Editor-in-Chief, Broadcasting & Cable


For more than 15 years, J. Max Robins has written about the media for publications ranging from the New York Times to the Village Voice. Currently, he is Editor-in-Chief of Broadcasting & Cable. 

Before joining Broadcasting & Cable, he was a senior editor at TV Guide. Since joining TV Guide in 1995, he has written, “The Robins Report,” an insider column about the television business, as well as several features for the magazine.

Robins came to TV Guide from Variety where he was TV editor and in that capacity directed the publication’s coverage of the industry. In his six-year tenure at Variety he wrote extensively on television news, the networks, the production community, cable and new media technologies. Robins also wrote Variety’s “Wired” column, a behind-closed-doors look at the television industry. In addition, he was supervising producer on the TV special “The Year of Living Cautiously: Variety Looks at the Fall TV Season” and a consulting producer on “The United States of Television,” a documentary series for Channel 4 in England. Robins also contributed a chapter on the rise of tabloid TV to Variety’s History of Show Business, published by Harry N. Abrams Inc. During his last two years at Variety, Robins also wrote a column for the London-based Modern Review.

Before joining Variety in 1989, Robins was a senior editor of Channels magazine. At Channels, he wrote a monthly column on TV news, as well as several cover stories chronicling everything from the rise of reality-based TV to the ascension of MTV.

Throughout his career Robins has commentated about the media and entertainment industry on television and radio. He has been a frequent guest on several television shows, including the CBS Evening News, the NBC Nightly News, the Today Show, Charlie Rose and Adam Smith’s MoneyWorld. On radio Robins has contributed commentary to National Public Radio’s “All Things Considered,” “On The Media,” “Marketplace,” and is a weekly contributor to Boston-based Howie Carr’s nationally syndicated WRKO radio show.

In addition, Robins has lectured on the media at the Columbia University Graduate School of Journalism, New York University, National Association of Broadcasters’ annual convention, Center for Communication, the Cologne Media Forum, the Freedom Forum and the Financial Post of Canada Conference on Broadcasting.

Mr. Robins is a graduate of the University of Michigan and the Columbia University Graduate School of Journalism. He is married to poet and novelist Michele Somerville. They live in Brooklyn, New York with their three children Maria, Jack and Grace.