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We would like to extend a special thanks to all of our sponsors: Entertainment Technology Center @ USC, Macrovision, Move Networks, Davis Wright Tremaine, CEA, Parks Associates, Webcastr, Frank Magid Associates, CTM, Visual Effects Society, Producers Guild of America, Terpin Communications, NVPR, Social Radius, Mobile Monday, Mobile Excellence Awards, Web Television Week, Tubefilter, Billboard Publicity Wire, UCLA Anderson, EMF, and New York – Tokyo. PHOTO ABOVE: From Left: Digital Media Wire CEO & Conference Co-Chair, Ned Sherman; FOX Broadcasting Entertainment President, Kevin Reilly; and ETC Executive Director, David Wertheimer. In his keynote, Reilly was realistic and upbeat about the industry's future telling attendees that television is not dying, but "we're drawing down old business before we can monetize new business," and that has to change. This is a "great transitional time" for the television industry. Here are presentations from the event (more to come as approved by speakers):
Don't Miss
LA Games
Conference, April 28-29,
2009!
2009
SPEAKERS include...
Stan Rogow,
three-time Emmy-nominated producer, is executive
producer and director of "Gemini Division," roles he
first undertook with "Afterworld," Electric Farm
Entertainment's Webby-nominated, post-Apocalyptic epic about
a man trapped in a world without technology. Following his
huge success as executive producer of the popular series and
feature film "Lizzie McGuire" Rogow was the executive
producer of the Discovery/Kids on NBC series "Darcy's Wild
Life" and co creature "Flight 29 Down," and THE ABC FAMILY,
multiple humanitas nominated, STATE OF GRACE. His long list
of credits also include NBC's "Shannon's Deal," the
critically acclaimed show that was nominated by the
Television Critics Association for Best Show of the Year -
Tom Shales from the Washington Post called it "an
extraordinarily good series." The series "Middle Ages" was
given four stars by USA Today and Entertainment Weekly
called it "easily one of the most thoughtful, well-written
and beautiful acted series of the year." Rogow executive
produced and co-created both series. In this rare opportunity to meet one of
television's most successful producers at Future of
Television West, you will have the chance to hear his
thoughts on using TV assets as a marketing device to attract
viewers to an internet series and how to make money from a
series on the Web.
2 Days
– 60+ Speakers – 250+
Attendees Future of Television is a 2-day executive conference, unlike any other, that brings together key decision-makers from cable and broadcast networks, cable and satellite operators, high-tech, online video creators and distributors, production companies and advertising to focus on the future of television and online video. Over 5,000 senior executives have attended the event over the past seven years. Speakers have included some of the most powerful players in television including Leslie Moonves (Chairman, CBS), Mark Cuban (Chairman, HDNet /Owner, Dallas Mavericks), Jack Abernethy (CEO, Fox Television Stations), Bruce Rosenblum (President, Warner Bros. Television Group) and Tom Rogers (President & CEO, TiVo). Don't miss the opportunity to be part of the exciting developments shaping the future of television!
For more
information, please contact Jay Baage at 310-855-0033 or
email us at
television@digitalmediawire.com |
As
Corporate Vice President of the Media &
Entertainment Group at Microsoft Corporation, Blair
Westlake serves as the liaison within Microsoft for the
media and entertainment industries, including Hollywood,
broadcasters, cable/satellite programmers and the music
industry. He directs a cross-organizational group
responsible for business development, policies and content
licensing for services and products including Xbox Live
Marketplace Video store, Windows Media Center Edition PCs
and Zune. Before joining Microsoft, Westlake consulted for
various media companies including Comcast Corp. and NBC
Universal and was corporate executive vice president of
Gemstar-TV Guide International, Inc. Westlake was also an
executive of Universal Studios, Inc. (formerly known as MCA
INC.) for nearly 20 years, where he was Chairman of
Universal Television & Networks Group. Under Westlake's
leadership, Universal Studios broke new ground in creating
strategic alliances to build the Universal brand in the
global television arena, including long-term, multibillion
dollar channel carriage and content licensing agreements
with Germany's KirchGruppe, France's Canal+, Stream in Italy
and Sogecable in Spain. 
Felicia
Day is a professional actress who has appeared on TV
shows such as "House", "Strong Medicine", "Monk. She had a
recurring role as "Vi" in the last season of "Buffy the
Vampire Slayer" and can be soon seen in a four-episode arc
on the new ABC Family sitcom "Roommates". Currently,
Felicia is most widely known for her work in web video, and
co-starred in Joss Whedon's Internet musical "Dr. Horrible's
Sing-a-long Blog," Voted the Best TV of 2008 by Time
Magazine, Entertainment Weekly and People Magazine just to
name a few. She also can be seen in the web series "The
Guild", which she created, writes and stars in. "The Guild"
was the winner of the YouTube, Yahoo and SXSW Best Web
Series Awards for 2008 and for the first season alone
collected over 11 million hits web-wide. Recently, in a
ground-breaking deal, "The Guild" partnered with Xbox to
produce and release Season 2 on the Xbox Marketplace as well
as other Microsoft distribution platforms. Felicia retained
complete creative rights and control of the show. Felicia
joins our "Stars of the Web" panel on March 25.
As
President of Entertainment of the Fox
Broadcasting Company (FOX), Kevin Reilly is
responsible for all primetime series and development,
late-night programming and creative strategy for the
network. He joined FOX from NBC, where he was President of
Entertainment from 2004 to 2007. Considered one of the
sharpest minds in the industry, Reilly is the man behind
such hits as "The Office", "Heroes", "Law and Order" and
"ER". Variety calls Reilly "a guy who gets it." In this
exclusive interview with ETC's Executive Director David
Wertheimer, Reilly will discuss the changing landscape of
television and media and why and how he believes television
can thrive
in the Internet world. Photo from Variety.
Other
speakers confirmed for the event include Funny or Die
Networks' CEO Dick Glover. Recently named as one of
DMW's "25 Digital Entertainment Executives to Watch," Glover
has developed Funny or Die into an Internet powerhouse and
an online home for videos featuring some of Hollywood’s
biggest stars. It helped launch the much publicized 2008
presidential candidacy of Paris Hilton and hosts a number of
the most viewed politically themed videos. A 20-year veteran
of broadcasting and media, Glover has a background as VP of
Broadcasting and New Media at NASCAR and held various senior management
roles at Walt Disney Company in their ABC and Internet Groups.
Promotional Buttons
We have a selection of buttons and badges for you to choose from. Add one to your website and blog,
and let your friends, clients, and partners know that you
are attending Future of Television West.
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2009 Speakers
Keynotes
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Kevin Reilly |
Blair Westlake |
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Stan Rogow |
John Edwards |
Panelists and Moderators
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Phil Wiser Co-Founder, Chairman & President Sezmi |
Kevin Yen Director of Strategic Partners YouTube |
Dick Glover CEO Funny or Die Networks |
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Mitch Berman CEO & Founder ZillionTV |
Ted Sarandos Chief Content Officer Netflix |
Felicia Day Creator, The Guild Owner, Knights of Good Productions |
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Marc DeBevoise SVP, Business Development & Strategy Starz Media LLC |
Sean Carey Senior Executive Vice President Sony Pictures Television |
Greg Goodfried Co-Founder, President and COO, EQAL Co-Creator and Executive Producer, lonelygirl15 and KateModern |
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Jim Louderback CEO Revision3 |
Andrew Wallenstein Deputy Editor The Hollywood Reporter |
David Wertheimer Executive Director The Entertainment Technology Center @ USC |
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Ben Huang Director of Product Management and Marketing, TV, Video & Music Business Microsoft Corporation |
Dani Grindlinger Director, Advertising Sales Operations and Strategic Initiatives TiVo Inc. |
Tim
Connolly VP, Mobile Distribution Disney/ABC/ESPN Media Networks |
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Lydia Loizides Vice President, Product Management Canoe Ventures |
Jason Kirk VP, Video & Entertainment MySpace.com |
Ned Sherman CEO & Publisher Digital Media Wire |
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Steve Mitgang CEO Veoh Networks |
David
Wolf Partner & Senior Executive Digital Transformation Accenture Media and Entertainment Practice Group |
Mike Vorhaus President Magid Advisors |
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Bill Bradford SVP & Chief Product Officer Fox Digital Media Fox Entertainment Group |
Christopher
Barry SVP, Digital Media and Business Strategy Sundance Channel |
Eric Berger SVP, Mobile Entertainment & Digital Networks Sony Pictures Television |
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Sibyl
Goldman Vice President, Movies, TV, omg! and Shine Yahoo! |
Bill Sanders President Pervasive Media |
Keith Richman CEO Break.com |
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Teemu
Huuhtanen President, N.A. Sulake Inc. |
Daniel Tibbets Executive Vice President GoTV Networks |
Allen DeBevoise Chairman and CEO Machinima.com |
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John DeMarchi EVP, Sponsorships & Distribution Saavn |
John
Lawson Executive Vice President ION Media Networks |
Ed
Montes EVP, Managing Director North America Havas Digital |
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Alex
Barkaloff Executive Producer, Digital Media Lionsgate |
Ariella Lehrer President & CEO Legacy Interactive |
Eric
Garland CEO BigChampagne |
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Brett Wilson CEO TubeMogul |
Liz Heller CEO & Founder Buzztones |
Dominic Field Partner & Managing Director Boston Consulting Group |
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Jim Eadie VP, Digital Distribution MTV Networks |
Colin Dixon Senior Analyst & IPTV Practice Manager The Diffusion Group |
Kraig Baker Partner Davis Wright Tremaine LLP |
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Phil Lelyveld Ent. Tech. and Business Development Consultant reelword.com |
Mike Bennett Founder & CEO Oil Productions (creator, Routes, Channel 4, UK) |
Jonathan Barzilay SVP, Programming and Advertising MediaFLO USA |
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Jonathan Handel Of Counsel TroyGould |
Ken Rutkowski Host & President KenRadio Broadcasting |
Dr. Seth Geiger President
SmithGeiger, LLC |
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Joy Marcus US General Manager Dailymotion |
Jarvis Mak SVP, Global Research and Insights Director Havas Digital |
Tricia Parks Founder and CEO Parks Associates |
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Joe Adalian
Deputy Editor/Columnist TVWeek |
Sharon Metz
VP, Vertical Marketing Macrovision Solutions Corporation |
Mark Wurtzel West Coast Sales Manager Google TV Ads |
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Michael Terpin Founder SocialRadius |
Tom Adams President Adams Media Research |
Alistair Jeffs Exe. Producer, Chief Operating Officer Oil Productions |
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Scott Brovsky President Brovsky Capital |
John Fitzpatrick Director of Business Development blip.tv |
Anthony Soohoo SVP & GM, Entertainment & Lifestyle CBS Interactive/TV.com |
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ABOUT THE 2009 PROGRAM
The program consists of industry leadership keynotes and discussion panels on timely topics focused on the industry’s future.
Day 1 (Tuesday, March 24):
12:30PM - 1:15PM
Attendee Registration
1:15PM - 1:30PM
Welcome & Introductions
Ned Sherman, CEO & Publisher,
Digital Media Wire
David Wertheimer,
Executive Director, Entertainment Technology Center
@USC
1:30PM – 2:15PM
PRESENTATIONS:
Digital Media Trends Impacting the Television
Industry
These leading analysts kick-off the day’s discussions
with an overview of the latest research that reflects
and illustrates the current state of digital media and
the directions in which the television industry is
heading, including: consumer behavior & attitudes;
adoption & penetration rates of key technology channels
& platforms; and business & economic performance
numbers.
Presenters
Seth Geiger, President, SmithGeiger
Tricia Parks, Founder & CEO, Parks Associates
Mike Vorhaus, President,
Magid
Advisors
Moderator:
Ned Sherman, CEO & Publisher,
Digital Media Wire
2:20PM – 3:05PM
PANEL 1
A VIEW FROM THE TOP:
The Outlook for the Television Industry &
Digital Media
This panel of top television and digital media industry
executives will discuss the increasing importance
digital media for the future of the television industry.
Topics include viewer trends; programming for
non-traditional platforms including online video, VOD,
HD, IPTV, broadband and mobile; the future of
advertising; the democratization of video production
resulting from broadband penetration and falling
operational costs; and new business models. What are the
challenges and opportunities for the industry to build
new revenue streams from digital media platforms?
Panelists
Sean
Carey, Senior Executive Vice President, Sony Pictures
Television
Sibyl Goldman, VP & General Manager, Movies, TV, omg!
and Shine, Yahoo!
Lydia Loizides, VP, Product Management, Canoe Ventures
Ted Sarandos, Chief Content Officer, Netflix
Anthony Soohoo, SVP & GM, Entertainment & Lifestyle, CBS Interactive/TV.com
Mark Wurtzel, West Coast Sales Manager, Google TV Ads
Moderator: Ken Rutkowski, Host & President,
KenRadio Broadcasting
3:05PM - 3:45PM
NETWORKING BREAK
*Delegate Roundtables - Join a Discussion
Group*
Delegate
roundtables are led by attendees and speakers who
volunteer to moderate discussions around specific
topics. Sign up for the roundtable of your choice at the
registration table. Discussion groups will fill up fast,
so please make sure to sign up when you arrive. Each
group will meet at a designated roundtable (signs will
mark the topic for each table) in the 2nd Floor area at
3:10pm.
Topics
include:
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Consumer 3D Experience: From the Theater to the Handheld (moderated by: Phil Lelyveld, Advisor to the ETC @ USC)
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Producing Video for the Web (moderated by: John Fitzpatrick, blip.tv)
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The Business of Online Video (moderated by: Jim Louderback, Revision3)
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SAG Talks (moderated by: Jonathan Handel, Troy Gould)
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The Future of Marketing (moderated by: Erik McMillan, Proace / web2point0.tv)
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Entertainment on the iPhone (moderated by: Scott Brovsky, Brovsky Capital)
If you are registered for the event and would like to volunteer to moderate one of the discussions above or propose a new topic to moderate, please email us at jay@digitalmediawire.com.
3:45PM - 4:30PM
PANEL 2
THE LAST BROADCAST: Transforming Television for a Connected
World
TV and the business of television is changing. We’re
moving from a broadcast to a connected TV world where we
have ultimate control over what we watch, when and on
what device. Content is still king, but the way we
access and enjoy it is being transformed. It’s anything
and everything we want to watch, anytime and anywhere.
This is creating new and exciting TV experiences for
consumers and consequently new challenges and
opportunities for content owners, producers and
broadcasters. IPTV, TV over the Internet, Video
on-Demand, DVR are just some of the technologies already
redefining the TV experience. In the future we can
expect to see exciting developments such as cross-device
TV services, personalized search and discovery engines
and new ways to make sure people can enjoy their TV on
their schedule. This panel will address how to take
advantage of these opportunities as well as how to reach
and engage audiences in new ways. The panelists will
provide insights on this fundamental transformation of
our industry, the technologies that are driving change
and the rules of survival in a connected TV world.
Panelists
Alex Barkaloff, Executive Producer, Digital Media,
Lionsgate
Mitch Berman, CEO & Founder, ZillionTV
Christopher Barry, SVP, Digital Media & Business
Strategy, Sundance Channel
Ben
Huang,
Dir., Product Mgmt and Marketing, TV, Video & Music Bus.,
Microsoft Corp.
Phil Wiser, Co-Founder, Chairman & President,
Sezmi
Moderator:
David Wolf, Partner & Senior Digital Exec,
Accenture Media & Entertainment
4:35PM - 5:20PM
PANEL 3
THE FUTURE OF ADVERTISING: What’s Next?
The established network television business model, based
on selling 30-second advertising spots during the
“upfront” sales period, is coming under more and more
pressure. Some advertisers claim that buying advertising
time on the networks is expensive, inflexible and
lacking effective ways of measuring outcomes.
Advertisers are putting more and more money in media
where they can be guaranteed a captive audience with an
intention to buy. While still making billions of dollars
from selling 30-second spots, the fear is that networks
that do not free up their programming and move to a
digital platform, could, in a few years, find themselves
the prime-time equivalent of Kodak’s 35 mm film
business. This panel of experts will discuss a number of
hot button issues with respect to the future of
television advertising, including advertising
effectiveness; the future of the 30-second spot; the
impact of digital video recorders (DVRs); improved
methods for targeted advertising; branded entertainment;
and the role of new interactive technologies and online
video in the future of the television business.
Panelists
Bill
Bradford, SVP & Chief Product Officer, Fox Digital
Media
Liz Heller, CEO & Founder, Buzztones
Dani
Grindlinger, Dir., Advertising Sales Operations and
Strategic Initiatives, TiVo Inc.
Steve Mitgang, CEO, Veoh Networks
Ed Montes, EVP, Managing Director North America,
Havas Digital
Moderator: Dominic Field, Partner & Managing
Director,
Boston Consulting Group
5:30PM - 6:00PM
KEYNOTE
Kevin Reilly, President of Entertainment,
Fox
Broadcasting Company
Interviewed by:
David Wertheimer, Exec Dir, Entertainment
Technology Center @ USC
6:00PM - 7:00PM
COCKTAIL RECEPTION
When the speaking
sessions end, join us poolside at the hotel's Tropicana
Bar. We'll have snacks to nibble on and a cash bar. See
you there!
DAY 2 (Wednesday, March 25):
8:30AM - 9:00AM
REGISTRATION &
NETWORKING
9:00AM - 9:15AM
Welcome &
Introductions
Ned Sherman, CEO & Publisher,
Digital Media Wire
9:15AM - 9:45AM
KEYNOTE
Blair Westlake, Corporate Vice President, Media &
Entertainment Group, Microsoft Corp
Interviewed by: Tom Adams, President,
Adams Media Research
9:50AM -
10:40AM
Panel 1
THE FUTURE OF ONLINE
VIDEO:
Where’s the Money?
From Hulu to video sharing services for creators of
user-generated content, there has been great progress in
online video over the past year. As content hits the web,
new opportunities are arising for owners of premium content
and developers of direct to Internet content alike. This
panel will discuss many of the most significant issues in
online video including business models, distribution
strategies, piracy and digital rights management as well as
issues related to global distribution and technology issues.
The focus will be on identifying how to best make money from
online video.
Panelists
Eric Berger, SVP, Mobile Entertainment & Digital, Sony
Pictures Television
Dick Glover, CEO, Funny or Die Networks
Jason Kirk, VP, Video & Entertainment, MySpace.com
Keith Richman, CEO, Break.com
Kevin Yen, Director of Strategic Partners, YouTube
Moderator: Andrew Wallenstein, Deputy Editor,
Hollywood Reporter
10:40AM - 11:10AM
NETWORKING &
REFRESHMENT BREAK
11:10AM – 11:40AM
KEYNOTE
Stan Rogow,
CEO/Founder, Electric Farm Entertainment / Executive
Producer & Director, "Gemini Division"
Interviewed by: Joe Adalian, Deputy Editor/Columnist, TVWeek
11:45AM - 12:30PM
Panel 2
GET A (VIRTUAL) LIFE!
Challenges & Opportunities for Television Brands to Monetize
Virtual Worlds, Games & Online Communities
Virtual worlds, games and online communities are
providing opportunities for television brands to establish
new revenue streams. This panel will discuss the
opportunities and challenges for television brands in the
virtual world. How effective are premium subscriptions,
sales of virtual goods, videos and music, and ad-supported
models? What is working and what isn’t? How are brand
managers and marketers navigating this new space? This panel
will focus on how to make smart investments in this
ever-changing landscape.
Panelists
Marc DeBevoise, SVP,
Business Development & Strategy, Starz Media LLC
Teemu Huuhtanen, President, N.A.,
Sulake Inc.
Ariella Lehrer, President & CEO,
Legacy Interactive
Jarvis Mak, SVP, Global Research and Insights Director,
Havas Digital
Moderator: Ned Sherman, CEO & Publisher,
Digital Media Wire
12:30PM - 1:30PM
LUNCH BREAK
sponsored by:
1:30PM - 2:00PM
KEYNOTE
John Edwards, President
& CEO,
Move Networks
2:00PM - 2:45PM
Panel 3
STARS OF THE WEB:
Online
Video Innovator Showcase
Executives and creators from some of the most progressive
companies in the online video space give presentations about
their services and/or programs and make the case for why the
online platform offers more flexibility and opportunity than
traditional television from a viewer's, programmer's and
advertiser's point of view. After the presentations, the
presenters will take the stage for a short Q & A session.
Panelists
Felicia Day, Creator, The Guild/Professional Actress,
House, Monk, Love Inc
Allen
DeBevoise, Chairman and CEO, Machinima.com
Jim Louderback, CEO, Revision3
Greg Goodfried, Co-Founder/Pres., EQAL/Co-Creator,
lonelygirl15, KateModern
Moderator:
Michael Terpin,
Founder, SocialRadius
2:45PM -
3:00PM
Networking Break
3:00PM -
3:50PM
Panel 4
ONLINE
VIDEO:
Global Opportunities and Challenges
Online video is a global phenomena and the Internet is
becoming a worldwide distribution network for audiences
seeking entertainment, both mainstream and offbeat. With
global online video services, social media networks and
place-shifting devices, national boarders matter less and
less in the television landscape. This panel will discuss the consequences of these
developments from the perspective of content creators,
producers and advertisers as well as distributors and
consumers. What consumer trends and innovations are driving
its adoption of online video beyond our borders? What
business models are working oversees?
What
are the challenges for distributors and video services when
foreign rights are owned by international partners? What are the
opportunities and challenges in going global with online
video?
Panelists
John DeMarchi, EVP, Sponsorships & Distribution, Saavn
Alistair Jeffs, Exec. Producer
& COO, Oil Productions
(creator, Routes, Channel 4, UK)
Brett Wilson, CEO, TubeMogul
Eric Garland, CEO, BigChampagne
Joy
Marcus,
US General Manager, Dailymotion
Sharon Metz,
VP, Vertical Marketing, Macrovision Solutions Corporation
Moderator:
Colin Dixon, Senior Analyst, IPTV Practice Manager, The
Diffusion Group
4:00PM - 5:00PM
Panel 5:
MOBILE TV AND VIDEO:
Opportunities & Challenges Facing the Television Industry
The outlook for the potentially lucrative market for mobile
video is still uncertain. According to recent research,
consumers are demanding more personalization and
entertainment content on their mobile phones, driving mobile
video subscription revenue to exceed $3.5 billion in 2008
and the mobile video and TV market to exceed $15 billion,
including direct pay and advertising, by 2012 (MultiMedia
Intelligence). How are consumers responding to mobile TV and
video offerings, including programming and payment models?
What is the impact of the new iPhone? What business models
are emerging? What are the opportunities and challenges
facing broadcasters and cable companies? How are telcos
positioning themselves with respect to the video market?
What technology issues exist? Is a robust market for mobile
video the next frontier for the television industry?
Panelists
Tim Connolly, VP, Mobile Distribution,
Disney/ESPN Media Networks
Kraig Baker, Partner,
Davis Wright Tremaine LLP
Jim Eadie, VP, Digital Distribution,
MTV Networks
John Lawson, EVP, Policy
& Strategic Initiatives, ION Media Networks
Daniel Tibbets, EVP, GoTV Networks
Jonathan Barzilay, SVP, Programming & Advertising,
MediaFLO USA, Qualcomm
Moderator:
Bill Sanders, President, Pervasive Media