ANDREA WONG
Executive Vice President, Alternative Programming, Specials
& Late Night, ABC Entertainment
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Andrea Wong was named executive vice president, Alternative Programming, Specials and Late Night, ABC Entertainment, in May, 2004. In her position Ms. Wong develops and oversees alternative series and special programming for the ABC television network. During her tenure she has launched the phenomenal relationship reality series, “The Bachelor,” which has had five successful editions, as well as two editions of its sister show, “The Bachelorette.” The franchise also produced “Trista and Ryan’s Wedding,” which was watched by nearly 26 million people in November, 2004. Ms. Wong also developed the provocative hit series “Extreme Makeover,” which was born out of a special she brought to the network in 2002. Since that premiere, not only has “Extreme Makeover” greatly improved ABC’s delivery in one of the most competitive hours on television, (Thursday nights at 8:00 p.m.), but it became the second franchise, along with “The Bachelor,” Ms. Wong brought to the network to become a true pop culture phenomenon. In 2003, she expanded the franchise and brought the concept of radical makeovers to the home with “Extreme Makeover: Home Edition.” The series has garnered blockbuster ratings as millions tune in weekly to see the aesthetically challenged home of a deserving family transform into a dream house. Ms. Wong also developed the successful franchise “The Mole” and “Celebrity Mole” and was involved in bringing “Who Wants to be a Millionaire” to the U.S. With the success of this roster of programs, Ms. Wong helped create an ABC brand of alternative programming that is based on wish fulfillment, emotional journeys and fundamentally changing lives for the better. That tradition will continue in the 2004-05 season, when Ms. Wong will bring the UK hit, “Wife Swap” and “The Benefactor,” featuring billionaire Mark Cuban to the airwaves. In the specials area, Ms. Wong brought the “Nick and Jessica Variety Hour” to the network in February 2004. The event starring America’s favorite newlyweds, Jessica Simpson and Nick Lachey was such a rating success, the pair is set to return in a series of specials over the next two years. Ms. Wong also the network’s point executive on two of the entertainment industry’s grandest institutions, “The Academy Awards” and “The American Music Awards.” Ms. Wong also oversees ABC’s Late Night programming, including “Jimmy Kimmel Live,” which has gained acclaim for creative stunts such as having Quentin Tarantino guest direct an entire show. She joined ABC in August, 1993, as a researcher for “ABC News PrimeTime Live.” In June of 1994 Ms. Wong was named executive assistant to the president, ABC Television Network, and in November, 1995, was appointed executive assistant to the president, ABC, Inc. In September, 1997, she took on expanded duties when she was promoted to vice president and executive assistant to the president, ABC, Inc. By 1998 she was appointed vice president, Alternative Series and Specials, ABC Entertainment and in 2000, was promoted to senior vice president. Ms. Wong graduated from the Massachusetts Institute of Technology with a Bachelor of Science degree in electrical engineering in 1988. She earned an MBA from the Stanford University Graduate School of Business in 1993.