IS THE FUTURE OF STREAMING IN ADVERTISING?
Netflix announced earlier this year that it will be rolling out a new ad-supported streaming package in early 2023, joining the pack of streamers that already offer ad-supported options, which includes Hulu, HBO Max, Paramount+, Discovery+, Peacock and Disney+ (plans for late 2022). This panel of industry leaders will discuss the considerations and strategies around ad-supported offerings. What are the successful elements of an ad-supported offering? Do ad-supported offerings cannibalize ad-free subscribers? Is advertising essential to the future of streaming