Jean Ellen Cowgill is the General Manager of TicToc by Bloomberg, a global news network native to the digital, social world. She is also the Global Head of Strategy and Business Development for Bloomberg Digital, defining innovative initiatives and spearheading Bloomberg Media’s partnerships strategy.
Under Jean Ellen’s leadership, TicToc is reimagining the news for the next generation of decision makers who are social, mobile, and digital consumers that engage with content while on the move. By being the signal in the noise in a highly cluttered space that is social media, TicToc creates a utility of information consumption with snackable global video news that is delivered natively in a digital first manner.
Prior to joining Bloomberg, Jean Ellen was the president of Atlantic 57, the consulting and creative division of The Atlantic, where she helped clients transform and adapt for the modern world, using lessons from The Atlantic’s own transformation from print magazine to multi-platform pioneer. Previously, she led Atlantic Media’s corporate strategy efforts, crafting business models for new ventures and charting the company’s growth plans. Prior to joining The Atlantic, Jean Ellen was a consultant at McKinsey & Company, where she focused on organizational and investment strategy across the private, public and non-profit sectors.
In 2014, Jean Ellen was named to the Folio:100 list of the top 100 leaders in media. She speaks frequently on today’s media landscape and trends in branding, content, and user experience at forums such as SXSW, Techweek, General Assembly, and the Communications Network, among others. Jean Ellen graduated as valedictorian of Dartmouth College.
All session by Jean Ellen Cowgill
FIRESIDE CHAT WITH BLOOMBERG DIGITAL
ORIGINAL VIDEO CONTENT LEADERS ROUNDTABLE
Room: Event Hall