Room: Event Hall
THE POWER OF DATA: AI FOR MEDIA & ENTERTAINMENT
Artificial intelligence (AI) is transforming the media and entertainment business – impacting everything from content creation to the consumer experience. An effective AI strategy is essential in managing content and personalizing the consumer experience, from driving title recommendations to curating content based on consumer preferences. This panel focuses on how media companies are managing audience data, operational data and content data (metadata) in a unified manner to power effective AI-driven decision-making.