THE RISE OF NFTS: THE OPPORTUNITY FOR GLOBAL BRANDS & TELEVISION BUSINESSES
Non-fungible tokens (NFTs) shot into the public eye earlier this year, in part, due to the enormous success of NBA Top Shot, a blockchain-based trading card system that has generated hundreds of millions in revenue. Content owners and brands have moved fast to capitalize on what is perceived as a huge new revenue-generating opportunity. This panel will focus on the opportunity for global brands to create, distribute and monetize branded experiences allowing fans to buy, collect and re-sell digital products and collectibles. The panel will break down the ins and outs of NFTs and discuss best practices and pitfalls to avoid as well as look at the opportunities for television businesses and brands in this exciting new sector.