As Vice President, Digital Marketing and Services at PBS, Don Wilcox leverages emerging digital channels and platforms to promote PBS content and engage audiences through the development of cutting-edge digital experiences. Having joined PBS in 2014, Wilcox oversees PBS.org and PBS Digital Studios, shepherding PBS through an ever-evolving media landscape. In addition, Wilcox works to develop programs to help PBS stations to strengthen membership at the local level.
Wilcox, an entertainment and digital media veteran, has more than 15 years of experience at the intersection of television and digital media. Prior to joining PBS, Wilcox served as an advisor to entertainment, media and agency clients. As Vice President & General Manager of Branded Entertainment at FOX Broadcasting Company, he oversaw the operations and strategy of FOX.com and AmericanIdol.com, including groundbreaking social media initiatives and integrated cross-platform sponsorships. Prior to joining FOX, Wilcox was Executive Director, Marketing and Client Services at Sony Pictures Interactive, where he spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows. He has also held digital leadership positions at ABC, NBC and Microsoft.