Jarrod is the Founder, Chief Executive Officer, and President of United Entertainment Group.
A seventeen-year veteran of creating brand deals in the entertainment industry, many industry colleagues as well as educators, cite Jarrod’s work as the cornerstone of the branded-entertainment industry— bridging the gap between Madison Avenue and Hollywood.
After quickly rising through the ranks of Grey Advertising as it’s youngest President, Jarrod founded UEG as a joint venture with Hollywood powerhouse United Talent Agency. Under Jarrod’s leadership, UEG has developed successful entertainment campaigns for marketers such as Procter & Gamble, Frito-Lay, General Mills, AT&T, Diageo, and Starbucks, while at the same time working closely with the world’s most influential entertainment companies Time Warner, Comcast, MTV Networks, Facebook, and Google, and celebrities such as Mark Wahlberg, Queen Latifah, Pharrell Williams, and Drew Barrymore.
As advertisers are becoming an even greater partner, marketer, and financier for entertainment product, Jarrod and his firm are at the forefront, crossing over from films and television to licensing, music, sports and video gaming to create strategic partnerships and build unique businesses.
Moses’ work has earned him many industry accolades including Emmys, Platinum Records, Cannes Lions, and Effies. Jarrod’s been featured in The New York Times, Variety, Hollywood Reporter, AdAge, and on NBC’s The Apprentice, CNN, ABC, Bloomberg TV and Radio, Fox Business News, and many international publications as an expert on this new world of communication.
Jarrod is also an adjunct professor of marketing at Columbia University Business School, a member of the Board of the Hamptons International Film Festival, and a co-founder of the New York Comedy Festival.