
LESLIE MOONVES
Co-President and Co-Chief Operating Officer, Viacom
Chairman, CBS
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Leslie Moonves was named
Co-President and Co-Chief Operating Officer of Viacom in June 2004. In this
new role, he oversees all of Viacom's domestic and international broadcast
television operations, its radio division and its outdoor advertising
operations. Included in this vast area of oversight are CBS, UPN, CBS
Enterprises, King World, the Viacom Television Stations Group, Paramount
Television, Infinity Broadcasting and Viacom Outdoor.
In addition, Moonves continues
to serve as Chairman of CBS. He was promoted to Chairman and CEO of CBS in
2003, and prior to that, was President and Chief Executive Officer, CBS
Television, a position he was elevated to in April 1998. He joined CBS in
July 1995 as President, CBS Entertainment.
Moonves' impact at CBS has been
felt across all divisions. Under his leadership, CBS has been the top-rated
network in three of the past five seasons and its primetime lineup has
become the most profitable of all the broadcast networks; CBS Entertainment
has developed hit programs that appeal to a broad audience; CBS Productions,
which was recently merged into Paramount Network Television, has been a
leading supplier of programming; CBS Sports is the most prolific supplier of
television sports impressions in the industry; CBS News continues to
distinguish itself as the industry's pre-eminent news operation by breaking
major stories such as the Iraqi prison abuse scandal; UPN, thanks to hit
shows like "America's Next Top Model," has made a turn-around, the reality
series' second cycle helped increase the network's ratings among 18-34
female viewers; and King World Productions continues to be the industry's
top supplier of syndicated programming, including hit shows such as "Wheel
Of Fortune," "Jeopardy!," "The Oprah Winfrey Show" and "Dr. Phil," and
off-network shows such as "Everybody Loves Raymond."
Under Moonves' aegis, CBS has
also developed television's Number One drama, "CSI: Crime Scene
Investigation"; the king of reality series, "Survivor"; and hit series such
as "Everybody Loves Raymond," "The King of Queens," "CSI: Miami" and
"Without A Trace."
These efforts have paid huge
dividends for the Network, which last season placed first in the November,
February and May sweeps for the second consecutive year. CBS finished the
2003-2004 season as America's Most Watched Network, winning by its largest
margin of victory, more than two million viewers, in 14 years. The Network
also won in the adults 25-54 demographic for the first time since 1980. And
it narrowed the gap to just 0.03 of a rating point behind NBC in the 18-49
demo, its best competitive position since 1993.
In the latest Upfront, the
period when the Networks sell the majority of their commercial time for the
year to advertisers, CBS and UPN were the only networks to improve their
advertising sales from the previous year, with both earning double-digit CPM
increases.
Moonves joined CBS from Warner
Bros. Television, where as President, he oversaw a television division that
supplied the greatest number of programs to network television for nine
consecutive years, culminating in a record-setting 22 series (including
"ER," "Friends" and "The Drew Carey Show") on the 1995-96 network schedules.
He had been President of Warner Bros. Television since July 1993, when
Warner Bros. and Lorimar Television combined operations. From 1989 to 1993,
he had been President of Lorimar Television. He joined the company in 1985
as executive in charge of its movies and mini-series, and became head of
creative affairs in 1988. Series under his aegis include "Dallas," "Knots
Landing" and "Falcon Crest," on CBS, and "Perfect Strangers," "Full House,"
"Max Headroom," "Homefront," "Reasonable Doubts" and "I'll Fly Away."
Earlier in his career, Moonves
was Vice President of movies and mini-series for Twentieth Century Fox
Television, where he was also in charge of first-run syndication and
pay/cable programming. He had previously been Vice President, development,
for Saul Ilson Productions (in association with Columbia Pictures
Television) and a development executive for Catalina Productions.
Upon graduation from Bucknell
University, Moonves pursued an acting career at New York's Neighborhood
Playhouse, studying under the renowned Sanford Meisner. He performed in
numerous stage and television productions before opting to produce plays on
Broadway and in Los Angeles.
Moonves is a member of the NCAA
Advisory Board, the board of directors of the Los Angeles Free Clinic and
the board of trustees of the Entertainment Industries Council. He is a
trustee of the National Council for Families and Television and of the
American Film Institute and is past president of the Hollywood Radio and
Television Society. He is also co-chair of the Los Angeles Board of
Governors of the Museum of Television & Radio.
In March 2003, Moonves was
honored by the International Radio and Television Society as the recipient
of the Gold Medal Award, one of most prestigious honors in media and
entertainment. Since joining CBS, Moonves has also been named Variety's
Showman of the Year and Entertainment Weekly's Most Powerful Man in
Hollywood and received the Casting Society of America's Career Achievement
Award.
He is also a past recipient of
the American Jewish Committee's Sherrill Corwin Award, given to outstanding
leaders in the entertainment and communications industry. |