Cat Lincoln is the Founder and CEO of Clever Girls, an esteemed influencer marketing agency specializing in connecting top brands with influential women online. Lincoln’s specialty is crafting social media programs with data-driven goals that achieve business results. Leveraging 20+ years of Fortune 500 marketing experience with cutting-edge social media immersion, Lincoln and the Clever team have built an award-winning practice. In November of 2013, Clever Girls was proud to partner with Make-A-Wish and lead the online strategy and execution of the global phenomenon #BatKid. A respected marketing professional, Lincoln’s pre-Clever Girls experience includes roles at Wells Fargo, ADP, as well as in the non-profit sector. In addition to prolific personal Twitter, Instagram and Facebook accounts, Lincoln has blogged professionally on AOL lifestyle sites StyleList and GreenDaily, travel site Uptake, and parenting site Babble. Lincoln is an in-demand speaker, presenting on social media strategy and trends at conferences including CES, Mom 2.0 Summit, PBS Brandmasters Seminar, Springboard Summit, Wells Fargo Social Media Summit, and the Radian 6 Users Conference. Most recently Cat gave the TEDx talk #Batkid, Social Media & Global Participation. When she’s not working, Lincoln enjoys photography and traveling with her husband. She also has a not-at-all-secret addiction to reality TV.