Iván Markman, Chief Business Officer at Yahoo, oversees the unit’s B2B business. He leads the unit’s efforts to create more meaningful and valuable relationships between consumers, publishers, and marketers. Iván brings over 20 years of strategic and operational experience in Ad & Marketing technology, and a strong passion for transforming businesses.
In addition to his executive leadership role at Yahoo, Iván also holds Board positions with DPAA, the leading global trade marketing association connecting digital out-of-home media with the advertising community.
Immediately before joining Yahoo, Iván served as special advisor to the CEO & Board of Directors of comscore. In his role, he led the organization through a significant operational and strategic turnaround, going back to the public market, and rekindling innovation, operational scale and growth.
Previously, Iván was GM of Neustar’s Marketing Services business. Prior to that, Iván was the VP of Corporate Strategy at Yahoo, where he led global corporate strategy initiatives, including assessing Yahoo’s business portfolio and recommending areas for investment and divestiture. He supported key strategic deals including the ad partnership with Microsoft, as well as a series of acquisitions in the AdTech and MarTech spaces.
Iván received his Master’s in Business Administration from the University of California Los Angeles’ Anderson School of Management and holds an MS in Finance and a BA in Business & Managerial Economics from the Universidad de San Andrés (Argentina).