As President of Amplifi US, Mike Law oversees all media investment and buying activity across Dentsu Aegis Network in the US market and works with leading media owners and technology partners on the development of products and standards that drive incremental value for our clients. Mike and his team manage more than $17B in annual spend across National and Local TV, Audio, Digital and Print channels, on behalf of clients including General Motors, Microsoft, Proctor & Gamble, Pfizer, The Home Depot, LVMH, MasterCard, Chili’s, Subway, Disney and AB InBev.
For the past 20 years, Mike has been engaged in media buying roles focused on delivering competitive media buying strategies and performance for advertisers. Prior to being elevated to President of Amplifi US, Mike served as EVP, Managing Director for all US Media Investment for Dentsu Aegis Network. For six years, Mike oversaw Dentsu Aegis Network’s US approach to video strategy, product and investment across all screens and devices. He has also served as Director of Media for Pfizer and Vice President, Group Director at Carat, a media specialty agency of Dentsu Aegis Network. He started his career as a National TV Media Buyer at Arnold Worldwide in Boston, MA.
Based in New York, Mike sits on several industry steering groups including the Interactive Advertising Bureau’s Video Center of Excellence and Turner’s Video Advisory Board. Mike is heavily involved in the community and was honored at this year’s prestigious YMCA Arts & Letters reception, an event heavily supported by the media industry aimed at empowering the young New Yorkers served by the Y Afterschool program.
Mike is a 1998 graduate of Providence College and is a member of The Providence College National Alumni Association Council.