Al Lieberman is a Clinical Professor of Marketing and the Executive Director of the Entertainment, Media & Technology (EMT) Program at the Stern School of Business, New York University. Recently he was awarded the first Albert Gallatin endowed Chair as Professor of Business. He has created a new specialization curriculum with courses that are unique to any Graduate School of Business covering the marketing, professional management, finance, accounting, globalization, new media and strategic development of the entertainment, media and telecommunication sectors of these industries. It has become the BEMT minor, now the largest business minor at NYU. He interviews senior executives at leading entertainment companies. He completed a trade and text book called “The Entertainment Marketing Revolution”. It has recently been completely updated and published by Pearson Education as “The Definitive Guide to Entertainment Marketing” in July 2013.
Al created the Entertainment and Internet division of Bozell Advertising, now part of the Inter-public Group of Companies and was a senior partner of the Strategy XXI division consulting with Volkswagen, Branson, Missouri Entertainment Theaters, Kennedy Space Center Museum, China Committee for the Olympic Bid Beijing 2000, and Jacoby & Meyers Law Firm.
Al was sent to BBDO, Sao Paulo, Brazil for 18 months to help develop International clients which included Pepsi Foods, Gillette, Reckitt & Colman, Sherwin William Paints among others
Prior to this, he served for over 12 years as President and founder of Grey Entertainment and Media, a wholly owned subsidiary of Grey Advertising. Under his leadership, Grey Entertainment grew to become a leading specialized marketing and communications agency, servicing clients such as Warner Bros. Studios, Warner Home Video, ABC Entertainment, Harper Collins Publishers, Viking/Penguin, Murdoch Magazines, People Magazine, Universal Music, Radio City Music Hall, Madison Square Garden Network, Metro Cable Coop (1.800.OK.Cable), Celebrity Cruises, Barbados Board of Tourism, among others.
As Executive Vice President of Simon & Schuster, and general manager of the Silhouette book division, he played a significant role in launching the successful Silhouette paperback brand, which was eventually distributed in 90 countries and in 16 languages. He created the brand positioning, designed the research, and spearheaded the communication strategy that enabled the company to build Silhouette’s business to over $250 million dollars in retail sales worldwide.
Previously, he held a senior position at Young & Rubicam for over 16 years, working in New York City, Milan, Italy, and throughout Europe, and later in Sao Paulo, Brazil on brands for Proctor & Gamble, General Foods, Bristol Myers, Clairol, Reckett-Colman, Pepsi Foods, Burlington Industries, and Revlon. He holds a bachelor’s degree from Cornell University in Industrial and Labor Relations, and completed his master’s degree in Business Administration at New York University’s Graduate School of Business.
He speaks Italian and Portuguese, and is a senior member of the Friars, a leading entertainment business and social club. He is married, has two children, and lives in Manhattan.