THE EXPLODING NEW MARKET FOR NAME IMAGE & LIKENESS: OPPORTUNITIES FOR COLLEGE ESPORTS ATHLETES AND BRAND MARKETERS
The NCAA’s new name, image and likeness (NIL) rules and state laws allow college athletes to profit from legitimate brand partnerships, opening opportunities for brands to engage fresh influencer talent and for college athletes to join the ranks of digital entrepreneurs while putting the responsibility for developing and enforcing NIL rules on the schools. These significant developments provide a myriad of opportunities and challenges. Turning to the lessons learned through existing digital influencer economies and the deal making standards that are a substantial source of revenue for the professional esports ecosystem can prove to be a solution. This panel kicks off with a 50-state survey that breaks down the current laws followed by a panel discussion featuring experts in this burgeoning market.