Sara Wilson works with brands, publishers and individuals to create and grow passionately devoted audiences across digital channels by leveraging a unique combination of journalism and digital marketing skills honed during two decades working at some of the world’s leading publications and social platforms. As the founder and principal of SW Projects, she has advised brands including Nike, Bumble, the New York Times, National Geographic, Sony Pictures Television, WeWork, Bustle, Playboy, Overheard LA, and several A-list celebrities.
Prior to founding SW Projects, Sara ran lifestyle partnerships at Facebook & Instagram, served as an editor at The Huffington Post and Los Angeles magazine, and wrote for several leading publications, including the Economist, People magazine, and The Independent.
She has been featured as an authority on digital strategy in Forbes, Women’s Wear Daily, Vogue, Fast Company, Stylus’ State of Media 2020 report, at SXSW, and on the Girlboss Radio podcast. She has also written on the theme for the Harvard Business Review, AdAge and Quartz. Sara is also the creator and host of The Digital Campfire Download, a live series featuring interviews with the creatives and entrepreneurs behind the fastest-growing communities right now. You can follow her on Twitter @wilsonspeaks or on LinkedIn @saraewilson.