THE LIVE STREAMING EXPLOSION: FAD OR FUTURE?
Since the COVID-19 pandemic began and the lockdowns started, more people are using live streaming platforms than ever and it’s not just for meetings and virtual happy hours. People are turning to platforms like Twitch, Facebook and YouTube to watch live streamed programming including concerts, talk shows and gaming content. This panel will discuss the content, creators and programming driving live streaming adoption. What content and innovations are likely to drive future adoption as the market continues to grow?