Mike Lee is a Video Games agent at leading global talent and entertainment company United Talent Agency (UTA). He and his team represent a diverse roster of top esports professionals and Twitch streamers including Nick “NICKMERCS” Kolcheff, Jeremy “Disguised Toast” Wang, OfflineTV, Moe “Yassuo” Abdalhrman, Max “Maximilian_Dood” Christensen, Ovilee May, and Hector “H3CZ” Rodriguez, among many others.
Lee served as the Head of Partnerships for the esports companies Press X and Everyday Influencers before UTA acquired the agencies in 2018. Previously, Lee worked at AEG as Director of Digital for the Global Partnerships division, where he was responsible for driving agency growth and sponsorship opportunities through digital channels.
Earlier in his career, Lee worked as the Director of Digital Strategy and Sponsorships for Insomniac Events/Live Nation Entertainment, where he spearheaded the Electric Daisy Carnival’s global live stream and facilitated partnerships with brands such as Uber, Smirnoff, Anheuser-Busch, InBev and Red Bull. He also played an instrumental role in helping the agency launch the first-ever Snapchat Live Story. He began his career at OMD Worldwide, where he managed media buying strategy for brands such as Call of Duty, Levi Strauss & Co. and CBS, among others.
Lee holds a Bachelor of Arts degree from the University of California, Irvine. He currently resides in Los Angeles.