OTT SUBSCRIBER ACQUISITION: FINDING THE RIGHT MARKETING MIX?
OTT streaming is the entertainment medium of the future — but it’s a crowded space with well-funded platforms like Netflix, Hulu, Amazon, WarnerMedia and Disney+ competing for audiences. This panel of video marketers will discuss the techniques that are being used to drive user growth, including the role of content marketing, in-app advertising and mobile advertising. What is the right marketing mix to be effective in attracting and retaining subscribers for OTT services?
Ian Greenblatt, Managing Director, Technology, Media & Telecommunications, J.D. Power
Ronit Schwartz, Director, Business Development & Partnerships, Media & Telecom, Kaltura
Pamela Young, Executive Director, Valassis Digital
Moderator: David Bloom, Consultant and Columnist, Tubefilter