Caitlin Burns is the Director of Story for Palm NFT Studio, where she’s responsible for leading teams of creators building new experiences for original and major franchise IP using NFT platforms and mechanics. A globally recognized expert in franchise storytelling, experience design and brand strategy. She has spent more than a decade creating multiplatform content strategies for well-known IP, Brands and institutions including: Pirates of the Caribbean, Descendants and Tron Legacy for Disney, James Cameron’s Avatar for Fox, Halo for Microsoft, The Happiness Factory for The Coca-Cola Company, Teenage Mutant Ninja Turtles for Nickelodeon and Transformers for Hasbro, Dexter for Showtime, and UNICEF Kid Power. Previously serving on the Board of the Producers’ Guild of America’s New Media Council for 6 years, with 3 as Vice Chair, Caitlin is recognized as a global specialist in emerging media production and sustainable development. You can find more about her work here.