author of The Art of Immersion: How the Internet is Remaking Hollywood, Madison Avenue, & the Way We Tell Stories, to be published in February 2011 by W.W. Norton. As a contributing editor at Wired, he has written extensively on the impact of technology on media and entertainment, covering such topics as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, and the posthumous career of Philip K. Dick in Hollywood. He also serves on the editorial board of Boulder Digital Works, the digital education program of the University of Colorado. Before joining Wired in 1999, he served as a contributing writer at Fortune and as a contributing editor at Esquire and at Travel + Leisure. His work has also appeared in New York, The New York Times Magazine, Rolling Stone, Vanity Fair, and the Village Voice, where he got his start covering the punk scene at CBGB. He has led debates about the future of media at the Cannes Film Festival, South by Southwest, the UN’s World Summit on the Information Society, and numerous other venues. His 1989 best- seller West of Eden, about the ouster of Steve Jobs from Apple, has recently been republished in an updated edition. He is also the author of The Agency, an unauthorized history of the oldest and at one time most successful talent agency in Hollywood.

Ned Sherman, CEO & Publisher, Digital Media WireNed Sherman, CEO & Publisher
Digital Media Wire

As CEO, Publisher and Executive Editor of Digital Media Wire, Inc., Ned Sherman works at the center of the rapidly growing digital media industry, where he brokers relationships and keeps a tab on the most important developments shaping the industry. According to the Wall Street Journal, "Publisher Ned Sherman is more than the average pundit: He is an attorney and has an inside grasp of what is happening."

Ned has established Digital Media Wire as a leading online media company that provides daily news, information and community to tens of thousands of executives and professionals at entertainment, media and technology companies throughout the world and owns and produces nine annual conferences. The advertising, sponsorship, client, partner and subscriber relationships that Ned has brokered make Digital Media Wire one of the best known media and entertainment industry brands to emerge in the digital age.

Ned is a frequent speaker at industry events in the U.S. and overseas and has been quoted in publications including American Lawyer, The Los Angeles Times, The Hollywood Reporter, Billboard and Crain's Mermigas on Media, interviewed and featured on C-SPAN, National Public Radio (NPR), NY1 Evening News and nationally syndicated radio shows, Inside Digital Media and WebTalk, and recognized in the Wall Street Journal.

Before co-founding Digital Media Wire, Ned spent seven years as a corporate and entertainment attorney practicing at several of the leading law firms in the world.

Ned is active in alumni affairs for Brown University and is currently Los Angeles Chair for Brown University's Alumni Interview Program. He has traveled extensively from Europe to Asia to South America to Northern Africa. Ned is married and lives with his wife, son and daughter in Los Angeles, California.

Alan Seiffert, SVP
SyFy Ventures

Alan Seiffert joined Syfy in May 2009 in the newly created role of Senior Vice President, Syfy Ventures, reporting to Dave Howe, President, Syfy. He is based in the New York office.

Syfy Ventures is Syfy’s long term growth initiative to develop a portfolio of businesses and joint ventures, designed to tap into the sci-fi consumer’s deep affinity with one of the world’s biggest and most lucrative entertainment genres.

In his role, Seiffert assesses, develops and implements new business strategies and partnerships that extend the Syfy brand into new markets and generate significant incremental revenue. Target growth areas include digital gaming, mobile, technology, licensing and merchandizing, and the youth market. Seiffert works closely with all internal and external stakeholders to identify and exploit opportunities and manage commercial activities.

Since joining Syfy, Seiffert has broadened the powerful Syfy brand by spearheading numerous far-reaching and groundbreaking initiatives, from TRION / World Wide Biggies (Syfy Kids) to THQ (deBlob and Red Faction). Through Seiffert’s efforts, Syfy is rapidly becoming a worldwide name in the products, toys, gaming and kids industries.

Prior to Syfy, Seiffert had been Senior Vice President, Business Development & Partnerships, CNBC Asia Pacific since 2006, where he developed, directed and implemented strategic business plans for the division. Key responsibilities included identifying merger and acquisition targets, structuring and closing deals, managing existing joint venture relationships, nurturing strategic partnerships in emerging markets and launching new CNBC-branded digital products across the region.

He launched his career at NBC Universal in 2002 as Vice President, Business Affairs, serving as the key negotiator for NBCU’s first-run syndication division on acquisition, development, and talent.

Before joining NBCU, Seiffert was Assistant General Counsel for the National Basketball Association. There, he managed global programming transactions for the exhibition of NBA games and related products for over 200 global clients on all broadcast and digital platforms. From 1994-2000, he was at Fox Entertainment Group in a variety of roles with his most recent as Vice President, Business and Legal Affairs for FOX’s first-run television syndication unit.

Mr. Seiffert has a J.D. from the University of Michigan Law School, an M.A. from NYU, and a B.A. from California State University, Northridge.

Dan Suratt, EVP, Digital Media & Business Development
A&E Television Networks (AETN)

Dan Suratt is Executive Vice President, Digital Media and Business Development, of A&E Television Networks (AETN), a position he held at Lifetime Networks beginning in June 2006 and until its acquisition by AETN in 2009. Based in New York, he reports to Abbe Raven, President and CEO of A&E Television Networks.

In his role, Suratt, who has won six Emmy® Awards, is responsible for all strategic, operational and editorial functions, and business development efforts, for AETN Digital, as well as the broadband and mobile elements of A&E, History, Lifetime, Lifetime Movie Network and BIO. These include,,, and, as well as additional digital assets such as, a unique site where fashion meets games;, a hit dress up fashion site;, a community site for women; and Lifetime Games.

Under Suratt’s leadership, Lifetime aggressively expanded its digital activities to become the ultimate digital source for women’s entertainment and escape. Collectively, Lifetime Digital sites registered an all-time high 3.8 million unique visitors and 93 million page views in May 2009 (comScore Media Metrix). During his three-year tenure, Suratt oversaw 319% growth in unique visitors and 901% growth in page views based on internal metrics.

Before joining Lifetime, Suratt was Vice President, Business and New Media Development at NBC Olympics, a position he held since December 2004. In this role, Suratt was responsible for all of NBC Olympics’ business and new media development opportunities and operations, including developing partnerships and new media initiatives across mediums ranging from, Google and to DirecTV, Echostar and TV Guide Channel. He also created both sponsored and non-sponsored programming and branding concepts for on-air execution for NBC Olympics’ sales team.

Suratt joined NBC in 1995, when his positions included Director of Business Development, as well as Producer on the 2000 Summer Games in Sydney, Australia, and 2002 Winter Olympic Games in Salt Lake City. Throughout his tenure with NBC, Suratt worked three Summer Olympics and two Winter Games. During the 2002 Winter Games, he managed and booked the Olympic Medals Plaza musical acts, which resulted in such marquee performances from the Dave Matthews Band, Foo Fighters, Sheryl Crow and ‘N Sync, and was dubbed, “the hottest ticket” around by USA Today and Access Hollywood.

After the 1996 Atlanta Summer Olympics, Suratt worked on the 1997 and 1998 NBA on NBC regular and post-season productions – earning an Emmy® for the 1997 NBA on NBC Finals coverage – and the 1997 National League Championship Series and World Series broadcasts. He also developed and executed programming for special events, including the NBA Finals U2 Live performance during halftime. Suratt began his career with the NBA in 1993.

Suratt graduated from Middlebury College in Vermont with a Bachelor of Arts degree and received his Master of Business Administration from New York University’s Stern School of Business. He currently lives in Brooklyn, New York, with his wife and two sons.

Georg Szalai   NY Bureau Chief & Business Editor
The Hollywood Reporter

Georg Szalai is the NY bureau chief and business editor at The Hollywood Reporter. In those roles, he oversees all business and financial news coverage at the publication and is its NY industry liaison. He joined THR as a business reporter in Oct. 2001.

Previously, Georg served as media/entertainment/advertising industry reporter for BridgeNews, a financial news wire service. He started at BridgeNews as a headline writer in 1999 before becoming a general assignment and then industry beat reporter.

Georg is a native of Vienna, Austria.

He has appeared as an industry expert and commentator on CNBC, Fox News, CNN, the BBC, Bloomberg TV, NPR, AP Radio and other media outlets. He has moderated panels at the Tribeca Film Festival, the Center for Communication and others.

Christy Tanner, SVP & GM
TV Guide Digital

Christy Tanner is General Manager of, a leading entertainment and video content destination serving more than 21 million unique monthly visitors. She is responsible for the company’s strategy and day-to-day leadership of’s technology, business development, product development, marketing, editorial, and design teams. Since joining the company in 2006, Ms. Tanner led a transformative integration of’s marketing, editorial and social media practices, with a goal of engaging entertainment fans wherever they are online. As a result, the site’s traffic has surged more than 400% and its user engagement metrics (visits, page views, and visit per visitor) are the highest in its competitive category. Successful product launches include the Online Video Guide, a best-in-class video search engine for professional video content, syndicated widgets that allow partners to embed’s content and products, and fan pages for over 300,000 TV shows, celebrities and movies. Ms. Tanner has made appearances on Good Morning America, The Today Show, CNN, and MSNBC. Prior to, Ms. Tanner served as Director of Business Development and Marketing for Newsweek Budget Travel Inc., where she was responsible for growing revenue through partnerships and new business ventures. She managed the company’s digital media strategy and day-to-day operations, including the successful launches of and a syndicated television show distributed in over 80% of U.S. households. Previously, Ms. Tanner worked for Reed Elsevier, publisher of Variety and Broadcasting & Cable, and Wolters Kluwer as an online business development and marketing executive. She started her career in media as a reporter and editor for The Associated Press and The (Memphis) Commercial Appeal, where she won awards from Scripps Howard and the Society of Professional Journalists. Ms. Tanner has a B.A from Brown University and an MBA from Columbia Business School.

Mike Vorhaus, President
Magid Advisors

Mike Vorhaus, President, Magid Advisors founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.

Phil Wiser, Co-Founder, Chairman & President

Phil Wiser is co-founder, chairman and president of Sezmi. Prior to Sezmi, formerly known as Building B, Wiser served as chief technology officer of Sony Corporation of America (SCA). In this role, Wiser led SCA’s overall digital media business and technology strategy and was responsible for coordinating these efforts across Sony’s content and electronics companies. Wiser joined Sony Music in 2001 as the leader of their digital media group. He forged the ground breaking deals with iTunes and pioneered the mobile music space during his tenure at Sony Music.

Prior to joining Sony Music, Wiser co-founded Liquid Audio, Inc. and served on its board of directors and as chief technology officer. At Liquid Audio, Phil created the first commercial internet music distribution platform and led the creation of key technologies that now enable the digital music marketplace. Wiser holds a series of patents in digital music distribution, audio compression and processing and security as a result of these efforts.

Prior to Liquid Audio, Wiser worked extensively in Silicon Valley developing audio algorithms and audio processing systems for several professional and consumer audio organizations including Chromatic Research, Studer Editech Corporation, Sonic Solutions and Euphonix.

Wiser holds a summa cum laude bachelor’s degree in electrical engineering from the University of Maryland and a master’s degree in electrical engineering from Stanford University. He spent time at the world-renowned Center for Computer Research in Music and Acoustics (CCRMA) during his tenure at Stanford.

Craig Woerz, Co-founder and Managing Partner, Media Storm
Chief Interactive Officer,

Widely recognized as a media pioneer for nearly a decade, Craig Woerz, co-founder and managing partner of Media Storm (, has utilized a non-traditional approach to traditional media by incorporating such platforms as iTV, interactive out-of-home and mobile to significantly maximize the agency’s entertainment clients’ traditional media spends.

Advertising Age has named Mr. Woerz a “Media Maven,” and specifically noted his innovation in interactive media. Among his agency’s recent work includes innovative campaigns with TiVo, Comcast, Cablevision, EnSequence and NAVIC on telescoping and triggers to different linear and non-linear ‘hubs’ in the television space. Mr. Woerz leads the charge with an average of 2+ iTV campaigns per week while concurrently compiling key data-point metrics that inform future efforts, optimize the target and make television media the most ‘actionable’ possible. His work with Cablevision on a dedicated branded VOD channel was an industry first and boasted record breaking views over the course of its multi-year term.

Media Storm signed a ‘Partner’ deal to utilize DIRECTV for interactive TV and advanced advertising applications. This makes Media Storm one of the top 3 ad spenders with the digital satellite entertainment service provider and a very influential client of DIRECTV inside the entertainment space.

Since leaving AOL Time Warner in 2001 and founding Media Storm with then co-worker Tim Williams, Mr. Woerz has seen their agency grow strategically and organically from just the two of them and a couple of accounts into a major strategic media player in the entertainment space. Today, the agency represents more Entertainment brands under one roof than any other agency in America. With media and creative offices in Manhattan and South Norwalk, Conn., Media Storm employs some 85-plus people and heralds many blue-chip brands such as The Academy of Motion Picture Arts & Sciences, CMT, Flip Video, FX Network, Food Network, Fox, NBCU Movies On Demand and 20th Century Fox.

In October 2009, Media Storm announced the launch of BOLT, a new division focused solely on developing and implementing campaigns utilizing iTV, addressable advertising and VOD platforms. BOLT will provide brand marketers with best practice alternatives for using the television medium in non-traditional and more engaging ways. Mr. Woerz serves as chief interactive officer of this new division.

Mr. Woerz has had entertainment and creativity in his blood as long as he can remember. After graduating Trinity College (Hartford, CT), he started his career in advertising and spent his weekends and most weeknights touring from Maine to Georgia with the band New Brown Hat, which he founded with high school and college friends. He and his band mates started a record label, secured retail distribution and self marketed the band’s tours and CDs. He claims he might be running a record label today rather than an ad agency had his band days happened a bit later to ride the Internet wave.