TODAY’S VIDEO MIX: OTT + CABLE + LINEAR
The television and video industry is undergoing fundamental change with traditional lines being blurred with streaming services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, especially with the rise of the “stay at home economy”? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?