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Hosted By:Digital Media Wire
March 24-25, 2009 - Los Angeles

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Tel. 310-855-0033 ext. 0

The Roosevelt Hotel

7000 Hollywood Blvd. Los Angeles, CA
We have arranged a room block for our guests. Please call the hotel at 1-800-950-7667 or 323-466-7000 and mention "Future of Television" to  receive the following discounted room rates: Rooms at $199 per night

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Sponsorship Info

2009 Sponsors

Move Networks Inc.
Parks Associates

Media Partners

New York - Tokyo

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Digital Media Wire, Inc.
8721 W. Sunset Blvd. Suite P10
Los Angeles, CA 90069
Tel. 310-855-0033

Sponsorship Inquiries:
Tinzar Than Sherman
Tel. 310-855-0033 ext 2
Ellen Gildersleeve
Tel. 310-855-0033

Press Inquiries:
Nadia Saalabi
Ellen Gildersleeve
Tel. 310-855-0033

For the past 8 years, Digital Media Wire has been a leader in digital media and entertainment news, community and events covering daily developments at our industry leading news site and producing the industry's most prestigious events in New York City and Los Angeles.

MW is a hub of information about digital media, though not a hometown cheerleader for Hollywood (L.A. is a company town and most of its news outlets treat it that way). A wire service for digital media, DMW provides the top stories of the day, breaks news, and puts everything in context. Publisher Ned Sherman is more than the average pundit: He is an attorney and has an inside grasp of what is happening. The site also hosts first-rate conferences and has the best job board in new media. It is without fear or favor regarding news and catches the news that others miss."
The Wall Street Journal
(March 26, 2007)

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Thank you to the 250+ participants in Future of Television West!  We’ve received a lot of great feedback and know that each and every one of you contributed to making it such a wonderful event.

We would like to extend a special thanks to all of our sponsors: Entertainment Technology Center @ USC, Macrovision, Move Networks, Davis Wright Tremaine, CEA, Parks Associates, Webcastr, Frank Magid Associates, CTM, Visual Effects Society, Producers Guild of America, Terpin Communications, NVPR, Social Radius, Mobile Monday, Mobile Excellence Awards, Web Television Week, Tubefilter, Billboard Publicity Wire, UCLA Anderson, EMF, and New York – Tokyo.

PHOTO ABOVE: From Left: Digital Media Wire CEO & Conference Co-Chair, Ned Sherman; FOX Broadcasting Entertainment President, Kevin Reilly; and ETC Executive Director, David Wertheimer. In his keynote, Reilly was realistic and upbeat about the industry's future telling attendees that television is not dying, but "we're drawing down old business before we can monetize new business," and that has to change. This is a "great transitional time" for the television industry.  

Here are presentations from the event (more to come as approved by speakers):

Don't Miss LA Games Conference, April 28-29, 2009!

Transforming Television for a Connected World

Online Video, Virtual Worlds, 3D TV, Connected Consoles, Online Games, HD, VOD, Mobile, the Future of Advertising, SAG Strike?...

Where is the industry heading?

With this year's theme of "Transforming Television for a Connected World", Future of Television West brings together a new cutting-edge community of content creators, technology innovators, advertising representatives and distributors to forge relationships and share ideas about the future of television.  The event is designed to be interactive like the world we live in giving delegates the opportunity to share their ideas live at the event via text message and in moderated roundtable meetings.

2009 SPEAKERS include...
As Corporate Vice President of the Media & Entertainment Group at Microsoft Corporation, Blair Westlake serves as the liaison within Microsoft for the media and entertainment industries, including Hollywood, broadcasters, cable/satellite programmers and the music industry. He directs a cross-organizational group responsible for business development, policies and content licensing for services and products including Xbox Live Marketplace Video store, Windows Media Center Edition PCs and Zune. Before joining Microsoft, Westlake consulted for various media companies including Comcast Corp. and NBC Universal and was corporate executive vice president of Gemstar-TV Guide International, Inc. Westlake was also an executive of Universal Studios, Inc. (formerly known as MCA INC.) for nearly 20 years, where he was Chairman of Universal Television & Networks Group. Under Westlake's leadership, Universal Studios broke new ground in creating strategic alliances to build the Universal brand in the global television arena, including long-term, multibillion dollar channel carriage and content licensing agreements with Germany's KirchGruppe, France's Canal+, Stream in Italy and Sogecable in Spain.

Netflix's Chief Content Officer Ted Sarandos joins a stellar line-up of speakers on the View from the Top session which will discuss the the challenges and opportunities for the industry to build new revenue streams from digital media platforms. Ted has led content acquisition for Netflix since 2000. With more than 20 years' experience in home entertainment, Ted is recognized in the industry as an innovator in film acquisition and distribution. As Netflix has grown to 9.4 million subscribers by the end of 2008, Ted has established Netflix as a successful film distributor within the entertainment industry. During Ted's tenure, the Netflix library has increased from 2,000 to 100,000 titles on DVD and more than 12,000 movies and TV episodes available to watch instantly on the computer, through XBox Live, and the TV.

Felicia Day is a professional actress who has appeared on TV shows such as "House", "Strong Medicine", "Monk. She had a recurring role as "Vi" in the last season of "Buffy the Vampire Slayer" and can be soon seen in a four-episode arc on the new ABC Family sitcom "Roommates".  Currently, Felicia is most widely known for her work in web video, and co-starred in Joss Whedon's Internet musical "Dr. Horrible's Sing-a-long Blog," Voted the Best TV of 2008 by Time Magazine, Entertainment Weekly and People Magazine just to name a few. She also can be seen in the web series "The Guild", which she created, writes and stars in. "The Guild" was the winner of the YouTube, Yahoo and SXSW Best Web Series Awards for 2008 and for the first season alone collected over 11 million hits web-wide. Recently, in a ground-breaking deal, "The Guild" partnered with Xbox to produce and release Season 2 on the Xbox Marketplace as well as other Microsoft distribution platforms. Felicia retained complete creative rights and control of the show. Felicia joins our "Stars of the Web" panel on March 25.

As President of Entertainment of the Fox Broadcasting Company (FOX), Kevin Reilly is responsible for all primetime series and development, late-night programming and creative strategy for the network. He joined FOX from NBC, where he was President of Entertainment from 2004 to 2007.  Considered one of the sharpest minds in the industry, Reilly is the man behind such hits as "The Office", "Heroes", "Law and Order" and "ER". Variety calls Reilly "a guy who gets it." In this exclusive interview with ETC's Executive Director David Wertheimer, Reilly will discuss the changing landscape of television and media and why and how he believes television can thrive in the Internet world. Photo from Variety.

Stan Rogow, three-time Emmy-nominated producer, is executive producer and director of "Gemini Division," roles he first undertook with "Afterworld," Electric Farm Entertainment's Webby-nominated, post-Apocalyptic epic about a man trapped in a world without technology. Following his huge success as executive producer of the popular series and feature film "Lizzie McGuire" Rogow was the executive producer of the Discovery/Kids on NBC series "Darcy's Wild Life" and co creature "Flight 29 Down," and THE ABC FAMILY, multiple humanitas nominated, STATE OF GRACE. His long list of credits also include NBC's "Shannon's Deal," the critically acclaimed show that was nominated by the Television Critics Association for Best Show of the Year - Tom Shales from the Washington Post called it "an extraordinarily good series." The series "Middle Ages" was given four stars by USA Today and Entertainment Weekly called it "easily one of the most thoughtful, well-written and beautiful acted series of the year." Rogow executive produced and co-created both series. In this rare opportunity to meet one of television's most successful producers at Future of Television West, you will have the chance to hear his thoughts on using TV assets as a marketing device to attract viewers to an internet series and how to make money from a series on the Web.

Other speakers confirmed for the event include Funny or Die Networks' CEO Dick Glover. Recently named as one of DMW's "25 Digital Entertainment Executives to Watch," Glover has developed Funny or Die into an Internet powerhouse and an online home for videos featuring some of Hollywood’s biggest stars. It helped launch the much publicized 2008 presidential candidacy of Paris Hilton and hosts a number of the most viewed politically themed videos. A 20-year veteran of broadcasting and media, Glover has a background as VP of Broadcasting and New Media at NASCAR and held various senior management roles at Walt Disney Company in their ABC and Internet Groups.

PRESS RELEASE (March 19, 2009):
Progressive Television and Video Start Ups Featured at Future of Television West in Los Angeles, March 24-25, 20099
PRESS RELEASE (March 11, 2009):
Digital Media Wire Assembles Top Cast of Digital and Broadcast Industry Leaders for Future of Television West Conference

2 Days – 60+ Speakers – 250+ Attendees
Innovative Exhibitors - !!Unrivaled Networking!!
**Poolside Networking Reception**


Future of Television is a 2-day executive conference, unlike any other, that brings together key decision-makers from cable and broadcast networks, cable and satellite operators, high-tech, online video creators and distributors, production companies and advertising to focus on the future of television and online video.  Over 5,000 senior executives have attended the event over the past seven years. Speakers have included some of the most powerful players in television including Leslie Moonves (Chairman, CBS), Mark Cuban (Chairman, HDNet /Owner, Dallas Mavericks), Jack Abernethy (CEO, Fox Television Stations), Bruce Rosenblum (President, Warner Bros. Television Group) and Tom Rogers (President & CEO, TiVo).  Don't miss the opportunity to be part of the exciting developments shaping the future of television!

For more information, please contact Jay Baage at 310-855-0033 or email us at television@digitalmediawire.com

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2009 Speakers

Kevin Reilly
President of Entertainment
Fox Broadcasting Company

Blair Westlake
Corporate Vice President
Media & Entertainment Group

Microsoft Corporation

Stan Rogow
CEO/Founder, Electric Farm Entertainment Executive Producer & Director
"Gemini Division"

John Edwards
President and CEO
Move Networks

Panelists and Moderators

Kevin Yen, Head of Strategic Partner Management, YouTube
Phil Wiser
Co-Founder, Chairman
& President


Kevin Yen
Director of
Strategic Partners
Dick Glover
Funny or Die Networks
Mitch Berman
CEO & Founder

Ted Sarandos
Chief Content Officer
Felicia Day
Creator, The Guild
Owner, Knights of Good Productions
Marc DeBevoise
SVP, Business
Development & Strategy

Starz Media LLC
Sean Carey
Senior Executive
Vice President

Sony Pictures Television
Greg Goodfried
Co-Founder, President and COO, EQAL
Co-Creator and Executive Producer,
lonelygirl15 and KateModern
Jim Louderback
Andrew Wallenstein
Deputy Editor
The Hollywood Reporter
David Wertheimer
Executive Director
The Entertainment Technology Center @ USC
Ben Huang
Director of Product Management and Marketing, TV, Video & Music Business
Microsoft Corporation
Dani Grindlinger
Director, Advertising Sales Operations and Strategic Initiatives
TiVo Inc.
Tim Connolly
VP, Mobile Distribution
Media Networks
Lydia Loizides
Vice President, Product Management
Canoe Ventures
Jason Kirk
VP, Video & Entertainment
Ned Sherman
CEO & Publisher
Digital Media Wire
Steve Mitgang
Veoh Networks
David Wolf
Partner & Senior Executive Digital Transformation
Accenture Media and Entertainment Practice Group 
Mike Vorhaus
Magid Advisors
 Bill Bradford
SVP & Chief Product Officer Fox Digital Media

Fox Entertainment Group
Christopher Barry
SVP, Digital Media and Business Strategy
Sundance Channel
Eric Berger
SVP, Mobile Entertainment
& Digital Networks
Sony Pictures Television
 Sibyl Goldman
Vice President, Movies,
TV, omg! and Shine
Bill Sanders
Pervasive Media
Keith Richman
 Teemu Huuhtanen
President, N.A.
Sulake Inc.
Daniel Tibbets
Vice President

GoTV Networks
Allen DeBevoise
Chairman and CEO
 John DeMarchi
EVP, Sponsorships & Distribution
John Lawson
Executive Vice President
ION Media Networks
Ed Montes
EVP, Managing
Director North America

Havas Digital
Alex Barkaloff
Executive Producer,
Digital Media

Ariella Lehrer
President & CEO
Legacy Interactive
Eric Garland
Brett Wilson
Liz Heller
CEO & Founder
Dominic Field
Partner &
Managing Director

Boston Consulting Group
Colin Dixon, Sr Analyst & IPTV Practice Manager, The Diffusion Group
Jim Eadie
VP, Digital Distribution
MTV Networks
Colin Dixon
Senior Analyst &
IPTV Practice Manager

The Diffusion Group
Kraig Baker
Davis Wright
Tremaine LLP
Phil Lelyveld
Ent. Tech. and Business Development Consultant

Mike Bennett
Founder & CEO
Oil Productions (creator, Routes, Channel 4, UK)

Jonathan Barzilay
SVP, Programming and Advertising
Jonathan Handel
Of Counsel

Ken Rutkowski
Host & President
KenRadio Broadcasting
Dr. Seth Geiger

SmithGeiger, LLC

Joy Marcus
US General Manager

Jarvis Mak
SVP, Global Research and Insights Director

Havas Digital
Tricia Parks
Founder and CEO

Parks Associates
Joe Adalian
Deputy Editor/Columnist
Sharon Metz
VP, Vertical Marketing
Macrovision Solutions Corporation
Mark Wurtzel
West Coast Sales Manager

Google TV Ads
Michael Terpin
Tom Adams
Adams Media Research
Alistair Jeffs
Exe. Producer, Chief Operating Officer
Oil Productions
Scott Brovsky
Brovsky Capital
John Fitzpatrick
Director of Business Development
Anthony Soohoo
SVP & GM, Entertainment & Lifestyle
CBS Interactive/TV.com




The program consists of industry leadership keynotes and discussion panels on timely topics focused on the industry’s future.


Day 1 (Tuesday, March 24):

12:30PM - 1:15PM
Attendee Registration

1:15PM - 1:30PM
Welcome & Introductions

Ned Sherman, CEO & Publisher, Digital Media Wire
David Wertheimer, Executive Director, Entertainment Technology Center @USC

1:30PM – 2:15PM
Digital Media Trends Impacting the Television Industry

These leading analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital media and the directions in which the television industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Seth Geiger, President, SmithGeiger
Tricia Parks, Founder & CEO, Parks Associates
Mike Vorhaus, President, Magid Advisors
Ned Sherman, CEO & Publisher, Digital Media Wire

2:20PM – 3:05PM
The Outlook for the Television Industry & Digital Media

This panel of top television and digital media industry executives will discuss the increasing importance digital media for the future of the television industry. Topics include viewer trends; programming for non-traditional platforms including online video, VOD, HD, IPTV, broadband and mobile; the future of advertising; the democratization of video production resulting from broadband penetration and falling operational costs; and new business models. What are the challenges and opportunities for the industry to build new revenue streams from digital media platforms?

Sean Carey, Senior Executive Vice President, Sony Pictures Television
Sibyl Goldman, VP & General Manager, Movies, TV, omg! and Shine, Yahoo!
Lydia Loizides, VP, Product Management, Canoe Ventures
Ted Sarandos, Chief Content Officer, Netflix
Anthony Soohoo, SVP & GM, Entertainment & Lifestyle, CBS Interactive/TV.com
Mark Wurtzel, West Coast Sales Manager, Google TV Ads
Moderator: Ken Rutkowski, Host & President, KenRadio Broadcasting

3:05PM - 3:45PM

*Delegate Roundtables - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) in the 2nd Floor area at 3:10pm.
Topics include:

  • Consumer 3D Experience: From the Theater to the Handheld (moderated by: Phil Lelyveld, Advisor to the ETC @ USC)

  • Producing Video for the Web (moderated by: John Fitzpatrick, blip.tv)

  • The Business of Online Video (moderated by: Jim Louderback, Revision3)

  • SAG Talks (moderated by: Jonathan Handel, Troy Gould)

  • The Future of Marketing (moderated by: Erik McMillan, Proace / web2point0.tv)

  • Entertainment on the iPhone (moderated by: Scott Brovsky, Brovsky Capital)

If you are registered for the event and would like to volunteer to moderate one of the discussions above or propose a new topic to moderate, please email us at jay@digitalmediawire.com.

3:45PM - 4:30PM
THE LAST BROADCAST: Transforming Television for a Connected World

TV and the business of television is changing. We’re moving from a broadcast to a connected TV world where we have ultimate control over what we watch, when and on what device. Content is still king, but the way we access and enjoy it is being transformed.  It’s anything and everything we want to watch, anytime and anywhere. This is creating new and exciting TV experiences for consumers and consequently new challenges and opportunities for content owners, producers and broadcasters. IPTV, TV over the Internet, Video on-Demand, DVR are just some of the technologies already redefining the TV experience. In the future we can expect to see exciting developments such as cross-device TV services, personalized search and discovery engines and new ways to make sure people can enjoy their TV on their schedule. This panel will address how to take advantage of these opportunities as well as how to reach and engage audiences in new ways. The panelists will provide insights on this fundamental transformation of our industry, the technologies that are driving change and the rules of survival in a connected TV world.

Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Mitch Berman, CEO & Founder, ZillionTV
Christopher Barry, SVP, Digital Media & Business Strategy, Sundance Channel
Ben Huang,
Dir., Product Mgmt and Marketing, TV, Video & Music Bus., Microsoft Corp.
Phil Wiser, Co-Founder, Chairman & President, Sezmi
Moderator: David Wolf, Partner & Senior Digital Exec, Accenture Media & Entertainment

4:35PM - 5:20PM

The established network television business model, based on selling 30-second advertising spots during the “upfront” sales period, is coming under more and more pressure. Some advertisers claim that buying advertising time on the networks is expensive, inflexible and lacking effective ways of measuring outcomes. Advertisers are putting more and more money in media where they can be guaranteed a captive audience with an intention to buy. While still making billions of dollars from selling 30-second spots, the fear is that networks that do not free up their programming and move to a digital platform, could, in a few years, find themselves the prime-time equivalent of Kodak’s 35 mm film business. This panel of experts will discuss a number of hot button issues with respect to the future of television advertising, including advertising effectiveness; the future of the 30-second spot; the impact of digital video recorders (DVRs); improved methods for targeted advertising; branded entertainment; and the role of new interactive technologies and online video in the future of the television business.

Bill Bradford, SVP & Chief Product Officer, Fox Digital Media
Liz Heller, CEO & Founder, Buzztones
Dani Grindlinger, Dir., Advertising Sales Operations and Strategic Initiatives, TiVo Inc.
Steve Mitgang, CEO, Veoh Networks
Ed Montes, EVP, Managing Director North America, Havas Digital
Moderator: Dominic Field, Partner & Managing Director, Boston Consulting Group

5:30PM - 6:00PM
Kevin Reilly, President of Entertainment, Fox Broadcasting Company
Interviewed by:
David Wertheimer, Exec Dir, Entertainment Technology Center @ USC

6:00PM - 7:00PM
When the speaking sessions end, join us poolside at the hotel's Tropicana Bar. We'll have snacks to nibble on and a cash bar. See you there!

DAY 2 (Wednesday, March 25):

8:30AM - 9:00AM

9:00AM - 9:15AM
Welcome & Introductions
Ned Sherman, CEO & Publisher, Digital Media Wire

9:15AM - 9:45AM
Blair Westlake, Corporate Vice President, Media & Entertainment Group, Microsoft Corp
Interviewed by: Tom Adams, President, Adams Media Research

9:50AM - 10:40AM
Panel 1
Where’s the Money?

From Hulu to video sharing services for creators of user-generated content, there has been great progress in online video over the past year. As content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best make money from online video.

Eric Berger, SVP, Mobile Entertainment & Digital, Sony Pictures Television
Dick Glover, CEO, Funny or Die Networks
Jason Kirk, VP, Video & Entertainment, MySpace.com
Keith Richman, CEO, Break.com
Kevin Yen, Director of Strategic Partners, YouTube
Moderator: Andrew Wallenstein, Deputy Editor, Hollywood Reporter

10:40AM - 11:10AM

11:10AM – 11:40AM
Stan Rogow, CEO/Founder, Electric Farm Entertainment / Executive Producer & Director, "Gemini Division"
Interviewed by: Joe Adalian, Deputy Editor/Columnist, TVWeek

11:45AM - 12:30PM
Panel 2
Challenges & Opportunities for Television Brands to Monetize Virtual Worlds, Games & Online Communities

Virtual worlds, games and online communities are providing opportunities for television brands to establish new revenue streams. This panel will discuss the opportunities and challenges for television brands in the virtual world. How effective are premium subscriptions, sales of virtual goods, videos and music, and ad-supported models? What is working and what isn’t? How are brand managers and marketers navigating this new space? This panel will focus on how to make smart investments in this ever-changing landscape.

Marc DeBevoise, SVP, Business Development & Strategy, Starz Media LLC
Teemu Huuhtanen, President, N.A.,
Sulake Inc.
Ariella Lehrer, President & CEO, Legacy Interactive
Jarvis Mak, SVP, Global Research and Insights Director, Havas Digital
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

12:30PM - 1:30PM
LUNCH BREAK sponsored by:

Move Networks

1:30PM - 2:00PM
John Edwards, President & CEO, Move Networks

2:00PM - 2:45PM
Panel 3
Online Video Innovator Showcase

Executives and creators from some of the most progressive companies in the online video space give presentations about their services and/or programs and make the case for why the online platform offers more flexibility and opportunity than traditional television from a viewer's, programmer's and advertiser's point of view. After the presentations, the presenters will take the stage for a short Q & A session.

Felicia Day, Creator, The Guild/Professional Actress, House, Monk, Love Inc
Allen DeBevoise, Chairman and CEO, Machinima.com
Jim Louderback, CEO, Revision3
Greg Goodfried, Co-Founder/Pres., EQAL/Co-Creator, lonelygirl15, KateModern
Moderator: Michael Terpin, Founder, SocialRadius

2:45PM - 3:00PM
Networking Break

3:00PM - 3:50PM
Panel 4
Global Opportunities and Challenges

Online video is a global phenomena and the Internet is becoming a worldwide distribution network for audiences seeking entertainment, both mainstream and offbeat. With global online video services, social media networks and place-shifting devices, national boarders matter less and less in the television landscape. This panel will discuss the consequences of these developments from the perspective of content creators, producers and advertisers as well as distributors and consumers. What consumer trends and innovations are driving its adoption of online video beyond our borders? What business models are working oversees?
What are the challenges for distributors and video services when foreign rights are owned by international partners? What are the opportunities and challenges in going global with online video?

John DeMarchi, EVP, Sponsorships & Distribution, Saavn
Alistair Jeffs, Exec. Producer & COO, Oil Productions (creator, Routes, Channel 4, UK)
Brett Wilson, CEO, TubeMogul
Eric Garland, CEO, BigChampagne
oy Marcus, US General Manager, Dailymotion
Sharon Metz, VP, Vertical Marketing, Macrovision Solutions Corporation
Colin Dixon, Senior Analyst, IPTV Practice Manager, The Diffusion Group

4:00PM - 5:00PM
Panel 5:
Opportunities & Challenges Facing the Television Industry

The outlook for the potentially lucrative market for mobile video is still uncertain. According to recent research, consumers are demanding more personalization and entertainment content on their mobile phones, driving mobile video subscription revenue to exceed $3.5 billion in 2008 and the mobile video and TV market to exceed $15 billion, including direct pay and advertising, by 2012 (MultiMedia Intelligence). How are consumers responding to mobile TV and video offerings, including programming and payment models? What is the impact of the new iPhone? What business models are emerging? What are the opportunities and challenges facing broadcasters and cable companies? How are telcos positioning themselves with respect to the video market? What technology issues exist? Is a robust market for mobile video the next frontier for the television industry?

Tim Connolly, VP, Mobile Distribution, Disney/ESPN Media Networks
Kraig Baker, Partner, Davis Wright Tremaine LLP

Jim Eadie, VP, Digital Distribution, MTV Networks

John Lawson, EVP, Policy & Strategic Initiatives, ION Media Networks
Daniel Tibbets, EVP, GoTV Networks
Jonathan Barzilay, SVP, Programming & Advertising, MediaFLO USA, Qualcomm
Moderator: Bill Sanders, President,
Pervasive Media