Piper Rosenshein is Vice President, Subscription Video Services (SVOD) at A+E Networks®. In this role, she is the general manager of Lifetime Movie Club and HISTORY Vault and oversees all aspects of the business including revenue management, acquisition and retention marketing, partnerships, content strategy and product enhancements.
Prior to joining A+E Networks in 2017, Piper was the Executive Director of Customer Experience at The New York Times, where she helped craft the Times’ strategy and vision for adapting a more customer-centric approach for both the print and digital subscription businesses. She has deep expertise in CRM, email marketing, direct marketing and eCommerce garnered through previous professional roles at American Express, Barnes & Noble, Coach, and Saks Fifth Avenue.
Piper attended Tulane University where she majored in Marketing and Information Technology and earned an MBA at New York University where she concentrated in Marketing, Management and Entrepreneurship.