Room: Classroom A/B
OTT SUBSCRIBER ACQUISITION: FINDING THE RIGHT MARKETING MIX?
OTT streaming is the entertainment medium of the future — but it’s a crowded space with well-funded platforms like Netflix, Hulu, Amazon, WarnerMedia and Disney+ competing for audiences. This panel of video marketers will discuss the techniques that are being used to drive user growth, including the role of content marketing, in-app advertising and mobile advertising. What is the right marketing mix to be effective in attracting and retaining subscribers for OTT services?