OPENING PRESENTATIONS: THE FUTURE OF TELEVISION
Visionary presenters give their perspectives on the future of television followed by Q/A.
Kirstine Stewart, President and CRO, TribalScale
What it Takes to Transform: Going Beyond Process and Practice and Looking at Culture
The nature of ‘television’ is changing. With emerging technologies and new consumer behaviors, organizations need to adapt to a market and media landscape that is complex and ever-evolving, this requires continuous innovation, agility, and transformation. In this session, Kirstine Stewart, President and CRO of TribalScale, discusses the must-dos for successful transformation in the changing world of television. Spoiler alert: it’s much more than processes and practices, it’s about humanistic mindsets and values.
Seth Geiger, President, SmithGeiger
The Battle for Screen Time: Key Trends in the Attention Economy
Dr. Seth Geiger will explore the different ways media consumers are shifting their consumption patterns. These trends are accelerating with a concurrent explosion of screen time and an accompanying set of challenges for traditional and emerging media platforms.