LYDIA LOIZIDES
Analyst / Principal, Paphion Inc.

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Lydia Loizides serves as Principal of Paphion Inc., where she works with both public and private media and technology organizations on corporate strategy, product planning, and business development. Prior, Ms. Loizides was part of Ziff Brothers Investments were she lead qualitative and quantitative research efforts in the communications, media and entertainment sectors. Previously, she served as Senior Analyst with Jupiter Research, leading the research efforts in cable and satellite markets, personal technologies and entertainment and media. Before her tenure with Jupiter, she spent six years in software development. She served as Senior Product Manager for VSystems Inc. and Product Marketing Manager at Ncompass Labs Inc., now part of Microsoft, were she was instrumental in bringing leading-edge component and content management software technology to market. Leading cable MSOs, cable programmers, television networks, and technology vendors have contracted Ms. Loizides expertise in the design, execution and analysis of primary consumer research and business intelligence. She has spoken at numerous conferences and events, including NCTA, CTAM, American Electronics Association, Association of National Advertisers, and National Academy of Television Arts and Sciences. Ms. Loizides has been published in several leading industry publications, written technology courseware and manuals, and has also consulted for several leading distribution, media and advertising firms. She is an active member and committee member of various industry groups and alliances, including NAMIC, SCTE, National Television Academy of Arts and Sciences, and CTAM. Ms. Loizides received both her undergraduate and post-graduate degrees from Simon Fraser University in Vancouver, Canada. She lives in New York City.