Amber Allen, Founder and CEO of Double A Labs, is a pioneer in the experiential technology and immersive marketing fields. In the six years since founding the company, she and her team have created over 1,000 global programs securing a spot on Inc’s list of fastest growing companies three times, received numerous industry awards and has a roster of clients including Alienware, AT&T, Blizzard, Dell, Roche-Genentech, 2K, YouTube and Warner Bros. As a veteran in the gaming and entertainment industries with in-house experience at Disney, Warner Bros. and Riot Games, Amber recognized a gap in the marketplace in providing tech-forward, immersive experiences for fans, influencers and media. She started Double A Labs to reinvent experiential marketing using immersive technologies to deliver experiences which enabled fans to interact with brands in very different ways. She has expanded into building immersive education and learning platforms. When a brand is interested in exploring the latest in tech and experiential engagement tactics, they come to Double A Labs. With the headquarters in Austin and offices in Los Angeles, New York and San Francisco, Amber is involved in many local and national programs including serving as an Adjunct Professor at the University of Texas, advisor for Dell Women’s Entrepreneurship Network, YPO, Safe house for battered women and children, Big Brother Big Sister, Board member of the Austin Technology Forum and volunteers with Women Who Code.
All session by Amber Allen
IMMERSIVE EXPERIENCES FOR THE TELEVISION AND ENTERTAINMENT INDUSTRY
Room: Keeping History Center