Based in the company’s Santa Monica office, Alison Hoffman is President, Domestic Networks for Starz. She oversees domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and program operations.
Hoffman previously served as Chief Marketing Officer for Starz. In this role, she was responsible for spearheading brand and content marketing for the network, driving acquisition for the STARZ app and delivering data-driven insights that support all facets of the business.
Hoffman was one of the key executives responsible for launching the STARZ app and managing the network’s direct-to-consumer business. In2019, the STARZ app was named one of the top streaming services in the U.S., and it has consistently ranked in the Top 5 Entertainment Top Grossing category on iTunes since its launch. Over the past year, Hoffman has led Starz’s efforts to build its streaming business, delivering 70% growth year-over-year domestically and outpacing several key competitors. She has worked closely with partners including Amazon, Hulu and Apple to successfully launch STARZ on new platforms while continuing to build the STARZ brand as the premium streaming content platform appealing to women around the world.
During her tenure, Hoffman launched a master brand strategy for STARZ, repositioning the network as a home for acclaimed and diverse original programming. She’s led campaigns for the entire STARZ Originals slate, including “Power,” “Outlander,” “Vida” and “American Gods” enabling Starz to compete for and retain subscribers in an increasingly competitive and fragmented television landscape.
She has been named to Variety’s Annual Impact Issue, Multichannel News’ Wonder Women in Streaming Awards and “Women to Watch” list as well as Cablefax’s Most Innovative People in Multiscreen. She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as “Mad Men,” “Breaking Bad” and “The Walking Dead.”
Hoffman holds a Bachelor of Science degree in psychology from Brown University. A native of Westfield, New Jersey, Hoffman is a resident of Los Angeles with her husband and three sons ages 12, 9 and 6.