TODAY’S VIDEO MIX: OTT + CABLE + LINEAR
The lines between linear television and OTT services are blurred more than ever with digital services offering network/cable streams with DVR capabilities. Alternately, traditional linear services have their own apps and are buying into OTT services and content. What does this say about the viewing habits of today’s consumers, especially with the rise of the “stay at home economy”? Are broadcasters and distribution companies responding effectively? Where do advertisers fit in?