President & Chief Executive Officer, iN DEMAND NETWORKS


Rob Jacobson is presently President & Chief Executive Officer of iN DEMAND Networks. Rob joined the company in 1999 as Senior Vice President Programming/Business Development and through a series of successive promotions rose to Executive Vice President, to Chief Operating Officer and in May 2004 to President & CEO. Throughout his career, Rob has consistently demonstrated innovation in the sports and entertainment business and is widely recognized for the creation and development of sustained product differentiators for both cable and satellite. While at iN DEMAND, he created the Sports iN DEMAND umbrella and under it launched NBA LEAGUE PASS, NHL CENTER ICE and MLB EXTRA INNINGS. Moreover, Rob gave American television viewers their first taste of interactive television programming with the launch of the Emmy Award-winning NASCAR IN CAR. His latest innovation is the launch of INHD and INHD2, now cable’s fastest growing all-HD networks, which feature a mix of professional and college sports and general entertainment programming. Over the past few years, Rob also has guided the company’s transition to VOD, which has become one of cable’s most significant product differentiators. Prior to joining iN DEMAND, Mr. Jacobson was the head of DirecTV’s East Coast programming office and is recognized for the creation and development of Mega March Madness in conjunction with CBS Sports. Jacobson was also responsible for the DirecTV Multi-Cam Racing Series and Ivy League Friday Nights. Mr. Jacobson joined DirecTV from Fox/Liberty Networks where he was Vice President, Affiliate Sales and Marketing. Prior to that he served as Vice President, Programming and Business Affairs for American Sky Broadcasting, L.L.C. IN DEMAND Networks is owned by Comcast Cable Communications, Cox Communications, Inc. and Time Warner Entertainment – Advance/Newhouse Partnership. Further information about iN DEMAND Networks can be found at and about INHD at