Manatt Vorhaus Digital Strategy Study “Media Consumers and Where They Are Going”
This talk will cover the recent “Manatt Vorhaus” study on how Americans of all ages, across the U.S., consume and interact with media content and devices. We will look at the growth of cord-cutting and digital video, big moves in live streaming, connected devices and related topics.
Ned Sherman, Counsel/Director, Manatt Digital; Founder, Digital Media Wire
Mike Vorhaus, CEO, Vorhaus Advisors
From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the television environment is more dynamic and complex than ever before. This panel will discuss the future of the television business in these fast changing times.
There are more than 200 streaming services today, each vying for consumer attention and dollars. What is the secret sauce that allows some like Crunchyroll and WWE to succeed and others to shutter? This panel will focus on lessons learned and the key factors that fuel success for niche subscription streaming platforms.
The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?
This panel of investors, who are actively investing in digital media companies, discusses the latest investment trends, valuations and recent deal flow with a focus on video innovation and technologies. What categories are driving the most investor interest today? How is the investment community thinking about content investments?
Artificial intelligence (AI) is transforming the media and entertainment business – impacting everything from content creation to the consumer experience. An effective AI strategy is essential in managing content and personalizing the consumer experience, from driving title recommendations to curating content based on consumer preferences. This panel focuses on how media companies are managing audience data, operational data and content data (metadata) in a unified manner to power effective AI-driven decision-making.
This panel will discuss the latest developments at the intersection of blockchain and entertainment. What are the blockchain innovations most likely to disrupt the media and entertainment industries?
Will major networks reserve their best content for direct-to-consumer offerings to help drive DTC subscriptions? This roundtable of panelists will discuss the introduction of direct to consumer services and future plans.
This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of deals are being done today? How is the business evolving? What does media consolidation mean for the business? What does the future hold?
This panel of leaders will discuss the hardware and software, including sensory interfaces, applications, and infrastructures, that are enabling immersive content creation for XR. How are these tools being used to generate new forms of experiential entertainment by bringing digital objects into the physical world and bringing physical world objects into the digital world? The panel will focus on what is available in the market today. What are the available apps, content, devices, and headsets? What is the current state of consumer adoption?
OTT streaming is the entertainment medium of the future — but it’s a crowded space with well-funded platforms like Netflix, Hulu, Amazon, WarnerMedia and Disney+ competing for audiences. This panel of video marketers will discuss the techniques that are being used to drive user growth, including the role of content marketing, in-app advertising and mobile advertising. What is the right marketing mix to be effective in attracting and retaining subscribers for OTT services?
Competitive gaming tournaments have been packing stadiums and drawing record viewers online for some time, and are increasingly becoming part of the network and cable television mix. What do the next few years look like for the growth of eSports leagues in television broadcast, live event, and online settings? Does eSports need linear broadcasting? Do the television networks need eSports?
The panel will discuss the best of brand activations of esports teams, leagues, competitive gamers and streamers and the rapidly growing and evolving market for eSports.
Quality video content is in demand with digital, television and cable networks competing to capture and retain viewers. This panel of industry experts will discuss the formats, genres and storytelling techniques that are in most demand, how competition is driving innovation and creativity and the winning formulas for success.
This panel of industry leaders will discuss how video content will be consumed and monetized through streaming and OTT services. What business model and pricing strategies are likely to drive adoption and user growth? How will different services distinguish themselves and attract loyal subscribers? What innovations, business models and features will fuel growth in the marketplace?