29 Sep 2016
9:40 am – 10:00 am
THE FUTURE OF TELEVISION, VR/AR AND MARKETING
Visionary presentations on the future of Television, VR/AR and Marketing.
- Field Trip to Mars – Lessons in Rethinking VR Outside the Headset
Do we need to redefine how marketers think about VR in order for it to be a viable creative solution for brands? That’s one of the questions McCann and Oscar-winning Framestore asked themselves when embarking on the first-ever “shared” VR experience for Lockheed Martin. In this discussion, the three will address current misconceptions about VR’s possibilities (including it’s 3D, singular nature) and how marketers can overcome them by considering technologies that already exist and applying them in a smart and unusual way. They’ll use their “Field Trip to Mars” project as an example, discussing how they used the same game-engine technology that is typically used in a VR headset experience to create the first-ever in-vehicle VR experience of its kind – one that transported a group of kids to Mars and made them feel as though they were driving across the planet with every real turn and movement of a school bus.
Presenter: Alexander Rea, Head of Creative Technology, Framestore
- The Future of Content Marketing
Playboy Enterprises’ Chief Digital Officer and Chief Revenue Officer, Phillip Morelock, will discuss how Playboy’s highly engaged social media platforms have become an engine to drive audience for every division of the company – print, digital, advertising and licensing. He will discuss how Playboy, who disrupted its own story with a radical redesign of its flagship magazine earlier this year, helped inspire brands like Sailor Jerry and Blackheart to tell their own stories within the company’s media properties and events.
Presenter: Phillip Morelock, Chief Digital Officer, Playboy