Trends to Watch in Television and Video
In our opening session, NYME Chair Ned Sherman will highlight several key trends to watch in television and video.
Ned Sherman, Counsel & Director, Manatt / Founder, Digital Media Wire
Visionary presenters give their perspectives on the future of television followed by Q/A.
Kirstine Stewart, President and CRO, TribalScale
What it Takes to Transform: Going Beyond Process and Practice and Looking at Culture
The nature of ‘television’ is changing. With emerging technologies and new consumer behaviors, organizations need to adapt to a market and media landscape that is complex and ever-evolving, this requires continuous innovation, agility, and transformation. In this session, Kirstine Stewart, President and CRO of TribalScale, discusses the must-dos for successful transformation in the changing world of television. Spoiler alert: it’s much more than processes and practices, it’s about humanistic mindsets and values.
Seth Geiger, President, SmithGeiger
The Battle for Screen Time: Key Trends in the Attention Economy
Dr. Seth Geiger will explore the different ways media consumers are shifting their consumption patterns. These trends are accelerating with a concurrent explosion of screen time and an accompanying set of challenges for traditional and emerging media platforms.
Gabrielle Gibbs, Global Marketing Communications Manager, Facebook
Big-Picture Planning – Understanding Value in a Multi-Screen World
Video advertising was once easily defined as a 15-second, 30-second or 60-second TV spot. Today, people’s changing viewing behaviors across devices can make the definition of video advertising unclear, and the number of formats that advertisers need to create for has expanded. Where do 6-second TV ads, digital gifs and cinemagraphs fall in the spectrum of advertising across people’s screens? And what does that mean for marketers today and tomorrow who are trying to plan video campaigns that cut across platforms? This session will discuss how marketers can achieve real business value across screens through insights on the complexity of consumer attention, the impact of digital advertising platforms on TV campaigns and best practices for cross-media planning and measurement.
This panel of industry leaders will discuss how video content will be made, distributed, marketed, consumed and monetized in the future. What are the key factors contributing to the continued growth of revenue? What developments are expected in the value-chain for content monetization? What areas are poised for the greatest growth? What innovations and business models will fuel growth in the marketplace?
David Beck, EVP, Corporate Strategy & Operations, Turner
Dwayne Benefield, Vice President, Head of Playstation Vue
Jonathan Barzilay, Chief Operating Officer, PBS
Kristen Finney, EVP, EMEA, Television Distribution, 20th Century Fox
MODERATOR: Todd Spangler, New York Digital Editor, Variety
Tom Gorke, EVP, Head of Distribution & Business Development, Viacom
Andrew McCollum, CEO, Philo
Moderator: Joan Solsman, Senior Writer, Digital Media, CNET
This panel of leaders will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for virtual reality (VR), mixed reality (MR), augmented reality (AR), and cinematic reality (CR). How are these tools being used to generate new forms of reality by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets? What is the current state of consumer adoption?
Jared Goodman, AR/VR Commercialization Lead, Google
Patrick Flanagan, Audio Architect, THX Ltd.
Lee Simpson, Head of TV & Entertainment, ustwo
Alexander Rea, Creative Technology Officer, DDB
MODERATOR: Michael Gold, CEO & Co-Founder, Holojam
The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?
Jonathan Skogmo, Founder & CEO, Jukin Media
Bernarda Duarte, Director, Content Acquistion, Roku
Domenic DiMeglio, SVP of Distribution and Operations, CBS Digital Media, CBS Interactive
Moderator: Colin Dixon, Founder and Chief Analyst, nScreenMedia
This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends, valuations and recent deal flow with a focus on video innovation and technologies.
Sim Blaustein, Partner, Bertelsmann Digital Media Investments
Sophie Liao, Managing Partner, Oyster Ventures
Andy Weissman, Managing Partner, USV
Rick Heitzmann, Founder & Managing Director, FirstMark Capital
Todd Klein, Partner, Revolution
MODERATOR: Mike Vorhaus, President, Magid Advisors
The mobile video market continues to grow at a record-breaking pace. This is panel will discuss what is required today to make a successful video content for ios, android, and emerging mobile platforms. How important are storytelling, creativity, and innovation? What developments are expected to fuel future growth in the market?
Rachel Yeomans, Digital Strategy Director, Saatchi & Saatchi New York
Peter Soldinger, Senior Director of Creative Strategy, Fullscreen
Shane Rahmani, Chief Business Officer, CH Media
Benoit Vatere, CEO & Founder, Mammoth Media
MODERATOR: Gretchen Tibbits, Former President & COO, LittleThings, Founder, GMT Consulting
This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of deals are being done today? How is the business evolving as ? What does media consolidation mean for the business? What does the future hold?
Allison Goldberg, SVP & Group Managing Director, WarnerMedia Investments, WarnerMedia
Marty Moe, President, Vox Media
Christy Tanner, Executive Vice President and General Manager, CBS News Digital
Tom Christie, Chief Operating Officer, Showtime Networks Inc.
Moderator: Ned Sherman, Counsel & Director, Manatt Digital / Founder, Digital Media Wire
Jean Ellen Cowgill, General Manager of TicToc / Global Head of Strategy & Business Development, Bloomberg Digital
Moderator: Sahil Patel, Senior Reporter, Digiday
Content marketing is essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
Soniya Monga, Global Agency Partnerships, Snap
Jennifer Prenner, Global Head of Marketing, Growth & Engagement, Amazon Fire TV
Moderator: Paul Kontonis, Chief Marketing Officer, WHOSAY
Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, and are increasingly becoming part of the network and cable television mix. What do the next few years look like for the growth of Esports programming in television broadcast? How are esports rights deals likely to evolve after the restructuring of the Riot deal with Disney/ESPN+ and the announcement of Overwatch-Twitch deal? What is the opportunity for shoulder and behind the scenes content? When will we see the first mainstream cross-over talent? What is the expected esports monetization mix in the years to come?
David Clevinger, Senior Director, Product Strategy, Esports & Sports, IBM Watson Media
Seth Ladetsky, SVP, Sales & Head of Digital Sales Strategy and Revenue, Turner Sports
John Lasker, Vice President, Digital Media Programming, ESPN
Moderator: Daniel Schnapp, Partner, Sheppard Mullin
While Netflix continues grow its market share, there are a growing number of video services with programming and business models designed for targeted audiences that are gaining traction. This panel of experts in Over-the-Top (OTT) monetization will discuss monetization strategies being used by successful services today, both subscription based and advertiser supported. What’s working and what’s not? How is programming being designed and rolled out to attract and retain new audiences? What are some of the best strategies for monetizing video content in the OTT ecosystem?
Bill Sondheim, President, Cinedigm Entertainment Group
Thai Randolph, EVP & General Manager, Laugh Out Loud
Jeff Shultz, Chief Business Officer, Pluto TV
Moderator: Rick Howe, The iTV Doctor, Interactive TV Today
Voice-activated artificial intelligence (AI) is going beyond telling you the weather and turning on your lights – it’s now helping you navigate media and entertainment experiences. What is possible when media and entertainment companies begin to tap the power of voice-activated devices? How are consumers reacting to the new technologies, including Amazon Echo, Google Home and voice-based set-top boxes, consoles and smartphones? What does the future hold for this exciting area of innovation?
Doug Robinson, CEO, Fresh Digital Group
Grady Miller, VP, Strategic Growth, National Research Group
Rob Aksman, Founder & Chief Strategy Officer, Brightline
Chuck Fletcher, Chief Technology Officer, Barbarian
MODERATOR: David Berkowitz, Head of Marketing, Storyhunter
Quality video content is in demand with digital, television and cable networks competing to capture and retain viewers. This panel of industry experts will discuss the formats, genres and storytelling techniques that are in most demand, how competition is driving innovation and creativity and the winning formulas for success.
Evan Shapiro, Founder, eshapTV
Emma Cooper, Global President, Non-Fiction, Pulse Films
Rafi Fine, President and Co-Founder, FBE
Daniel Tibbets, President & GM, El Rey Network
Moderator: Sahil Patel, Senior Reporter, Digiday