Rob Aksman is the Chief Strategy Officer, and Co-Founder of BrightLine. Rob has been leading the way in advanced TV advertising for 15 years from the first VOD ads and set-top box interactivity, to his company’s own connected TV ad platform, InCast, launched in 2015. Under Rob’s strategic leadership, BrightLine has forged relationships with leading media partners including Hulu, NBCU, Discovery, and AMC as well as prominent CTV devices including Fire TV, Roku, and Samsung. He has worked with leading clients in nearly every category and partnered closely with the advanced TV teams at all major agencies. Rob works closely with BrightLine’s engineering team to craft products and services that solve for the future of TV advertising, as it undergoes its continued seismic shift from linear to streaming.
All session by Rob Aksman
INNOVATION IN ADVERTISING TECHNOLOGIES
Room: Keeping History Center