Joanna Popper is the Chief Metaverse Officer at leading entertainment and sports agency Creative
Artists Agency (CAA). Based in Los Angeles, Popper leads metaverse initiatives for the agency and
Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing
the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot
Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition
(winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the
Best, CES Innovation Award, IF Design Award).
Previously, she was Executive Vice President of Media & Marketing at Singularity University, a
NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train
leaders on the future of technology including blockchain, VR/AR, artificial intelligence, robotics and
digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked
across properties, including television, film, digital, and parks, and launched hits in primetime, music
award shows, sports, news, daytime, and more for Telemundo. She started her career as an
investment banker in New York and Brazil and then a consultant at McKinsey Company.
She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers
in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top
Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.”
She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT
BACK, the award-winning virtual reality content, which premiered at the Tribeca Film Festival, Venice
Film Festival, and SXSW.
Popper graduated from Northwestern University with a Bachelor’s degree, and The Wharton School
of Business at the University of Pennsylvania with an MBA.