Bruce Gersh is President, PEOPLE, Entertainment Weekly and PEOPLE en Espanol and Four M Studios at Meredith Corporation. He reports to Meredith President and CEO, Tom Harty.
A veteran media and entertainment executive with experience spanning a broad range of business units, platforms and genres, Gersh joined Time Inc. in January 2016 to oversee business development in the Entertainment and Sports Groups. His purview was then expanded when he was named Senior Vice President, Brand Business Development, leading business development efforts across the U.S. brands, identifying and developing new extensions, revenue streams, and strategic partnerships, while managing existing partnerships and licensing programs.
For PEOPLE and EW, Gersh oversaw key media brand extensions, new revenue and business opportunities, expansion of vertical audiences and the formation of strategic partnerships and alliances, as well as the brand’s streaming network, PEOPLE TV.
Gersh, an Emmy-winning media executive, also leads Four M Studios (formerly Time Inc. Productions), the company’s television production company that creates original long form shows that have been bought by networks including ABC, Apple, Paramount, ID, Food Network, A+E, PBS and Netflix.
Prior to his role at Meredith, Gersh served as executive vice president and head of digital, strategy and branded entertainment at ITV Studios America, where he was responsible for brand development and strategic revenue partnerships, including merchandise licensing, publishing, music, integrated marketing and sales integrations.
Gersh previously served as managing director, global head of media and entertainment at Allison + Partners, where he was responsible for leading the agency’s entertainment solutions initiatives, and as senior vice president, strategy and operations, intellectual property at the William Morris Agency, where he worked with clients to help develop new and innovative business opportunities.
For eight years, Gersh worked at the Disney-ABC Television Group, including as senior vice president, business development, where he was responsible for all traditional and digital media business development opportunities across ABC Daytime, ABC Primetime, ABC Studios, ABC News, Soapnet and ABC Family. Gersh and the ABC.com team received an Interactive Television Emmy in 2006 for “Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms” for the website’s Full Episode Streaming Broadband Player.
Gersh began his career at Arthur Andersen. He graduated from CSUN with a degree in business administration, accounting theory and practice. He resides in Los Angeles with his wife and three children.