Mike Vorhaus is the managing director who founded the Magid Internet and New Media research and consultation practice in 1995, beginning with projects for AOL and Excite. Mike has participated in hundreds of studies for our clients and personally consults a number of leading Internet and gaming companies. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of major gaming companies, as well as the development of game concepts. Mike has also consulted on a number of film projects such as You've Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two administrations in the White House.