Patricia (Parra) Hadden is the SVP and head of Marketing for Digital Enterprises at NBCU. She is responsible for the creation of SVOD Channel Brands, series marketing, customer acquisition/retention and the user experience of our SVOD platforms. She has more than 15 years of experience in consumer marketing for entertainment and digital brands.
Hadden joined NBCU from Shazam where she served as Global CMO responsible for driving the brand vision, crafting the marketing and communications strategies and leading the overall marketing function for the company. Prior to Shazam she was at OUYA where she served as the CMO for the popular gaming start-up and Kickstarter darling. She also has extensive experience with television and video from her time at Hulu as Head of Content Marketing and HBO where she was instrumental in the implementation and marketing of revolutionary entertainment products including HBO On Demand and HBO GO.