LINO GARCIA
General Manager, ESPN Deportes
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Lino Garcia was named general manager of ESPN Deportes in June of 2003. He is based in ESPN’s offices in New York and reports directly to Russell Wolff, senior vice president and managing director, ESPN International. Garcia is responsible for guiding ESPN Deportes on a day-to-day basis in all areas of operation, including programming, production, affiliate sales, and marketing. Garcia’s pivotal role with ESPN Deportes was recognized by Sports Illustrated, which recently named him to its annual list of the 101 most influential minorities in sports. Prior to joining ESPN, Garcia accumulated fifteen years of experience in the cable and satellite industry where he focused his efforts on marketing to the Hispanic community. He had served as vice president, affiliate marketing and local ad sales for Universal Television (2000-2003) and as vice president and general manager of Sony Entertainment Television (1998-2000), where he was responsible for all aspects of the Latin American cable television operation. Earlier in his career, Garcia held several director-level marketing positions with HBO and was instrumental in the development and launch of HBO en Español (1993-1998). Garcia’s marketing expertise has been recognized several times throughout his career. He has been the recipient of four Cable & Telecommunications Association for Marketing (CTAM) Awards, and in 1997, Garcia accepted the Se Habla Español Award Presented by Hispanic Business Magazine in the multimedia campaign category. In 1998, Garcia was honored with the NAMIC Excellence Award in Marketing. Garcia graduated from the University of Delaware in 1982 with a Bachelor of Arts degree in Psychology.