Gabrielle Gibbs is a Global Marketing Communications Manager, overseeing advertising insight marketing programs at Facebook. Since joining Facebook in 2014, she has helped to launch Facebook IQ, a digital insight channel, and activated consumer, creative and cross-channel research through thought leadership programs such as “Drive Action Effectively on Mobile”, “Why Creativity Matters More in the Age of Mobile” to “Demystifying Measurement: Why Methodology Matters”. Prior to Facebook, Gabrielle’s perspective on advertising and media was formed by a decade of work experience at Nielsen and Parade Magazine in roles that spanned Business Development, Communications, Marketing and Media Product Leadership. This background has led her to become a creative, data curious, result-oriented marketing communication professional.
Gabrielle holds a BA in Business Administration from Franklin and Marshall College and a MS in Integrated Marketing Communications from Medill, Northwestern University.