Michael Chavez Booth is a 15-year brand communications veteran who currently serves as the general manager of The Story Mob, a gaming culture consultancy that works with some of the ecosystem’s largest publishers, tournament organizers, competitive organizations and brand sponsors.
Over the course of his career, MCB has collaborated with numerous blue-chip brands, personalities and startups across lifestyle, technology, sports and even street art. Before launching his agency MCBC, he served as a VP at M&C Saatchi Sport & Entertainment, where he helped manage several consumer clients (Coca-Cola and Red Bull, among others) and support new business efforts.
Prior to that, MCB worked at the National Basketball Association, dishing out PR assists for more than 25 marketing partners. He also helped drive executive communications efforts.
He spent several years at global agencies such as FleishmanHillard and Edelman, servicing a variety of national and international clients.
MCB earned an MA in strategic public relations from USC Annenberg and a BA in business administration from the University of San Diego.