The Future of Sports Programming: Thriving in a Digital-First Era

The Future of Sports Programming: Thriving in a Digital-First Era

With shifting viewer habits, the rise of streaming platforms, and advancements in technology, the landscape of sports programming is undergoing a profound transformation. This panel brings together sports executives, broadcasters, digital platform leaders, and media experts to explore the future of sports content across television and streaming businesses. We’ll discuss how live sports are adapting to the digital-first world, the impact of data and analytics on audience engagement, the evolution of rights negotiations, and innovative monetization strategies, including new approaches to advertising, sponsorship, and direct-to-consumer models.